Latest Stories

• InMobi Contemplating USD$1bn IPO; 6sense Raises USD$125m

  4 years ago News

  

  In today's ExchangeWire News Digest: InMobi contemplating USD$1bn (£726m) IPO; 6sense raises USD$125m (£90.8m); and data integration provider Striim secures USD$50m (£36m) in Series C funding. InMobi contemplating USD$1bn (£726m) IPO Executives at Bengaluru-based mobile advertising platform InMobi are contemplating an IPO [...]

• New Innovations Drive Growth for PubMatic’s Omnichannel Wrapper Solution

  4 years ago News

  

  PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced major enhancements to its omnichannel header bidding wrapper, OpenWrap, bringing greater flexibility and control to publishers. With sophisticated customisation capabilities, OpenWrap, a leading, Prebid-based wrapper [...]

• DoubleVerify Appoints Two Senior Hires to Accelerate Strategic Growth Across EMEA

  4 years ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, has today announced the appointment of two Regional Vice Presidents in the Europe, Middle East and Africa (EMEA) region: Nick Reid as Regional Vice President for Northern [...]

• DoubleVerify Unveils Expanded Brand Safety & Brand Suitability Integration with Facebook

  4 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, has announced an expanded brand safety and suitability integration with Facebook, extending verification to new premium inventory channels such as Facebook In-Stream Reserve, while providing new tools [...]

• Google Begins FLoC Testing; IAB Releases Buy-Side Tech Specs for Comment

  4 years ago News

  

  In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy. Google begins FLoC testing Google has announced that its third-party cookie alternative for the Chrome browser, Federated Learning of Cohorts (FLoC), has [...]

• Eskimi and Anzu Partner to Offer Programmatic, Blended In-Game Advertising to Brands Across the World

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announced today a partnership with Eskimi, a full-stack programmatic and data platform, to increase opportunities for brands to access the exploding gaming market via in-game advertising. The gaming audience has reached over [...]

• Inskin Media Partners with Lumen Research to Offer Predictive Attention Estimates

  4 years ago News

  

  Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. Inskin formats deliver [...]

• Talon Strengthens International Programmatic OOH Capabilities with Hivestack

  4 years ago News

  

  The Talon Group, the leading global independent Out of Home (OOH) agency, today announced a partnership between its International and German businesses, with Hivestack, a global ad tech leader in programmatic digital OOH (DOOH). The new partnership enables Talon and its international operation [...]

• JustPremium and Future Plc Partner for Extensive Testing on Google’s Web Vitals Initiative

  4 years ago News

  

  Future Plc, the global platform for specialist media, and programmatic rich media platform JustPremium have partnered for extensive testing on Google’s upcoming launch of Core Web Vitals in May 2021 to provide guidance that ensures publishers offer fully CLS compliant [...]

• ID5 Raise $6m in Series A Funding

  4 years ago News

  

  ID5, the leading independent identity solution provider, announces a “series A” funding round of USD $6m (£4.4m). Alliance Entreprendre and Progress Ventures join existing lead investor 360 Capital Partners to support ID5 in growing its privacy-first identification service for the [...]