Latest Stories

• The Stack: Fines, Rejections, & Capitulations

  4 weeks ago News

  

  The week was marked by shifting power plays between governments, platforms, and advertisers. MSQ rejected a merger deal which never was with S4 Capital, Google eased Play Store restrictions in Europe whilst simultaneously being hit by regulatory action in Australia, [...]

• From ‘Hi [Name]’ to AI: Has Targeting Crossed the Line?

  4 weeks ago News

  

  In her latest column, Shirley Marschall takes a look at the rise of AI as a targeting tool, and intelligence-grade analytics...

• Digest: New Claims Meta Inflated Ad Performance; Google Alters Play Store Rules Amid EU Scrutiny

  4 weeks ago News

  

  In today’s Digest, we discuss claims that Meta inflated ad performance; Australia’s OOH industry seeing growth across all categories, as well as Google altering play store rules amid EU scrutiny...

• Smarter Audiences: Closing the Gap Between Definitions & Real Behaviour

  4 weeks ago News

  

  In this article, Hilary Goldsmith, chief customer officer at Nexxen, outlines the evolution of targeting models and how this is culminating in greater adaptability and performance. Audience planning has long relied on segmentation. It’s how we bring structure to the chaos [...]

• Digest: Google Strikes AI News Deal while UK Publishers Seek CMA Oversight; UK Drops Bid for Apple User Data; ChatGPT Go plan Debuts in India

  4 weeks ago News

  

  In today’s Digest, we cover Google striking an AI news deal with AAP and the PPA calling for CMA oversight of Google AI search. We also discuss the UK dropping its bid for Apple user data as well as ChatGPT’s [...]

• “We’re drowning in ads, but at the same time, we’re barely noticing them”: eight&four’s Chloe Singleton on Attention through the Lens of Paid Social 

  4 weeks ago Podcast

  

  In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social. Chloe expands on: What has caused [...]

• Digest: Google Fined Over Aussie Telco Deals; Meta Plans Fourth AI Shake-Up in Six Months; EU Digital Rules Stall US Trade Statement

  1 month ago News

  

  In today’s Digest, we discuss Google being fined $36M over Aussie telco deals, Meta planning a fourth AI shake-up in six months, and EU digital rules stalling a US trade statement.

• Digest: Google AI Overviews Harming Referral Traffic by up to 25%; Netflix more than Doubles US Upfront Commitments

  1 month ago News

  

  In today's ExchangeWire News Digest: Google AI Overviews harming search referral traffic by up to 25%; Netflix more than doubles US Upfront commitments; and MSQ Partners rules out potential S4 Capital merger. Google AI Overviews harming referral traffic by up to [...]

• The Kite Factory’s Simi Gill on Grok Introducing Ads, Google vs Publishers, and Instagram’s New Map Feature 

  1 month ago Podcast

  

  Simi Gill, head of digital at The Kite Factory, joins the ExchangeWire team to chat Grok ads, Instagram maps and more...

• The Stack: Ad Tech Tensions

  1 month ago News

  

  This week, tech and media saw legal battles, new AI tools, safety concerns, and TV show production decline. In today’s MadTech Daily, we cover Dentsu's revenue dipping, Paramount's latest strategy plans, and a new AI feature from Google.  Elon Musk doubled [...]