Latest Stories

• Digest: Netflix Eyes Warner Bros. Discovery Acquisition; IAB Unveils New CTV Framework; ABC & ESPN Pulled From YouTube

  6 months ago News

  

  In today’s Digest, we discuss Netflix eyeing a Warner Bros. Discovery acquisition, the IAB unveiling a framework to standardise conversion APIs for CTV, and ABC and ESPN being pulled from YouTube TV ahead of their deal expiry. Netflix eyes Warner Bros. [...]

• ExchangeWire on Ads in Apple Maps, Comcast Linear TV Going Programmatic, and AdCP

  6 months ago Podcast

  

  The ExchangeWire team discuss ads in Apple Maps, Comcast linear TV going programmatic, and the launch of the new Ad Context Protocol (AdCP).

• The Stack: AI Continues to Reshape Media

  6 months ago News

  

  In today’s MadTech Daily, we cover Bending Spoons acquiring AOL for $1.5bn, WPP’s new chief starting the role amid a profit alert, and Meta’s ad revenue jumping 26% in Q3, with the company expecting major tax relief under Trump’s [...]

• Digest: Video on Demand to Drive 17% Growth in Q4 Ad Spend; Publicis Acquires HEPMIL Media Group; US Senators Push Ban on Teen Use of AI Chatbots

  6 months ago News

  

  In today’s Digest, we cover the latest ad spend forecast from AA and WARC, Publicis buying HEPMIL Media Group to boost its influencer marketing in Southeast Asia, and US senators pushing to ban teen use of AI chatbots.

• Digest: ChatGPT Adds PayPal Wallet; Musk Launches AI Encyclopedia; StarHub and Mediacorp Team Up for Singapore Viewers

  6 months ago News

  

  In today’s Digest, we look at ChatGPT adding PayPal shopping and OpenAI hitting a $500bn valuation. We also cover Musk launching an AI encyclopedia as well as  StarHub and Mediacorp teaming up for Singapore viewers.

• Agentic Ad Tech: Writing the Rules

  6 months ago News

  

  Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype...

• Digest: Apple Plans Ads for Maps; X Loses Advertising Boss; EU Finds Meta & TikTok Broke Transparency Obligations

  6 months ago News

  

  In today’s Digest, we discuss Apple planning ads for Maps, X losing its advertising boss, and the EU’s preliminary findings that Meta and TikTok broke disclosure obligations.

• Digest: WPP Courts Advertisers with Self-Serve Platform Launch; Comcast Linear TV Goes Programmatic; The Observer Signs AI Deal 

  6 months ago News

  

  In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on AI news platform Particle.  WPP courts advertisers [...]

• SevenSix Agency's Charlotte Stavrou on Social Media Advertising, Meta's Chatbot Safeguarding, and Skippable Ads on Reels

  6 months ago Podcast

  

  SevenSix Agency's Charlotte Stavrou joins us to discuss social media advertising, Meta's new chatbot safeguards, and skippable ads on Reels.

• The Stack: OpenAI Challenges Google while Meta Makes Moves

  6 months ago News

  

  This week, we look at OpenAI challenging Google with the launch of its ChatGPT Atlas browser, as well as recapping Meta’s recent moves in the advertising space...