Latest Stories

• Digest: IAB Reveals Agentic Roadmap; China Examines Meta’s $2bn Manus Acquisition; Amazon Faces Claims of Unauthorised Indie Listings

  2 weeks ago News

  

  In today’s Digest, we discuss the IAB revealing its Agentic  Roadmap, China examining Meta’s USD$2bn Manus deal, and Amazon facing claims over unauthorised indie listings.

• Advertising Strategy: The Dog and the Fridge Door

  2 weeks ago News

  

  Shirley Marschall looks at ad frequency, quality and why advertising strategies need to recreate the magic moment a dog hears a fridge door...

• Digest: Reddit Rolls Out AI Buying Tool; WPP Launches Agent Hub; Judge Rejects Amazon’s Bid to Dismiss Price Gouging Lawsuit

  2 weeks ago News

  

  In today’s Digest we cover Reddit launching an AI media buying tool, WPP launching Agent Hub to power agentic AI marketing, and a US judge rejecting Amazon’s bid to dismiss a price gouging lawsuit.

• Digest: UK Enforces Ban on Junk Food TV Ads Before 9pm; Omnicom Teams Up with Google for Insights Tool; OpenAI Goes All-In on Audio

  2 weeks ago News

  

  In today’s Digest, we cover the UK enforcing a ban on junk food TV ads before 9pm, Omnicom Media working with Google on a new insights tool, , and OpenAI going all-in on audio with an audio-first device expected to [...]

• Digest: Meta Acquires Manus; ITV Invests in The Body Coach App; Adform Acquires Splicky

  3 weeks ago News

  

  The Digest is back! In our first edition of 2026 we cover Meta acquiring Manus, ITV investing in The Body Coach app, and Adform acquiring Splicky…

• Ad Tech’s New Year’s Resolutions for 2026

  3 weeks ago News

  

  What better way to start the year than have Shirley Marschall prescribe some goals for the ad tech industry...

• Year in Review 2025: Consolidation, Chaos, and Cookies

  4 weeks ago News

  

  With 2026 just days away, take a look at the major stories of 2025 - and their impact across the ad tech landscape… Mergers old and new reshaped the agency landscape; regulators pushed back against the giants; and Google quietly admitted [...]

• Digest: Oracle Co-Founder Backs Paramount’s Hostile Bid for Warner Bros Discovery; Instacart Terminates AI Price Tests

  1 month ago News

  

  In today’s digest we look at Larry Ellison giving his personal backing to Paramount’s hostile bid for Warner Bros Discovery, Instacart deciding to terminate price tests on its platform following pushback from customers, as well as Netflix's latest moves in [...]

• Digest: Google Sues Web Scraping Company; ByteDance Boosts Benefits Amid AI Talent War; FaceBook Tests Free Link Limit for Businesses

  1 month ago News

  

  In today’s digest we cover Google suing SerpApi over its web scraping activity, ByteDance boosting benefits for staff to attract and retain top AI talent around the globe, plus Facebook carrying out a test which limits the number of links [...]

• TikTok to Remain Active in USA; ChatGPT Hits Mobile Milestone

  1 month ago News

  

  In today's Digest, we cover how TikTok stays in the US and how CHATGPT has reached a mobile spending milestone. Also, we discuss how AVoD platforms lead to catalogue expansion.