Latest Stories

• Combating Ad Fraud & Hate Speech: Q&A with Jake Dubbins, CAN

  6 years ago News

  

  In this exclusive interview with ExchangeWire, Jake Dubbins, co-chair of the Conscious Advertising Network (CAN), discusses what steps the advertising and marketing technology industries can take to combat ad fraud, foster diversity, and help quell the rising tide of hate [...]

• John Gentry to Lead OpenX; Mediaocean Acquires MBS

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: John Gentry to lead OpenX; Mediaocean acquires MBS; Choueiri partners with JW Player for outstream video ad-serving; Adverty [...]

• Video Ad News' Vincent Flood on Blacklists, Grindr, and Facebook

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Vincent Flood, editor, Video Ad News, to discuss the latest news in ad tech and martech. On this week's episode: - A study conducted by [...]

• AA/WARC Expenditure Report Q3 2019: 25th Consecutive Quarter of Growth

  6 years ago News

  

  The UK advertising industry grew for the 25th consecutive year, with ad spend reaching £5.97bn in Q3 2019, representing a year-on-year growth of 5.6%, according to the latest Expenditure Report from the Advertising Association (AA) and WARC released today (30th [...]

• Surviving 2020 as an Independent

  6 years ago News

  

  The 2020's have certainly commenced on a turbulent note for ad tech, with Google starting a countdown to the end of browser support for the third-party cookie, mingling with long-blowing headwinds surrounding transparency. In this exclusive article for ExchangeWire, Barry [...]

• Data Privacy Day 2020: How the Ad Tech Industry is Leading a New Era

  6 years ago News

  

  Every 28th of January, the technology sector marks Data Privacy Day, a Council of Europe initiative that aims to promote and protect consumer rights online. Now in its 13th year, Data Privacy Day has become a global initiative. In order [...]

• Origin, Timing, Provenance and Quality: Is Data the New Wine?

  6 years ago News

  

  In this exclusive article for ExchangeWire, Jamie Toward (pictured below), head of data, UK & NL, Teads, discusses how data is perhaps less like oil, as it is commonly compared with, and instead is more analogous to wine. “Data is the [...]

• Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat

  6 years ago News

  

  Writing for ExchangeWire, Niklas Bakos (pictured below), CEO and founder of Adverty, discusses how in-app and in-game advertising have changed from recent years, and how these changes are combining with pressures in web advertising to make these channels particularly enticing [...]

• IAB UK Announces Gold Standard 2.0; Integral Ad Science Releases Pulse Report 2020

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB UK announces Gold Standard 2.0; Integral Ad Science releases Pulse Report 2020; DoubleVerify announces Programmatic Platform Certification [...]

• Index Exchange's James Prudhomme on Cookies, the ICO, and the NYT

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by James Prudhomme, executive vice president, international, Index Exchange, to discuss the latest news in ad tech and martech. On this week's episode: - In the [...]