Latest Stories

• DoubleVerify Launches Turnkey Brand Safety Floor, Extends Offering into YouTube, and Unveils Enhancements to its Brand Suitability Solution

  4 years ago News

  

  DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on [...]

• Impact Celebrates One Year in Germany as it Continues its Strategic Expansion

  4 years ago News

  

  The world's largest partnership automation company, Impact, which was founded in the US in 2008, is celebrating one year since the opening of its German office, amid the continued expansion of its EMEA team and its strategic market expansion in [...]

• Walmart Begin Selling eCommerce Tech; Facebook Financial Growth Fastest in 5 Years

  4 years ago News

  

  In today's ExchangeWire news digest: Walmart have partnered with Adobe to make the tech behind their Marketplace offering available to other retailers; Facebook report the fastest quarterly growth for 5 years in Q2 2021, but warn that growth will slow; [...]

• Electric Advertising: Q&A with Adrian Keen, InstaVolt

  4 years ago News

  

  Amid the furore of the pandemic, last year it was announced that new petrol and diesel cars will no longer be sold in the UK from 2030 onwards, with similar measures imposed by nations including Canada, France, Norway, and the [...]

• "The Line Between Digital and Non-Digital is Blurring": Q&A with Dhanush RL, Zettle by PayPal

  4 years ago News

  

  In this exclusive Q&A with ExchangeWire, Dhanush RL, upper-funnel lead at Zettle and The Wires Global 2021 judge, discusses the importance of digital, and considers the impact that changes to ad tech's infrastructure has had, and will have, on brands. How important [...]

• InMobi Exchange Integrates with In-App Header Bidding Solutions, Reducing Friction and Optimise Competition for Premium In-App Inventory

  4 years ago News

  

  InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, today announced that InMobi Exchange is now offering in-app header bidding across substantially all major mediation platforms, including AppLovin MAX, Amazon Transparent Ad Marketplace, Fyber FairBid, Google Open Bidding, ironSource and MoPub Advanced [...]

• ShareChat Reach $2.88bn Valuation; ITV Report Revenue Recovery

  4 years ago News

  

  In today's ExchangeWire digest: ShareChat reach a valuation of USD $2.88bn after raising USD $145m in a series F funding round; ITV celebrate gaining higher ad revenues; and Unacademy acquire Rheo TV.   ShareChat raise USD $145m, bring valuation to USD $2.88bn Leading [...]

• Brand Safety in the Privacy-First Era

  4 years ago News

  

  In an 18-month period punctuated by a global virus; an especially vitriolic US election which preceded an attack on the Capitol building; and the lumbering boulder of Brexit, concerns over brand safety have understandably been high. While the term “fake [...]

• IAS Teams with The Global Disinformation Index to Transform How Brands Avoid Misinformation

  4 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced a new partnership with The Global Disinformation Index (GDI), making IAS the first ad verification company to help marketers avoid misinformation content based on GDI’s standards. [...]

• China Issue Tech "Rectification" Program; Zomato's Shares Surge After Debut

  4 years ago News

  

  In today's ExchangeWire news digest: China's Ministry of Industry and Information Technology have issued the nation's tech firms with a 6-month rectification program to address anticompetitive practices and security threats; Indian food delivery startup Zomato have seen their share value [...]