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The Stack: Legal Wins and Digital Shifts
It’s been a big week in ad tech; tech giants faced regulators, media firms scaled up, while AI hit new speeds. In today’s Madtech Daily, we cover Google facing a USD$425m privacy payout and a USD$381m fine in France over [...]
Digest: Google Avoids Chrome Sell-Off; Disney to Pay $10M to Settle FTC Kids’ Privacy Case; Singapore Warns Meta to Curb Scams
In today’s Digest, we cover Google avoiding the sell-off of Chrome in its search antitrust trial, Disney agreeing to pay $10m to settle the FTC kids’ privacy case, and Singapore warning Meta to curb scams or face a fine.
Ad Tech in MENA - Growth and Challenges Ahead
Mark Smith takes a look at the development of ad tech across the MENA region, and why predictions of growth seem well founded…
MadTech Sketch: The Unbundling of the Ad Tech Stack
In this MadTech Sketch, Ciaran O'Kane outlines fundamental changes across the ad tech stack, amounting to the unbundling of core elements across the supply chain. The dog days of Summer are over. European ad tech emerges from its slumber, readying itself [...]
A Preview of ATS London 2025: What to Expect Next Week
We run you through what you can expect from ExchangeWire’s ATS London event on 9th September… ATS London is finally arriving: next Tuesday, ExchangeWire returns to the Queen Elizabeth II Centre for a day brimming with everything ad tech. Discussions will [...]
Digest: Empower Acquires Ocean Media; TV Networks Rally to Scrap Broadcast Tax; China Enforces Mandatory AI Content Labelling
In today’s Digest, we cover Empower acquiring Ocean Media, TV Networks rallying in Canberra to scrap broadcast tax, and China enforcing mandatory AI content labelling.
Me, Myself, and (A)I: Voice, Attention, and the Sonic Ad Economy
In her latest ExchangeWire column, Shirley Marschall charts the evolution of audio from ringtones from a loud blue frog, to a potential future of algorithmically curated AI assistants. Sound is an interesting creature, trapped somewhere between “avoid at all costs” and [...]
Azerion's Roxanne Harley on Fragmentation Fatigue, the Four Omnichannel Disciplines and Activation in Action
Roxanne Harley, head of growth at Azerion UK, expands on the biggest challenges advertisers are facing this year, focusing on fragmentation. She examines what's needed to make omnichannel campaigns work, and details how unified activation in action can look. What [...]
Digest: Meta’s AI Shake-Up; Report on Australia's Under 16 Social Ban Raises Concerns; Publicis Groupe Australia launches Influential agency
In today’s digest, we discuss Meta’s AI shake-up as leaders weigh up Google and OpenAI models amid new hires, Australia’s social media ban for kids facing big risks, and Publicis Groupe Australia launching Influential agency.
AI Killing Search? That’s Too Simplistic
Kate Ross, co-founder & CEO, eight&four, takes a look at how AI is impacting search - and how it’s rewiring, rather than destroying, search behaviour. If you work in marketing, your LinkedIn, X, and Reddit threads are probably full of "SEO [...]
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