Latest Stories

• TBWA/MCR on Charity Advertising and Connecting with Consumers through Humour 

  11 months ago Podcast

  

  In this podcast special, we’re joined by executive creative directors Lisa Nichols and Gary Fawcett, and senior planner Emily Adams at TBWA/MCR to discuss a campaign created for Blesma, a charity which raises money for limbless veterans.  They expand on the [...]

• The Stack: Omnicom Acquisition Rocks Industry; TikTok’s Last Hope to Beat US Ban 

  11 months ago News

  

  This week on The Stack: Omnicom Acquisition Rocks Industry; TikTok’s Last Hope to Beat US Ban; Today's MadTech Daily Undoubtedly, the biggest news of the week for the ad tech industry was Omnicom’s acquisition of Interpublic Group. The deal was [...]

• "Data should always be in service of delivering better outcomes.": Q&A with Vincent Niou, Skeleton Key

  11 months ago News

  

  Accompanying the launch of The State of Data and Tech Maturity for Brands in APAC, we speak to Vincent Niou, founder of Skeleton Key to discuss key findings from the report, how brands can take action upon these insights, and [...]

• Skyscanner Launches Advertising Platform; Over 1bn Hours of YouTube Streamed Daily on TV; Apple Rolls Out ChatGPT Integration  

  11 months ago News

  

  News in brief: Skyscanner Launches Advertising Platform; Over 1 Billion Hours of YouTube Content Streamed Daily on TV; Apple Rolls Out ChatGPT Integration   Skyscanner Launches Advertising Platform Skyscanner is the latest company to announce the launch of an advertising platform. With the [...]

• 2025 Predictions: Innovation

  11 months ago News

  

  As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. From artificial intelligence to CTV, these innovations present both opportunities and challenges.  Emerging technologies such as generative AI are reshaping content creation and [...]

• Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership 

  11 months ago News

  

  News in brief: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership  Global Ad Spend to Surpass $1tn in 2024 Global ad spend is set to rise by 9.5% in [...]

• Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media

  11 months ago News

  

  Charlotte Powers, Head of Digital at Bountiful Cow, examines how brand safety in media is evolving. What can we expect from brand safety as we move into 2025? As we look back on the launch of Relative Advantage Unblocked, it’s [...]

• Omnicom Acquisition of IPG Confirmed; TikTok Requests Emergency Injunction Against US Ban; CMA Investigating Outbrain and Teads Merger 

  11 months ago News

  

  News in brief: Omnicom Acquisition of IPG Confirmed; TikTok Loses Appeal Against US Ban; CMA Investigating Outbrain and Teads Merger  Omnicom Acquisition of IPG Confirmed Following news that Omnicom was in advanced talks to buy Interpublic Group (IPG), the deal has now [...]

• Omnicom to Buy IPG? The Observer Sale Given Go Ahead; Channel Factory Seeks Backer

  11 months ago News

  

  News in brief: Huge Agency Merger on the Horizon? Go Ahead Given for The Observer Sale; Channel Factory Seeks Backer; Perplexity Adds Publishers to Ad Revenue Program  Omnicom to buy IPG? Huge agency news broke on Sunday evening, as Omnicom is reportedly [...]

• Bedrock Platform’s Austin Scott on Brands Changing Agency Remuneration and Growing Global Ad Spend 

  11 months ago Podcast

  

  On this MadTech Podcast, ExchangeWire head of content John Still is joined by CEO Rachel Smith and Austin Scott, chief commercial officer and co-founding partner of Bedrock Platform to discuss the latest in ad tech. They discuss how brands have [...]