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How a Need for Trust Is Shaping our Industry
On the surface, all seems well on the digital front, as programmatic buying becomes the norm. Yet there is a particular issue that plagues the industry today. What initially emerged as a mere industry buzzword has quickly become one of [...]
GDPR-Compliance Can Establish Trust with Customers: Q&A with Kory Willis, Impartner
The passage of GDPR requires that all U.S.-based media companies doing business in Europe reveal exactly with whom they’re sharing user information. Sites must ask users to opt in to having their data shared with all of these third-party tools. [...]
Always-On Sales Are Damaging Profits; Rift Between Brand Offerings & Consumer Desires
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Always-On Sales Are Damaging Profits; Rift Between Brand Offerings & Consumer Desires; and Adopt AI or Die. Always-On Sales Are Damaging Profits Retailers should consider [...]
We Need to Talk About Frequency
A lot has been written about the complexity (and accuracy) of cross-device audience measurement in digital marketing – and a lot of claims are made by players in the space. However, it is often discussed in the technical context of [...]
APAC Marketers Need to Get Measurement Right First
Measurement is the important piece of the puzzle Asia-Pacific marketers need to get right in order to fix what may be wrong with their programmatic campaigns. "I would always start with measurement", Attila Jakab, Infectious Media's managing director, said in [...]
Replacing Pixel Tracking: Simple, Straightforward & Worth It
Most marketers know that pixel-based tracking faces increasing challenges as a measurement methodology. As some browsers implement third-party cookie management policies that impede or limit pixel-based tracking, and as more consumers periodically delete their cookies, there’s a growing and understandable [...]
Personalisation In the Luxury Space: Q&A with Tateossian
Personalisation and customer experience have always been paramount in the luxury sector. However, with the shift to e-commerce affecting this space as much as any other, luxury brands are having to find a way to match their offline offerings in [...]
The Wires 2018: Now Open for Award Submissions
ExchangeWire's awards programme, The Wires, is now open for entry and accepting submissions. Following a hugely successful launch last year, The Wires will return in 2018, with submissions now being accepted across 13 categories within the ad tech, martech, and programmatic [...]
AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & INDO
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & [...]
Weekly Focus: Alibaba Buys China Online Delivery Platform
This week, the spotlight remains on Alibaba and its deal to buy out all remaining shares it does not already own in Chinese online delivery platform, Ele.me. The transaction was estimated to place Ele.me's market value at USD$9.5bn (£6.86bn), according [...]
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