Latest Stories

• Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

  2 months ago News

  

  Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation across channels. Yahoo CAPI allows advertisers to send conversion events directly to Yahoo DSP [...]

• The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?  

  2 months ago News

  

  Are we headed for a converged future? And, if we are, who stands to gain from a unified platform advertising ecosystem? Harry Menear examines the evolution of SSPs and DSPs. Thanks largely to trade media coverage over the last few years, [...]

• Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover

  2 months ago News

  

  In today’s Digest, we cover the setting of a May hearing to discuss remedies in the Google ad tech case, Alphabet’s strong Q1 earnings despite ongoing antitrust trials, Banijay’s early takeover talks with ITV, and TikTok’s plans to launch e-commerce [...]

• New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall

  2 months ago News

  

  Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than non-winning campaigns, according to new data from creative effectiveness platform DAIVID. In partnership with Effie Awards UK – the leading authority on marketing effectiveness – [...]

• FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise

  2 months ago News

  

  FirstPartyCapital, the leading investment fund into ad tech, martech, and digital media companies, has today (April 29th, 2025) announced the launch of FirstPartyStudio, offering group and individual expertise to technology businesses.  Businesses in the ad tech, martech, and media sectors need [...]

• Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising

  2 months ago News

  

  Cedara, the carbon intelligence platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI-optimised programmatic advertising across Web and connected TV (CTV), today (April 29th, 2025) announced a partnership aimed at promoting sustainability within the digital advertising [...]

• Opti Digital Recognised as Google Certified Publishing Partner (GCPP)

  2 months ago News

  

  Opti Digital, a premium ad revenue platform, is proud to announce its official recognition as a Google Certified Publishing Partner (GCPP). This certification underscores Opti Digital’s best-in-class technology that empowers digital publishers to achieve optimal ad revenue, without compromising user [...]

• RAAS LAB Expands Leadership Team with the Appointment of Laura Stephens as Head of Agency Sales UK

  2 months ago News

  

  RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today (April 28th, 2025) announced the appointment of Laura Stephens as head of agency sales UK.  With over a decade of experience in digital, her [...]

• Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership

  2 months ago News

  

  In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The Washington Post to enhance its news responses, and Amazon’s expansion of its ‘Haul’ storefront. Yahoo Eyes Chrome Acquisition Amid Google Antitrust Trial Yahoo has expressed [...]

• Chrome’s Cookie Commotion: Is it Finally Over? 

  3 months ago News

  

  Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, Google has decided it will simply stick with the current system. [...]