Latest Stories

• Adform and Smart Support Lotame Panorama ID to Future-Proof Addressability in a Post-Cookie World

  4 years ago News

  

  Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced that Adform and Smart will integrate Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable solution for [...]

• Study from VDX.tv Finds Video Advertising More Effective Across Combination of CTV, Desktop & Mobile Devices

  4 years ago News

  

  VDX.tv, a global advertising technology company transforming the way brands connect with relevant audiences, has released a research study, “The Bigger Picture: Why Effective Video Advertising Requires a Synergy Across CTV, Desktop & Mobile Devices”, that illustrates how using video [...]

• Amazon Launch AVOD in India; JD Logistics Gear up for IPO

  4 years ago News

  

  In today's ExchangeWire news digest: Amazon launch an AVOD offering, MiniTV, in India; JD Logistics prepare to go public in Hong Kong; and PayPal acquire Happy Returns.   Amazon launch AVOD service in India Amazon have launched an ad-supported video-on-demand (AVOD) service in [...]

• mediarithmics Partners with InfoSum to Offer Future-Proof Advertising products

  4 years ago News

  

  mediarithmics, a leader in marketing technology, that provides advanced brands and media players a best-in-class data marketing cloud, has partnered with InfoSum, the world’s leading data collaboration platform, to bring alternative, privacy compliant connectivity solutions to global advertiser and broadcaster [...]

• Proving the Effectiveness of Contextual for a Cookieless World

  4 years ago News

  

  In this article, Caroline Hugonenc, global VP insights and research at Teads,  outlines why marketers should consider making contextual targeting their prime strategy as they prepare for life after third-party cookies. Data privacy has been top of the agenda for most [...]

• Peer39 Launches First-party Contextual Onboarding, Turning Advertiser Insights into Future-Proof Targeting Categories

  4 years ago News

  

  Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today launched First-party Contextual Onboarding, helping advertisers, data companies, and publishers turn their first-party audience data into contextual signals. Advertisers have spent years investing in [...]

• Admixer Launch an End-to-End Identity Solution to Help Publishers and Advertisers in their Region

  4 years ago News

  

  Admixer, an independent provider of advertising technologies and services, released a full-scale identity solution to help local ad agencies, brands, and publishers stay competitive and keep their audiences targetable and addressable after the 3P identifiers are blocked in 2022. Admixer ID [...]

• Verve Group Releases Proprietary On-Device Audience Activation Technology

  4 years ago News

  

  Verve Group, a privacy-first omnichannel ad platform, today announced the release of ATOM, an on-device mobile audience activation technology. ATOM (or Anonymized Targeting on Mobile) is a pioneering solution for digital advertising that enables brands to reach the right audiences [...]

• Hivestack Appoints Aileen Ku as General Manager, China

  4 years ago News

  

  Hivestack, 巢仕达, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Aileen Ku as general manager, China, based in Shanghai. Reporting to Troy Yang, managing director, North Asia, Ku will be responsible for [...]

• Axel Springer Eye Axios Acquisition; Vinted hit $4.5bn Value After Latest Funding Round

  4 years ago News

  

  In today's ExchangeWire news digest: Axel Springer are reportedly in talks to acquire Axios; second-hand e-marketplace Vinted are valued at USD $4.5bn after a successful funding round; and addressable TV is expected to see reach decline in spite of higher [...]