Latest Stories

• IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years 

  2 weeks ago News

  

  We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.  Overall marketing budgets for Q1 2025 fell for the first time in four years, the latest IPA Bellwether report reveals. A net [...]

• Digest: Google Faces UK Lawsuit and Cease and Desist Order in Japan; OpenAI Developing its Own Social Network

  2 weeks ago News

  

  In today’s digest, we cover Japan’s cease and desist order against Google plus a UK lawsuit against the tech giant over its online search dominance OpenAI’s early steps toward launching its own social network, and YouTube’s exemption from Australia’s upcoming [...]

• How Partnerships Create More Authentic Brand Experiences in Gaming

  2 weeks ago News

  

  Michael Clingham, account director at Spark Foundry UK, explores how partnerships can facilitate more authentic brand experiences, touching on cross-media collaborations, portable gaming, and crafting meaningful experiences in a mobile world. In an era where entertainment boundaries are increasingly blurred, [...]

• TradPlus Partners with GeoEdge to Elevate Ad Quality and Safeguard the User Experience

  2 weeks ago News

  

  TradPlus, a leading full-solution ad monetisation platform, announces a partnership with GeoEdge, the global leader in malware detection and ad-quality solutions, to fortify its ecosystem against disruptive and harmful advertising. GeoEdge shields the industry from malvertising across digital channels, with [...]

• Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU

  2 weeks ago News

  

  In today’s digest, we explore the decline in news ad spend, Meta’s decision to begin training its AI models on public content in the EU, and Barb’s beta launch of overnight commercial spot ratings. Sharp Decline in News Ad Spend According to [...]

• Mantis Announces New Attention Metrics Tool to Enhance Campaign  Performance

  2 weeks ago News

  

  Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, announced the launch of Mantis  Attention, powered by Adnami. Adnami is a leading ad tech company, empowering users with attention-driven advertising solutions. The launch is designed to [...]

• JWP Connatix Now Available in AWS Marketplace

  2 weeks ago News

  

  JWP Connatix, the leading video technology and monetisation platform, today (April 15th, 2025) announced its comprehensive video hosting and streaming solutions are now available in AWS Marketplace. This offering empowers businesses to seamlessly scale their video delivery and monetisation strategies, [...]

• Triplelift Commemorates 100 Years of Television with Landmark Industry Report

  2 weeks ago News

  

  TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (April 15th, 2025) released a comprehensive report titled "100 Years of Television," marking the centennial of television's first public demonstration.  This milestone anniversary commemorates John Logie [...]

• Data Curation: Examining European Expansion 

  2 weeks ago News

  

  We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? Data Curation: A new essential for European [...]

• DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

  2 weeks ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will [...]