Latest Stories

• Adnami Expands Programmatic Capabilities with Enhanced Curation Services 

  2 months ago News

  

  Adnami, a leader in high impact digital advertising, is proud to announce the expansion of its curation services to deliver even greater value to advertisers, agencies, and publishers in programmatic advertising. The updates focus on simplifying ad buying, improving targeting, [...]

• Digest: Channel 4 Launches Emissions Measurement Tool; Bluesky Enhances Referral Tracking for Publishers

  2 months ago News

  

  Today's digest looks at a new emissions measurement tool introduced by Channel 4, Bluesky enhancing referral tracking for publishers, and Perplexity AI's ambitions to raise funds. Channel 4 launches new emissions measurement tool An advertising emissions measurement tool has been introduced [...]

• Taboola Data Reveals Millions of Brits Turn to Martin Lewis Amid Benefits Cuts

  2 months ago News

  

  Millions of Brits are turning to personal finance guru Martin Lewis amid fears around welfare spending overhaul, readership data from Taboola’s network of publishers indicates. On Tuesday, Work and Pensions secretary Liz Kendall announced her intention to significantly reduce welfare expenditure [...]

• U of Digital’s Shiv Gupta on Scope3’s New Platform, Sonos’ Streaming Video Player Cancellation and AI-Powered Shopping Surging 

  2 months ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Shiv Gupta, U of Digital founder to discuss the latest in the media and marketing industries.  They discuss the launch of Scope3’s [...]

• The Stack: Major Developments in Ad Tech

  2 months ago News

  

  This has been a busy week, from safer online spaces to secret tech battles and industry shake-ups. Also, in today’s MadTech Daily, we dive into major acquisitions at Omnicom, the world’s first AI generated newspaper edition, and Google Search being [...]

• The Wires 2025: Second Wave of Judges Revealed 

  2 months ago News

  

  Which industry members will be judges at The Wires this year? Find out the second wave of names revealed below… Last week, we revealed eight of the many industry members who will be judging ExchangeWire’s prestigious The Wires awards this year. [...]

• StackAdapt & Zitcha Partner to Democratise Retail Media Access for Global Brands

  2 months ago News

  

  StackAdapt, a leading multi-channel advertising platform, is pleased to announce a global partnership with Zitcha, a unified retail media platform. This collaboration empowers brands of all sizes—particularly mid-market companies—to leverage retail media opportunities traditionally limited to top-tier enterprises. By integrating [...]

• Equativ Launches GreenPMPs to Reduce Advertising Carbon Emissions

  2 months ago News

  

  Equativ today (March 20th, 2025) announces the integration of GreenPMPs™ on its end-to-end platform, Maestro by Equativ, empowering advertisers to significantly reduce the carbon emissions of their digital campaigns while enhancing performance, all in real-time.   The launch follows on from Equativ’s [...]

• Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase

  2 months ago News

  

  Pentaleap, a leader in retail media technology, and Vantage, the orchestration layer for retail media, have announced a strategic partnership to help retailers, marketplaces, and eCommerce platforms launch and scale their retail media networks. A smarter approach to retail media: Today’s retail [...]

• Pubstack Appoints Federico Benincasa as Chief Product Officer to Drive Innovation & Growth

  2 months ago News

  

  Pubstack, the leading ad management platform, announces the appointment of Federico Benincasa as chief product officer. An entrepreneur and a key figure in the ad tech industry since 2008, Federico has played a pivotal role in shaping product strategies for several [...]