Latest Stories

• Digest: US Seeks to Break Up Google’s Online Ad Business; Temu Abandons Chinese Imports Model to Avoid Tariffs

  4 months ago News

  

  In today’s Digest, we cover Walmart’s decision to drop plans to white-label its ad tech stack, Temu’s pivot away from Chinese imports to avoid US tariffs, and Google’s expansion of AI Mode in Search. US Seeks to Break Up Google’s Online [...]

• ExchangeWire on Facebook's Publisher Monetisation and Banijay's Potential ITV Tie-up

  4 months ago Podcast

  

  In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce.  They look at Banijay Group’s interest in ITV, publishers seeing referral traffic spike [...]

• Google and the Ad Tech Butterfly Effect

  4 months ago News

  

  In her latest column, ad tech expert Shirley Marschall looks at the power of Google, and why the industry still dances to the tunes coming out of Mountain View... How exhausting it must be to be the “most loved” and “most [...]

• The Stack: Chatbots, Commerce, and Competition

  4 months ago News

  

  This week, AI and e-commerce collided in fresh and fascinating ways. In today’s MadTech Daily, we discuss Mark Zuckerberg’s plans for the new Meta AI app, the latest between Epic Games and Apple, as well as Microsoft’s earnings for Q1 [...]

• the 7Stars’ Adam Chugg on Brand Safety, Shifts in Meta’s Moderation and Social Strategy 

  4 months ago Podcast

  

  In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media.  Chugg discusses:  The current state of social media New policies shaping the social [...]

• Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty

  4 months ago News

  

  In today’s Digest, we discuss Meta’s new AI app, Snap suspending its forecast amid economic uncertainty, and WPP’s latest revenue figures. Meta Launches new AI App Meta has unveiled a stand-alone AI assistant app, offering users direct access to Meta AI outside [...]

• Digest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape

  4 months ago News

  

  In today’s Digest, we cover ChatGPT’s expansion with new shopping features and a partnership, IAB’s digital video projection, and how e-commerce platforms are adjusting to new tariffs. ChatGPT Expands with New Shopping Features and Partnership OpenAI has rolled out a series of online [...]

• The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?  

  4 months ago News

  

  Are we headed for a converged future? And, if we are, who stands to gain from a unified platform advertising ecosystem? Harry Menear examines the evolution of SSPs and DSPs. Thanks largely to trade media coverage over the last few years, [...]

• Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover

  4 months ago News

  

  In today’s Digest, we cover the setting of a May hearing to discuss remedies in the Google ad tech case, Alphabet’s strong Q1 earnings despite ongoing antitrust trials, Banijay’s early takeover talks with ITV, and TikTok’s plans to launch e-commerce [...]

• Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership

  4 months ago News

  

  In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The Washington Post to enhance its news responses, and Amazon’s expansion of its ‘Haul’ storefront. Yahoo Eyes Chrome Acquisition Amid Google Antitrust Trial Yahoo has expressed [...]