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New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall
Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than non-winning campaigns, according to new data from creative effectiveness platform DAIVID. In partnership with Effie Awards UK – the leading authority on marketing effectiveness – [...]
FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise
FirstPartyCapital, the leading investment fund into ad tech, martech, and digital media companies, has today (April 29th, 2025) announced the launch of FirstPartyStudio, offering group and individual expertise to technology businesses. Businesses in the ad tech, martech, and media sectors need [...]
Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising
Cedara, the carbon intelligence platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI-optimised programmatic advertising across Web and connected TV (CTV), today (April 29th, 2025) announced a partnership aimed at promoting sustainability within the digital advertising [...]
Opti Digital Recognised as Google Certified Publishing Partner (GCPP)
Opti Digital, a premium ad revenue platform, is proud to announce its official recognition as a Google Certified Publishing Partner (GCPP). This certification underscores Opti Digital’s best-in-class technology that empowers digital publishers to achieve optimal ad revenue, without compromising user [...]
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