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What does the Ad Industry Make of Meta’s Ad Automaton Plans?
Do Meta’s plans to fully automate the advertising process on its platforms hold potential, or are they asking for trouble? We asked experts across the advertising ecosystem for their opinions. Last week, Meta announced big plans that it aims to fulfill [...]
Digest: WPP CEO Read to Step Down; Prime Video Adds Private Auctions; YouTube Loosens Moderation
In today’s Digest, we look at WPP CEO Read planning to step down amid AI disruption and market strain, findings from WPP Media’s latest report, Amazon adding private auctions to Prime Video, as well as YouTube loosening moderation. WPP CEO Read [...]
Digest: Nearly Half of Publishers See Rise in Social Referral Traffic; ABC Updates Standards for Digital-First Publishing
In today’s Digest, nearly half of publishers are seeing a rise in social traffic referrals, ABC updates the standards for digital-first publishing, and the UK unveils an AI adoption framework. Nearly Half of Publishers See Rise in Social Referral Traffic Nearly half [...]
Gather’s Christophe Jammet on Meta’s Ad Automation Plans, NYT’s Content Licensing Agreement with Amazon, and YouTube’s Dominance
In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Christophe Jammet, managing director at Gather to discuss the latest in the media and marketing industries. They look at Meta's plans to [...]
The Stack: Big Tech at Legal and AI Crossroads
This week, the tech world felt the heat from all sides: courtrooms, regulators, and content creators. In today’s Madtech Daily, we cover the projected surge in AI-driven search ad spend, Apple's failure to stall App Store shake up, and Reddit’s [...]
AI and Attention to Make Headlines at ATS Singapore 2025?
With ATS Singapore 2025 just around the corner, we reveal a final preview of this year's topics... With less than one month until ATS Singapore 2025, anticipation is building. At the event, we'll delve into the biggest industry issues currently affecting [...]
Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy
Today’s Digest discusses WPP Media unveiling Open Intelligence, Paramount reshaping its strategy by cutting costs, as well as Disney and Microsoft announcing further layoffs amid AI restructuring. WPP Media Unveils Open Intelligence WPP Media has launched Open Intelligence, a new data solution [...]
Screened Out: OpenAI, Hardware and the Future of Ad Tech
In her latest feature, Shirley Marschall gazes into our AI future, and looks at what a hardware driven ad tech experience could mean for the industry... Alright, we’ve officially entered the spaghetti phase of AI hardware. Big tech and scrappy startups alike [...]
Digest: Meta Planning to Fully Automate Ad Creation; Big Tech Under Legal Pressure
Today’s Digest covers Meta doubling down on AI automation, Big Tech facing legal pressure with Google settling and Apple pushing back, as well as digital video and audio surging in Australia as broadcast spend declines. Meta Doubles Down on AI Automation for Ads [...]
Sentient Talent’s Sean Halpin on the Ad Tech Job Market, Industry Networking and Standing Out in the Recruitment Process
In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Sean Halpin, founder and managing director at Sentient Talent, and co-founder of the AdTech Connect initiative. Halpin shares a range of insights, expanding on: The current state of [...]
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