Latest Stories

• Video Content Enhances Ad Effectiveness in CTV OOH

  6 days ago News

  

  The use of content-rich video on CTV OOH (connected TV out-of-home) screens across venues deepens viewer engagement and creates a hospitable environment for relevant advertising. This is especially true in retail environments where dwell times are highest. In a report [...]

• Nexxen Advances AI Capabilities, Launches ‘nexAI’ 

  6 days ago News

  

  Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 24th, 2025) announced the launch of 'nexAI', a comprehensive suite of artificial intelligence (“AI”)-powered assistants and features, vertically integrated across the core pillars [...]

• Digest: Google Chrome pulls back from new third-party cookie prompt rollout; Apple and Meta fined under EU’s Digital Markets Act

  6 days ago News

  

  Today’s Digest looks at Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta’s fines under EU’s Digital Markets Act and Didomi's €72m acquisition of Addingwell  Google Chrome pulls back from new third-party cookie prompt rollout Google [...]

• Pubstack Unveils Monetisation Manager: A Unified Product Family for Smarter Ad Stack Optimisation

  6 days ago News

  

  Pubstack is proud to announce the launch of Monetisation Manager, a new unified product family that brings clarity, flexibility, and strategic control to publishers looking to maximise the performance of their ad stack. Monetisation Manager allows publishers to connect, control, monitor, [...]

• AI in Ad Tech: Revolution, or Just Programmatic Rebranded?

  6 days ago News

  

  In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just entering advertising, it’s infiltrating it. Take WPP, which revealed that it's already [...]

• GumGum Just Made Digital Ads 90% Cleaner

  7 days ago News

  

  GumGum, a contextual-first, global digital advertising platform, today (April 23rd, 2025) announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per impression—significantly outperforming the industry benchmark of 2.45 grams per [...]

• “Infrastructure must build trust—not just scale”: Q&A with Ruben Niet, digitalAudience

  7 days ago News

  

  ExchangeWire sat down with Ruben Niet, CEO of digitalAudience, to discuss data distribution, digital identity and the power of clean rooms. With privacy regulations tightening globally, how can marketers ensure compliant data onboarding and activation, especially in markets with varying legal [...]

• Data Distribution: Plumbing For Programmatic Activation

  7 days ago News

  

  In our latest MadTech Sketch, Ciaran O'Kane draws out the pipes for data distribution... The recent acquisition of Lotame by Publicis raised a few eyebrows in ad tech circles. I'm not sure why, as it was a perfectly logical piece of M&A. [...]

• LightBoxTV Partners on AI R&D Initiative to Advance TV Advertising

  7 days ago News

  

  LightBoxTV is leading an ambitious initiative in AI-driven TV advertising through a strategic partnership with AI consultancy Xenet. The joint R&D initiative focuses on enhancing campaign planning, optimisation, and measurement across linear and connected TV (CTV).Leveraging AI as a natural [...]

• Elevision Partners with VIOOH to Power Smarter DOOH Buying in UAE & UK

  7 days ago News

  

  Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform.  The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK [...]