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GDPR Signals Need for APAC Firms to Evolve Data Strategy
The General Data Protection Regulation (GDPR) may be up and running for over a month now, but businesses in Asia-Pacific will need to reassess their data strategy and ensure they can earn the trust of consumers who are increasingly wary [...]
Marketers Will Improve Organisational Functionality with AI
The term 'artificial intelligence' means many things to many people and can conjure fear among consumers that the rise of such technology will do everything from replacing jobs to replacing humans, writes Tara DeZao, director, content marketing, Oracle Data Cloud, [...]
Weekly Focus: APAC Online Shoppers Most Likely to Abandon Carts
This week, we find out that online shoppers in Asia-Pacific are most likely to abandon their carts, with 52% doing so, compared to 46% in North America and 43% in Europe. Moreover, just 25% in this region expressed interest in [...]
Helping Small Compete with Big: Q&A with eBay Advertising
Fresh off the back of announcing the soft launch of their self-serve advertising product, RetailTechNews spoke to Bert Basset (pictured below), EU director of revenue labs, eBay Advertising, to understand more about the product and how it can help small businesses. RetailTechNews: How does the new [...]
Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe Is Biggest Growth Market for Mobile Advertising; AppNexus Acquired by AT&T; Eyeo Launches AI-Powered Ad Block Detector; Ligatus Has Entered [...]
APAC Ad Sales Will Climb 7% to Hit £124.38bn; AU Consumers Most Trust ABC, But Distrust Social Media
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Ad Sales Will Climb 7% to Hit £124.38bn; AU Consumers Most Trust ABC, But Distrust Social [...]
LATAM News Roundup: Publya expands in Latam market with Chile
Last year was a strong year for Publya Trading Desk. The Brazilian company based in Florianópolis began to concentrate its commercial activity in the South market and in São Paulo and achieved an extensive growth throughout the Southeast, Northeast and in [...]
How Blockchain Is the Future of the Gaming Industry
Year after year, the gaming industry produces more advanced, high-specification games that require powerful hardware which, due to high prices, is not available for all gamers. This is a problem that is not surprising, writes Egor Gurjev, CEO at Playkey, exclusively [...]
Weekly Focus: JD.com Registers £18.62bn in Mid-Year Anniversary Sales
This week, JD.com says it clocked a record high of USD$24.7bn (£18.62bn) in transactions from its recent mid-year sales event, which also marked the first time the Chinese e-commerce site integrated online, offline, and virtual shopping experiences. Dubbed 'JD6.18', the [...]
ATS SG 2018 Talks up Role of Data in Customer Engagement & Transparency
The need for data – specifically, quality data – remains a key theme amongst Asian marketers and the region's ad-tech community, who underscore its role in driving deeper customer engagement and transparency in the industry. Data, for instance, is a [...]
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