Latest Stories

• OOH and Sport: the Perfect Match?

  1 year ago News

  

  Sporting events, whether local games or global spectacles like the Olympics and World Cup, attract diverse and engaged audiences. Fans flock to stadiums, sports bars, and public viewing areas, creating a wealth of opportunities for advertisers to reach a broad [...]

• Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record 

  1 year ago News

  

  On today’s news digest: Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record  Amazon is expanding into unchartered territory through its latest collaboration with Barclays with the launch of the Amazon Barclaycard. [...]

• Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push

  1 year ago News

  

  On today’s news digest: Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push Like several other startups in the AI space, Perplexity AI is seeing enormous growth. Both its usage and [...]

• GARM Gone; Amazon Partners with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple’s Revised DMA Compliance Plan 

  1 year ago News

  

  On today’s news digest: GARM Gone; Amazon Strikes E-Commerce Deals with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple’s Revised DMA Compliance Plan  Last week, X lashed out at the World Federation of Advertisers (WFA) and those associated [...]

• Signifly’s Jamie Vaughan on Google’s Search Monopoly, Amazon’s Sales Prediction Miss and Snapchat’s Ad Revenue Performance 

  1 year ago Podcast

  

  In this week’s MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Jamie Vaughan, Commercial Director at Signifly to discuss the latest in media, marketing and technology.  They examine what could happen next for Google following its recent [...]

• The Stack: Google Named a Monopoly; X Against Advertisers; TikTok Lite Terminated in EU

  1 year ago News

  

  This week on The Stack: Google Named a Monopoly; X Against Advertisers; TikTok Lite Terminated in EU; Today's MadTech Daily Podcast This week was shaped by more Google-related breaking news – the tech titan lost its recent antitrust case with [...]

• Nexxen Expands Vevo’s Programmatic Footprint Through New Partnership

  1 year ago News

  

  Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today (August 8th, 2024) announced a partnership with Vevo, the world’s leading music video network. By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo [...]

• Rumble Joins X’s Suing Spectacle; Disney to Hike Streaming Prices; Reddit Jumps on AI Search Bandwagon

  1 year ago News

  

  On today’s news digest: Rumble Joins X’s Suing Spectacle; Disney to Hike Streaming Prices; Reddit Jumps on AI Search Bandwagon Just as one storm subsides, X starts brewing another. In a move which left many quite perplexed, X revealed on [...]

• Are you 2024's Ad Tech Personality of the Year?

  1 year ago News

  

  The Wires Awards are back for 2024, celebrating the very best in the digital marketing industry. There's still time to nominate for Ad Tech Personality of the Year and Ad Tech Rising Star. Each year The Wires recognises the best use [...]

• Warner Bros and Fandango Sell Cinema Tickets On Roblox; TikTok Terminates Lite Rewards Feature in EU; OpenAI Co-Founder Moves to Rival Anthropic 

  1 year ago News

  

  On today’s news digest: Warner Bros and Fandango Sell Cinema Tickets On Roblox; TikTok Terminates Lite Rewards Feature in EU; OpenAI Co-Founder Moves to Rival Anthropic  In a move to strengthen its connection with Gen Z gamers, Roblox has introduced a [...]