Latest Stories

• How Partnerships Create More Authentic Brand Experiences in Gaming

  7 months ago News

  

  Michael Clingham, account director at Spark Foundry UK, explores how partnerships can facilitate more authentic brand experiences, touching on cross-media collaborations, portable gaming, and crafting meaningful experiences in a mobile world. In an era where entertainment boundaries are increasingly blurred, [...]

• Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU

  7 months ago News

  

  In today’s digest, we explore the decline in news ad spend, Meta’s decision to begin training its AI models on public content in the EU, and Barb’s beta launch of overnight commercial spot ratings. Sharp Decline in News Ad Spend According to [...]

• Data Curation: Examining European Expansion 

  7 months ago News

  

  We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? Data Curation: A new essential for European [...]

• DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

  7 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will [...]

• Vevo Partners with Experian to Enhance its Ad Targeting in the UK

  7 months ago News

  

  Vevo, the world’s leading music video network, has announced a new partnership with Experian, the global data and technology company, to strengthen audience targeting capabilities across Vevo’s distribution, including YouTube and FAST (free ad-supported streaming television) services, such as Samsung [...]

• Digest: Meta's Antitrust Trial over Social Media Dominance Kicks Off; US Tariff Exemptions for Electronics

  7 months ago News

  

  In today’s digest, we cover Meta’s landmark antitrust trial over its acquisitions of Instagram and WhatsApp, Trump’s new tariffs, and Havas’ strong Q1 performance. Meta’s Antitrust Trial over Social Media Dominance Begins Meta’s antitrust trial over its social media dominance began on [...]

• Digest: The Trade Desk faces two Privacy Lawsuits; OpenAI Reduces Model Safety Testing Time

  7 months ago News

  

  In today’s digest, we explore lawsuits filed against The Trade Desk over alleged consumer privacy violations, growing concerns around OpenAI’s reduced AI model safety testing, and how a lack of customer-centric focus is costing creative agencies. The Trade Desk Faces Two [...]

• The Stack: Plenty of Lawsuits and Platform Innovations

  7 months ago News

  

  This week, we recap platform innovation, legal shake ups, and evolving ad strategies shaping the digital media landscape. Today’s MadTech covers Meta’s Trial With Instagram, increased energy demands from AI datacentres, and price hikes by Chinese sellers on Amazon After a [...]

• Publicis Singapore’s Ci En Lee on TikTok’s US Fate amid Trump’s Tariffs, 'Woke' Marketing, and DeepSeek’s Position in the AI Race  

  7 months ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ci En Lee, media strategist at Publicis Singapore to discuss the latest in the ad tech and marketing landscapes.  They examine [...]

• Digest: X to Drop Twitch from Ad Spend Lawsuit; EU Looks to Ease AI Compliance for Startups

  7 months ago News

  

  Today’s digest looks at X’s agreement to drop Twitch from its lawsuit targeting advertisers over pulling their ad spend from the platform, the EU looking to ease AI compliance for startups, and Snapchat launching Sponsored AI Lenses. X to Drop Twitch from [...]