Latest Stories

• New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

  5 days ago News

  

  Pentaleap, a leading retail media technology provider, proudly announces the release of the 4th edition of its report: H1 2025 Sponsored Product Benchmarks Report. The report, released today (May 15th, 2025), reveals how sponsored products have rapidly expanded across major [...]

• Women in Ad Tech: Is the Industry Inclusive Enough? 

  5 days ago News

  

  We examine women’s current position in the ad tech sector, focusing on the rolling back of DEI initiatives, the importance of flexible working arrangements, and powerful personal actions.  The tech industry is not known for being diverse. Who first comes to [...]

• Digest: Fox announces ‘Fox One’ Streaming Service Ahead of NFL Season; Google Tests ‘AI Mode’ Button in Place of ‘I’m Feeling Lucky’

  6 days ago News

  

  In today’s Digest, we cover Fox’s announcement of its upcoming streaming service ‘Fox One’ ahead of NFL season, Google’s test of ‘AI Mode’ to replace the ‘I’m Feeling Lucky’ button, and a new report from Credos highlighting how advertising investment [...]

• Pubstack Launches Node: A Game-Changing Server-Side Monetisation Management Solution for Publishers

  6 days ago News

  

  Pubstack, the leading monetisation management platform, today (May 15th, 2025) announces the launch of Node, a high-performance server-side monetisation solution built to simplify integration, boost yield, and put publishers back in control. Node helps publishers connect and manage demand sources to [...]

• Wolt Ads’ Catalina Salazar on E-Commerce Shifts, Strategies Driving Retail Media Success and the Evolving Delivery Market 

  6 days ago Podcast

  

  In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Catalina Salazar, global head of Wolt Ads for a discussion all about retail media and e-commerce.  Salazar expands on: The current state of retail media and e-commerce/key shifts shaping [...]

• Don’t Use Ad Tech to Track Me. Use it to Adapt to Me.

  7 days ago News

  

  In her latest column, ad tech expert Shirley Marschall takes a look at the old promise of perfect targeting, and why it really needs to be done better... Digital advertising has always chased the promise of perfect targeting. First came cookies: [...]

• GeoEdge Provides Malware Protection Through Amazon Publishers Services Connections Marketplace

  7 days ago News

  

  GeoEdge, a leader in malware detection and ad-quality technology, is now available in APS Connections Marketplace (CxM), offering global ad security protection to publisher customers. Publishers can now deploy advanced protection directly through APS portal without the need for additional [...]

• ATS Singapore 2025: A First Glance at This Year’s Topics

  7 days ago News

  

  As the fourteenth ATS Singapore approaches, we give you a first glance at this year’s biggest topics, from retail media to attention.    With ATS Singapore in just two months, we give you a first glance into some of the event’s hottest [...]

• LoopMe Expands Google Cloud Collaboration, Reinforcing its Commitment to Sustainability

  7 days ago News

  

  LoopMe, a global leader in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem.  Having chosen Google Cloud as a partner because of its leading tools, including Google [...]

• Euronews Selects Opti Digital as Strategic Ad Management Partner

  7 days ago News

  

  Opti Digital is pleased to announce its partnership with Euronews, a global leader in multilingual news broadcasting. After a competitive Request for Proposal (RFP) process involving several ad tech vendors, Euronews selected Opti Digital for its comprehensive and intuitive Ad [...]