Latest Stories

• The Stack: This Week in the World of Video 

  5 months ago News

  

  The Stack: This Week in the World of Video; Today’s MadTech Daily  A lot has been going on in the video space recently. YouTube announced that it's now receiving more views from TV devices than mobile. Impressively, consumers are watching over [...]

• Zefr Expands Pre-Impression Content Avoidance for Meta Feed and Reels, Now Globally Available

  5 months ago News

  

  Today (13th February, 2025), Zefr announced the expansion of its pre-impression content avoidance controls on Meta, which allows advertisers to refine their content adjacencies while maintaining scale across their Meta activities, with full transparency into where their ads were served. [...]

• Equativ Expands to Japan, Bolstering its Global Footprint 

  5 months ago News

  

  Introducing its end-to-end ad platform to empower Japanese advertisers with innovative solutions, expanded reach, and premium creative opportunities on the open web. Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a significant milestone [...]

• Axeptio annonce l'acquisition d'AdOpt pour accélérer son développement à l'international

  5 months ago News

  

  Après le succès de l’ouverture de sa filiale canadienne, Axeptio, leader des plateformes de gestion du consentement (CMP), accélère son déploiement à l’international avec l’acquisition d’AdOpt, acteur majeur du marché brésilien. Loin d’être une simple implantation, cette alliance avec AdOpt [...]

• Azerion’s Hawk Promotes Irini Michail to Lead New Programmatic ‘Centre of Excellence’

  5 months ago News

  

  Digital advertising platform Azerion has created a new programmatic team to enhance the support it provides to customers using its technology stack, with a primary focus being its demand-side platform (DSP) Hawk. The Azerion UK initiative is headed up by Irini [...]

• Axeptio Acquires AdOpt to Strengthen Global Expansion

  5 months ago News

  

  Following the successful launch of its Canadian subsidiary, Axeptio, a leading European Consent Management Platform (CMP), is accelerating its global expansion with the acquisition of AdOpt, Brazil’s leading consent management provider. More than mere expansion, this acquisition represents a deep [...]

• Mission Precision: It’s Not Just Who, But When and Where That Matters

  5 months ago News

  

  Chris Keenan, managing partner, global solution design & development at GroupM, looks at the importance of micro-moments, and how they can help brands speak directly to consumers… We all know what it’s like when we receive a poorly-timed ad: an eye-roll [...]

• YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI  

  5 months ago News

  

  News in brief: YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI   YouTube Drives Channel 4 Social Viewing Figures Channel 4 amassed more than 2.3 billion views [...]

• Verve Hires Industry Veteran Grant Gudgel as New Senior VP of Marketing

  5 months ago News

  

  Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. The company today (February 12th, 2025) announced that Grant Gudgel will serve as Verve’s new SVP [...]

• TripleLift Names Dave Helmreich as Chief Executive Officer

  5 months ago News

  

  TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (February 12th, 2025) announced the appointment of Dave Helmreich to the position of chief executive officer. Helmreich will build on TripleLift’s momentum by accelerating strategic [...]