Latest Stories

• The Modern Media Planner Buyer - From Old School to Future Resilient

  1 year ago News

  

  
  Warning: Undefined array key "width" in /app/wp-includes/media.php on line 1710
  
  Warning: Undefined array key "height" in /app/wp-includes/media.php on line 1711
  
  Warning: Undefined array key "width" in /app/wp-includes/media.php on line 1710
  
  Warning: Undefined array key "height" in /app/wp-includes/media.php on line 1711
  
  Warning: Undefined array key "width" in /app/wp-includes/media.php on line 1710
  
  Warning: Undefined array key "height" in /app/wp-includes/media.php on line 1711
  
  Warning: Undefined array key "width" in /app/wp-includes/media.php on line 1710
  
  Warning: Undefined array key "height" in /app/wp-includes/media.php on line 1711
  In this op-ed, Vince Niou of Skeleton Key looks at the role of the modern media planner buyer, and how it has changed as the ad tech ecosystem has evolved Having spent the majority of my career on the agency side, [...]

• The Stack: Retail Media Making Waves

  1 year ago News

  

  A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack. Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io . Starting [...]

• ITV's Rhys McLachlan on News Corp vs Perplexity, Brand Safety and Netflix

  1 year ago Podcast

  

  On this week's MadTech Podcast, ITV's director of advanced advertising Rhys McLachlan joins John Still and Lindsay Rowntree to discuss News Corp's legal action against Perplexity, Bountiful Cow's challenge to overzealous brand safety measures, and Netflix's subscriber growth. News Corp sues [...]

• What does retail media need to do next?

  1 year ago News

  

  Retail media has been a hot topic for the last year. But what does it need to do to hit the next level? The industry gives their thoughts. Brands and retailers are leveraging retail media to reach consumers at critical buying [...]

• MadTech Sketch: The Retail Media Stack

  1 year ago News

  

  Retail media continues to be the hottest category in ad tech right now. A new RMN (retail media network) is coming to market almost daily, driven by endemic advertising demand.  PayPal, for instance, announced its plans recently to launch an [...]

• Digest: Spotify Tests New Ad Exchange

  1 year ago News

  

  News in brief: Spotify gets into the ad exchange business; Nvidia expanding into India's AI market; LinkedIn fined for breaching privacy rules Spotify is testing a new ad exchange, called Spotify Ad Exchange (SAX), to boost its automated ad offerings, focusing [...]

• Seedtag’s Seraphina Davey on How Premium Content Providers Can Continue to Thrive in a Privacy-first World

  1 year ago News

  

  In this Q&A, we chat with Seraphina Davey, global senior vice president of Publisher Partnerships at Seedtag, to discuss the world of premium content and how it can thrive in a privacy-conscious ecosystem. How can the industry maintain a privacy-first approach, [...]

• Digest: News Corp Sues Perplexity

  1 year ago News

  

  In today's ExchangeWire digest: News Corp sues Perplexity, Netflix shuts down Team Blue gaming studio, and The Walt Disney Company to announce new CEO in 2026. News Corp subsidiaries Dow Jones (The Wall Street Journal, Barron’s) and NYP Holdings (the New [...]

• Examining Instream vs Outstream Video Ads with Teads’ Charlotte Cook-Anderson

  1 year ago News

  

  In this interview, we chat with Teads' Charlotte Cook-Anderson about video ads, discuss the benefits of instream vs outstream Video advertising plays a pivotal role in brand storytelling and audience engagement. With the rise of mobile and social platforms, the debate [...]

• Industry Review 2025: Retail Media's Year?

  1 year ago News

  

  ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year. Is this the year of retail media? In 2024, Retail Media rose to become a playing field with ‘eye-watering margins’ [...]