Latest Stories

• The Stack: OpenAI Challenges Google while Meta Makes Moves

  6 months ago News

  

  This week, we look at OpenAI challenging Google with the launch of its ChatGPT Atlas browser, as well as recapping Meta’s recent moves in the advertising space...

• When Screens Converge: What is the Future of CTV and OOH?

  6 months ago News

  

  Johnny O'Neill of VideoElephant gathers his thoughts on what the DPAA's Video Everywhere Summit revealed about the CTV and OOH landscapes...

• What the Ad Tech Industry Makes of the AdCP Agentic AI Standard 

  6 months ago News

  

  We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now?

• Digest: OpenAI Launches ChatGPT Atlas Browser; Omnicom Revenue Rises on Ad Strength; Netflix Expands into Interactive Experiences

  6 months ago News

  

  In today’s Digest, we cover OpenAI launching the ChatGPT Atlas browser, Omnicom’s revenue rising on ad strength, and Netflix expanding into interactive experiences as its shares fall on a Brazil tax hit.

• Can You Vibe Target in the Outcomes Era?

  6 months ago News

  

  In this op-ed, Luc Benyon takes a look at agentic age, and the barter deal we cut when we trade in vibes... It seems the era of agentic advertising has officially begun. With the launch of Ad Context Protocol, AI-powered ad [...]

• Digest: Google Abandons Privacy Sandbox; Warner Bros. Discovery Puts Itself Up for Sale; Apple Strikes $700M Deal for F1 Rights 

  6 months ago News

  

  In today’s Digest, we discuss Google abandoning its cookieless Chrome effort, Warner Bros. Discovery putting itself up for sale, and Apple striking a USD$700m deal for F1 rights.

• Digest: Meta Tests Skippable Ads on Instagram Reels; AI and Social Media Disrupt Wikipedia Traffic; Meta Tightens AI Chatbot Controls for Kids

  6 months ago News

  

  In today’s Digest, we discuss Meta testing skippable ads on Instagram Reels, AI and social media disrupting Wikipedia traffic, and Meta tightening AI chatbot controls for kids.

• Digest: Meta Forfeits its Brand Safety Seal; Havas Eyes Dentsu’s Global Assets; TikTok Algorithm Licensing Sparks US Concern

  6 months ago News

  

  In today’s Digest, we cover Meta pulling out of the MRC audit and forfeiting its brand safety seal, Havas eyeing Dentsu’s global assets, and TikTok’s algorithm licensing sparking concern in the US.

• Webtopia’s Daniel Sichel on Google’s CMA Search Trouble, TikTok Cutting Content Moderation, and Reddit's Ad Expansion

  6 months ago Podcast

  

  Webtopia's Daniel Sichel joins us to discuss Google's CMA designation, TikTok cutting content moderation, and Sharb Farjami joining Reddit.

• Retail Media: Will Every Storefront Become an Ad Network?

  6 months ago News

  

  We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could transform it.  Another week, another new ad network. Two last [...]