Latest Stories

• AI Special with eight&four’s Kate Ross: Netflix’s First Use of AI, Meta Against the EU’s AI Code of Practice, and UK AI Audit Standards 

  1 month ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Kate Ross, co-founder and CEO of agency eight&four, for an AI special looking at the latest headlines surrounding the technology. They [...]

• The Stack: Major Headlines in Ad tech & Digital Media

  1 month ago News

  

  This week, AI advancements and shifting metrics highlight a rapidly evolving digital landscape. In today’s MadTech Daily, we cover the UK targeting Apple and Google’s mobile dominance, ITV reporting a 30% profit fall in the first half of 2025, and [...]

• “Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers”: JCDecaux’s Mark Halliday on Omnichannel Effectiveness

  1 month ago News

  

  JCDecaux UK's Director of Programmatic joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

• Digest: Brainlabs Acquires Exverus Media; WARC Report Reveals Key Consumer Trends Shaping Purchase Decisions

  1 month ago News

  

  In today’s Digest, we discuss Brainlabs' acquisition of Exverus Media to expand its US operations, WARC’s report revealing key consumer trends shaping purchase decisions, and the metrics gap hindering creator marketing impact.

• The End of Everything (Except the Actual Ad Tech Problems)

  1 month ago News

  

  In her latest weekly column for ExchangeWire, Shirley Marschall examines the darker side of the advertising technology industry, and how genuinely examining and questioning these flaws can help the sector to move forwards. The end of [insert buzzword of the day] [...]

• Digest: UK Strikes AI Deal With OpenAI; YouTube Could Be Required to Prioritise Public Service Broadcaster Content; Dark Traffic Surges 49%

  1 month ago News

  

  Today’s Digest discusses the UK striking an AI deal with OpenAI for public sector use, YouTube potentially being required to prioritise British public service broadcaster content, and ‘dark traffic’ surging 49% as ad blockers obscure 1 billion users.

• Digest: France Investigates X for Alleged Algorithm Manipulation; Perplexity Seeks Phone Deals for Comet AI Browser

  1 month ago News

  

  In today’s Digest, we cover France investigating X for alleged algorithm manipulation, Perplexity seeking phone deals for its Comet AI browser, and the UK government looking to defuse its Apple encryption row with the US.

• Digest: HP Launching Ad Network; OpenAI to Introduce In-App Purchases in Revenue Push; Meta Settles $8bn Privacy Lawsuit 

  1 month ago News

  

  In today’s Digest, we discuss HP launching an ad network, OpenAI introducing in-app purchases in a revenue push and launching ChatGPT Agent, as well as  Meta directors settling an $8bn privacy lawsuit. HP launching ad network  HP is expanding beyond hardware with [...]

• Chris Andrews of Miroma Founders Network on OpenAI Launching a Web Browser, Trust as a Business Driver, and UK Ad Agencies Calling for a Ban on Fossil Fuel Ads

  1 month ago Podcast

  

  In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Chris Andrews, head of marketing technology at Miroma Founders Network, to discuss the latest in ad tech, media, and marketing.  They look at [...]

• The Stack: AI Rewrites the Rules

  1 month ago News

  

  This week, AI reshaped content distribution and platform policy, as the industry faced rising tensions between innovation and safety. In today’s Madtech Daily, we discuss AliExpress, TikTok, WeChat facing privacy complaints, Publicis’ quarter 2 growth boosted by creative & media, [...]