Latest Stories

• Can UK Commerce Become the Next Advertising Powerhouse?

  3 months ago News

  

  David Fieldhouse, head of commerce, GroupM, gives his thoughts on how acceleration of retail media is a boost to UK commerce, and can bolster its advertising prowess The well-documented rise of retail media continues to accelerate. All charts tracking the sector’s [...]

• Digest: French Publishers File Lawsuit Against Meta; Watchdog Concludes UK Mobile Browser Market is Failing   

  3 months ago News

  

  Today’s digest looks at a new lawsuit against Meta brought forward by French publishers, the Competition Markets Authority’s latest conclusions regarding the UK’s mobile browser and cloud gaming markets, as well as YouTube experimenting with a feature which automatically sends [...]

• Adnami Releases Data-Driven White Paper: "It's all about attention"

  3 months ago News

  

  Adnami, a leader in high impact advertising solutions, has released, “It’s all about attention”, a white paper offering critical insights into why attention has become the most accurate metric for measuring advertising effectiveness. The report explores how advertisers and publishers [...]

• MGID’s New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29%

  3 months ago News

  

  MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively. Leveraging machine learning (ML) and generative AI (GenAI) technology, CTR [...]

• Pixalate Research: 14.9K Mobile Apps with 32M+ EU Downloads May Violate GDPR

  3 months ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q4 2024 GDPR Evasion in the Mobile App Ecosystem: Privacy Policy Omissions & Legal Implications for SSPs and App Stores Report. The report examines apps across [...]

• The Wires 2025: First Wave of Judges Revealed 

  3 months ago News

  

  Which industry members will be judges at The Wires this year? Find out the first names revealed below… As 2025 unfolds, we reveal the first wave of judges who will evaluate entries to this year’s The Wires. For those unfamiliar with [...]

• Yahoo Academy Announces Class of 2025

  3 months ago News

  

  Yahoo has announced the 30 emerging leaders chosen to participate in the 2025 Yahoo Academy programme. This year's delegates have been selected from an entry pool of over 180 highly talented media and marketing professionals from across Australia and Singapore.  Marking [...]

• Audio Ad Tech: AI and Personalisation are Making Waves

  3 months ago News

  

  Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact DOOH displays, programmatic video, or in-feed social ads—video is where the [...]

• The 2025 All in Census is Now Open – Make Sure You Take Part

  3 months ago News

  

  The UK advertising industry is running its third All In Census today (March 12th, 2025), the biggest industry-wide workforce survey of its kind. Every individual working in the UK advertising and marketing services is encouraged to make their voice heard [...]

• Digest: Apple and Meta Set to Face EU Fines; Barb to Unify CFlight and Advanced Campaign Hub; Have Your Say in the All In Census 

  3 months ago News

  

  On today’s news digest we look at fines on the horizon for Apple and Meta, and Barb unifying its CFlight and Advanced Campaign Hub. Plus, don’t forget to have your say in this year’s All In Census, which will contribute [...]