Latest Stories

• The Wires 2025: Another Year of Ad Tech Excellence

  7 months ago News

  

  Last night, we celebrated ExchangeWire’s The Wires awards 2025. So who walked away with a prestigious trophy or commendation? Let’s find out…

• The Stack: AI Rules Rewritten

  7 months ago News

  

  This week, broadcasters, tech giants, and regulators redrew the boundaries of digital media  from ITV’s precision TV ads to Europe’s softened AI stance. In today’s MadTech Daily, we cover the EU planning a new probe into Google over news rankings, [...]

• digitalAudience and Mediahuis on Data Distribution Across European Marketing & Advertising

  7 months ago Podcast

  

  In this special episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Bastiaan Spaans, Chief Commercial Officer at digitalAudience, and Remco Steen, Manager of Advertising Technology at Mediahuis Netherlands. They discuss digitalAudience and Mediahuis' latest partnership, looking at [...]

• Digest: ITV Launches Linear TV Solution and Joins TikTok Pulse Premiere; Reddit Reels in Advertisers with Interactive Ads 

  7 months ago News

  

  In today’s Digest we look at the biggest announcements from ITV’s Palooza event this week, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural analytics tool mandatory for publishers.   ITV launches linear TV [...]

• Reed Smith's Nikki Bhargava on California's AB566 and Data Privacy in Ad Tech

  7 months ago Podcast

  

  Reed Smith's Nikki Bhargava joins John Still to discuss California's AB566 and the convergence between privacy and ad tech in the US.

• Ad Tech Innovation, or the Cat and the Laser Pointer

  7 months ago News

  

  In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The following story is based on true events. [...]

• Digest: Trump Threatens $1bn Lawsuit Against BBC; Major Podcast Push; Wikipedia Urges Responsible Use of its Content by AI

  7 months ago News

  

  In today’s Digest, we look at Trump threatening a USD$1bn lawsuit against the BBC over the editing of a Panorama broadcast, TikTok and iHeartMedia launching a podcast network to tap the creator economy, and Netflix eyeing original video podcasts. We [...]

• Transparency in CTV Advertising: What Buyers Are Asking For

  7 months ago News

  

  Clem Birdsall, sales director at Publica by IAS, examines transparency in CTV advertising, with a focus on what buyers are currently asking for.

• Digest: Amazon Expands Global Reach with Bazaar App; OpenAI Proposes Teen Safety Standards; Daily Mail Sees up to 90% Traffic Drop from AI Overviews 

  7 months ago News

  

  In today’s Digest, we cover Amazon expanding its global reach with a low-cost Bazaar app, OpenAI proposing teen safety standards amid rising scrutiny, and Google’s AI Overviews disrupting traffic for the Daily Mail.

• Beyond Impressions: Why Attention Will Drive Media Success in 2026

  7 months ago News

  

  Ben Foster, chief operating officer at The Kite Factory, looks at why the attention metric will drive success for advertisers next year. Attention has been a buzzword in the media industry for more than a while and, like most hot [...]