Latest Stories

• Agentic Ad Tech: Writing the Rules

  7 months ago News

  

  Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype...

• Digest: Apple Plans Ads for Maps; X Loses Advertising Boss; EU Finds Meta & TikTok Broke Transparency Obligations

  7 months ago News

  

  In today’s Digest, we discuss Apple planning ads for Maps, X losing its advertising boss, and the EU’s preliminary findings that Meta and TikTok broke disclosure obligations.

• Digest: WPP Courts Advertisers with Self-Serve Platform Launch; Comcast Linear TV Goes Programmatic; The Observer Signs AI Deal 

  7 months ago News

  

  In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on AI news platform Particle.  WPP courts advertisers [...]

• SevenSix Agency's Charlotte Stavrou on Social Media Advertising, Meta's Chatbot Safeguarding, and Skippable Ads on Reels

  7 months ago Podcast

  

  SevenSix Agency's Charlotte Stavrou joins us to discuss social media advertising, Meta's new chatbot safeguards, and skippable ads on Reels.

• The Stack: OpenAI Challenges Google while Meta Makes Moves

  7 months ago News

  

  This week, we look at OpenAI challenging Google with the launch of its ChatGPT Atlas browser, as well as recapping Meta’s recent moves in the advertising space...

• Risk, Reward, and Resilience: A Look Behind the Industry Curtain at AdTech Connect

  7 months ago News

  

  At AdTech Connect’s latest event, the goal was to lift the lid on the journeys of ad tech companies...

• When Screens Converge: What is the Future of CTV and OOH?

  7 months ago News

  

  Johnny O'Neill of VideoElephant gathers his thoughts on what the DPAA's Video Everywhere Summit revealed about the CTV and OOH landscapes...

• What the Ad Tech Industry Makes of the AdCP Agentic AI Standard 

  7 months ago News

  

  We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now?

• Digest: OpenAI Launches ChatGPT Atlas Browser; Omnicom Revenue Rises on Ad Strength; Netflix Expands into Interactive Experiences

  7 months ago News

  

  In today’s Digest, we cover OpenAI launching the ChatGPT Atlas browser, Omnicom’s revenue rising on ad strength, and Netflix expanding into interactive experiences as its shares fall on a Brazil tax hit.

• Can You Vibe Target in the Outcomes Era?

  7 months ago News

  

  In this op-ed, Luc Benyon takes a look at agentic age, and the barter deal we cut when we trade in vibes... It seems the era of agentic advertising has officially begun. With the launch of Ad Context Protocol, AI-powered ad [...]