Latest Stories

• Digest: Google Faces AI Antitrust Probe; ChatGPT Referral Traffic Doubles in 2025

  6 months ago News

  

  In today’s Digest, we discuss the latest ad tech investigations, including Google facing an AI antitrust probe and regulators looking into whether Media Matters colluded with advertisers to turn advertisers away from X.  We also examine ChatGPT’s referral traffic doubling [...]

• Spin's Alex Bodini on YouTube's NFL Touchdown, Netflix's New Ad Formats and AI's Impact on Advertising

  7 months ago Podcast

  

  In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Alex Bodini, CEO of creative agency, Spin to discuss the latest in media, marketing, and advertising. They look at YouTube winning the [...]

• The Stack: Innovation and Accountability 

  7 months ago News

  

  This week spotlighted the growing tension between innovation and accountability in the tech ecosystem. In today’s MadTech Daily we discuss IAB Europe’s 2024 AdEx Benchmark Report, OpenAI’s collaboration with Jony Ive to create AI devices, the UK ad industry’s return [...]

• Digest: Google Introduces ‘AI Mode’ in Search; EU Investigates TikTok Over ‘SkinnyTok’ Harm to Minors

  7 months ago News

  

  In today’s Digest, we discuss Google’s launch of ‘AI Mode’ in Search, EU’s investigation into TikTok’s ‘SkinnyTok’ content over potential harm to minors and TikTok Shop US staff being told to work from home amid looming layoffs, as well as [...]

• Digest: Google Gave Publishers Little Choice in Data Use for AI Search; Judge Presses Apple to Approve Fortnite

  7 months ago News

  

  In today’s Digest, we discuss Google’s decision to restrict publishers' control over how their content is used in its AI search, a US District judge pressing Apple to approve Fortnite’s return to the App Store, as well as Microsoft’s xAI [...]

• Agentic AI: Beyond the Buzzword

  7 months ago News

  

  Ad tech has always been a playground for early AI adoption: recommendation engines, bidding algorithms, personalisation layers. But now, something bigger is brewing. With great computing power comes great pressure to build end-to-end ad engines. And that’s exactly why leaders [...]

• Digest: Netflix to Launch In House Ad Tech Suite Across EMEA; Roblox Opens In-Game Merch Sales to Creators

  7 months ago News

  

  In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix to Launch In-House Ad tech Suite Across EMEA Netflix will begin rolling out [...]

• How AI is Changing the Ad Tech Industry Beyond Just Automation

  7 months ago News

  

  Ahead of ATS Singapore 2025, event sponsor Geniee explores how artificial intelligence is changing the ad tech sector, beyond just automation, expanding on hyper-personalisation, planning, as well as enhancing the capabilities of DSPs and SSPs. Programmatic advertising has always been [...]

• Digest: DoubleVerify Sues Adalytics for Defamation; Advertisers Push Back Against Musk’s X Lawsuit

  7 months ago News

  

  In today’s Digest, DoubleVerify files a defamation suit against Adalytics, advertisers respond to Elon Musk’s antitrust claims against X, Meta moves to dismiss the FTC’s monopoly case, and YouTube secures NFL Kickoff rights while expanding ad sales around major awards [...]

• ExchangeWire on WPP's GroupM Move, TV Upfronts and AI Copyright

  7 months ago Podcast

  

  In this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising.  They discuss WPP's decision to rebrand GroupM to WPP Media, [...]