Latest Stories

• Digest: Google Broadens Content and Advertising Arsenal; TikTok Faces Regulatory Heat While Eyeing US Ban Reprieve

  1 month ago News

  

  In today’s Digest, we discuss Google broadening its content and advertising arsenal, TikTok facing regulatory heat while eyeing political reprieve, and Spotify adding podcast inventory to its ad exchange. Google Broadens Content and Advertising Arsenal Google is making moves across both content [...]

• ATS Singapore 2025: What to Expect 

  1 month ago News

  

  ExchangeWire's ATS Singapore returns this July for its 14th anniversary in the APAC region.  ATS Singapore 2025 will bring together the very best of the APAC ad tech scene. This year will mark the event’s 14th anniversary in the region, [...]

• JWP Connatix Named a Finalist in the 2025 StreamTV Awards

  1 month ago News

  

  JWP Connatix, a leading video technology and monetisation platform, announces it has been named a finalist in the 2025 StreamTV Awards programme, in the Innovation and Monetisation Category.  StreamTV is the ultimate celebration of the visionaries and trailblazers transforming the [...]

• LightBoxTV & Kogenta Partner to Deliver Location Intelligence to the TV Planning Process

  1 month ago News

  

  LightBoxTV, the technology company modernising TV campaign workflows, has partnered with location intelligence platform Kogenta to strengthen the insight layer within its Total TV planning platform. This collaboration enhances LightBoxTV’s offering by embedding precise, real-world audience location data directly into [...]

• iion Partners with Play.Works to Bring Premium CTV Gaming & AVOD Inventory to Advertisers

  1 month ago News

  

  iion has formed a strategic partnership with Play.Works, integrating the leading connected TV (CTV) gaming provider's premium inventory into iion's advertising platform. This collaboration gives advertisers access to high-impact video environments on the largest screen in the home.  Play.Works delivers over [...]

• Digest: US Seeks to Break Up Google’s Online Ad Business; Temu Abandons Chinese Imports Model to Avoid Tariffs

  1 month ago News

  

  In today’s Digest, we cover Walmart’s decision to drop plans to white-label its ad tech stack, Temu’s pivot away from Chinese imports to avoid US tariffs, and Google’s expansion of AI Mode in Search. US Seeks to Break Up Google’s Online [...]

• As AI Agents Start Shopping, Kindred Is Quietly Powering the Infrastructure Behind the Curtain

  1 month ago News

  

  With OpenAI now weaving native shopping into ChatGPT, the landscape of digital commerce is entering a new phase. We’re moving beyond search and recommendation into a world where AI agents can take real transactional steps on our behalf—finding deals, comparing [...]

• ExchangeWire on Facebook's Publisher Monetisation and Banijay's Potential ITV Tie-up

  1 month ago Podcast

  

  In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce.  They look at Banijay Group’s interest in ITV, publishers seeing referral traffic spike [...]

• Google and the Ad Tech Butterfly Effect

  1 month ago News

  

  In her latest column, ad tech expert Shirley Marschall looks at the power of Google, and why the industry still dances to the tunes coming out of Mountain View... How exhausting it must be to be the “most loved” and “most [...]

• The Stack: Chatbots, Commerce, and Competition

  1 month ago News

  

  This week, AI and e-commerce collided in fresh and fascinating ways. In today’s MadTech Daily, we discuss Mark Zuckerberg’s plans for the new Meta AI app, the latest between Epic Games and Apple, as well as Microsoft’s earnings for Q1 [...]