Latest Stories

• The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants 

  12 months ago News

  

  This week on The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants; Today’s MadTech Daily episode  This week, Netflix tightened its ties with the ad tech industry. It announced new partnerships with Snowflake, LiveRamp and Infosum with the goal [...]

• How Do We Ensure The Future Of Digital News Funding?

  12 months ago News

  

  In light of recent revelations around the funding of digital news content, alongside yet more damaging industry stories on brand safety, ExchangeWire research lead Mat Broughton discusses what more can be done to fund impartial trusted news content in this [...]

• Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership 

  12 months ago News

  

  On today’s news digest: Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership  Google is navigating stormy seas at the moment. It was dealt a significant blow a couple of weeks ago, when US District [...]

• Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth 

  12 months ago News

  

  On today’s news digest: Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth  Netflix is tightening its ties to ad tech, forging new partnerships to enhance advertisers’ measurement capabilities [...]

• X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on Antitrust Grounds 

  12 months ago News

  

  On today’s news digest: X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on Antitrust Grounds; Amazon Considers Creating Separate App for Amazon Pay in India  It won’t come as a shock to anyone that [...]

• Google Expands AI Overviews to More Regions; Paramount to Cut 15% of Workforce; AltStore Launches on iOS for EU Users  

  12 months ago News

  

  On today’s news digest: Google Expands AI Overviews to More Regions; Paramount to Cut 15% of Workforce; AltStore Launches on iOS for EU Users  As most will likely have seen, the AI Overview feature has been added for UK users of [...]

• Performics’ Thiago Correa on Apple’s Revised DMA Compliance Plan, Amazon’s Social Commerce Deals and TikTok Solidifying Links to Gaming 

  1 year ago Podcast

  

  In this MadTech podcast episode, ExchangeWire CRO Anne-Marie Sheedy is joined by COO Lindsay Rowntree and Thiago Correa, H&M Lead at Performics, to explore the latest in media, marketing and tech.   They discuss Apple’s revised DMA compliance plan, Amazon’s latest social [...]

• The Stack: OOH Sector and BBC Break Records; AI Use Surges 

  1 year ago News

  

  This week on The Stack: OOH Sector and BBC Break Records; AI Use Surges; Today’s MadTech Daily Podcast episode  Records were broken in ad tech this week, starting with the BBC setting its new streaming record. Thanks to its coverage of [...]

• Pigs, Surgeons, Patients: Reasons for Optimism in Data-Driven Marketing

  1 year ago News

  

  In this contributed article, Jack Newman, partner - data and technology, Kinesso, outlines reasons for optimism for data-driven marketing in the wake of Google's stay of execution upon the third-party cookie. "A Pig, a surgeon and a patient walk into a [...]

• US Considers Google Breakup; Brand Safety Cited as Advertisers’ Top Worry; OOH Grows 17% YoY

  1 year ago News

  

  On today’s news digest: US Considers Google Breakup; Brand Safety Cited as Advertisers’ Top Worry; OOH Grows 17% YoY Following Judge Amit Mehta’s ruling that Google is a monopoly, Justice Department officials are in discussions regarding various possibilities to diminish the [...]