Latest Stories

• Digest: ITV Launches Linear TV Solution and Joins TikTok Pulse Premiere; Reddit Reels in Advertisers with Interactive Ads 

  6 months ago News

  

  In today’s Digest we look at the biggest announcements from ITV’s Palooza event this week, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural analytics tool mandatory for publishers.   ITV launches linear TV [...]

• Reed Smith's Nikki Bhargava on California's AB566 and Data Privacy in Ad Tech

  6 months ago Podcast

  

  Reed Smith's Nikki Bhargava joins John Still to discuss California's AB566 and the convergence between privacy and ad tech in the US.

• Ad Tech Innovation, or the Cat and the Laser Pointer

  6 months ago News

  

  In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The following story is based on true events. [...]

• Digest: Trump Threatens $1bn Lawsuit Against BBC; Major Podcast Push; Wikipedia Urges Responsible Use of its Content by AI

  6 months ago News

  

  In today’s Digest, we look at Trump threatening a USD$1bn lawsuit against the BBC over the editing of a Panorama broadcast, TikTok and iHeartMedia launching a podcast network to tap the creator economy, and Netflix eyeing original video podcasts. We [...]

• Transparency in CTV Advertising: What Buyers Are Asking For

  6 months ago News

  

  Clem Birdsall, sales director at Publica by IAS, examines transparency in CTV advertising, with a focus on what buyers are currently asking for.

• Digest: Amazon Expands Global Reach with Bazaar App; OpenAI Proposes Teen Safety Standards; Daily Mail Sees up to 90% Traffic Drop from AI Overviews 

  6 months ago News

  

  In today’s Digest, we cover Amazon expanding its global reach with a low-cost Bazaar app, OpenAI proposing teen safety standards amid rising scrutiny, and Google’s AI Overviews disrupting traffic for the Daily Mail.

• Beyond Impressions: Why Attention Will Drive Media Success in 2026

  6 months ago News

  

  Ben Foster, chief operating officer at The Kite Factory, looks at why the attention metric will drive success for advertisers next year. Attention has been a buzzword in the media industry for more than a while and, like most hot [...]

• Digest: Comcast in Talks to Buy ITV’s Broadcast Arm; Apple Nears $1bn Deal to Power Siri; EU to Weaken AI Act Amid Big Tech Pressure

  6 months ago News

  

  In today’s Digest, we cover Comcast in talks to buy ITV’s broadcast arm for £2bn, Apple nearing a USD$1bn deal to power a Siri overhaul with Google’s Gemini AI, and the EU weakening its landmark AI Act amid Big Tech [...]

• ExchangeWire on Big Tech’s Anticompetitive Behaviour, WPP’s Latest Partnership, and the DSP Wars 

  6 months ago Podcast

  

  ExchangeWire discuss Big Tech’s anticompetitive practices, WPP’s partnership with Sightly, and the DSP wars between Amazon, Google, and TTD

• The Stack: AI in the Spotlight

  6 months ago News

  

  This week, AI faces lawsuits and security challenges as streaming giants chase billion-dollar milestones and media power plays reshape the screen. In today’s MadTech Daily, we discuss documents revealing Meta’s profits from scam ads, Netflix entering its third year of [...]