In today’s Digest, we cover Netflix bringing Upfronts to the UK for the first time, Brussels forcing Meta to allow rival AI services on WhatsApp, and Italy’s Bending Spoons filing for a US IPO.

Netflix brings Upfront Event to the UK

Netflix will host its first-ever UK Upfront event in London this September, marking a significant milestone for the streaming giant’s advertising business in the market. The company said the event will showcase upcoming content, business updates and advertising innovations, with special guests and senior leaders from both its UK and global operations in attendance. Amy Reinhard, president of advertising at Netflix, is set to deliver a keynote address.

Meta ordered to open WhatsApp to AI rivals

The European Commission has ordered Meta to restore access to WhatsApp for rival AI developers. This comes as an ongoing antitrust investigation examines whether the company has used its control of the messaging platform to favour its own AI services. The interim measures, announced by EU competition chief Teresa Ribera, reflect growing regulatory concern over competition in the rapidly evolving AI assistant market. Brussels argued that delays could allow competition to be irreversibly harmed before a final ruling is reached, making urgent intervention necessary.

The decision comes shortly after Meta expanded its AI ambitions on WhatsApp by launching new business-focused AI agents designed to automate customer interactions. Meta has said it will appeal the ruling. They accused the Commission of overreach and argued that competitors are being granted access to its paid WhatsApp Business platform without bearing the associated costs. 

Bending Spoons files for IPO

Bending Spoons has filed for an initial public offering on the Nasdaq, in a move that would mark a major step for the company known for acquiring and restructuring digital platforms. 

The Milan-based group is reportedly targeting a valuation of at least USD$20bn (£15.8bn). It is also aiming for a late June listing, according to sources familiar with the matter.