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Publicis’ Ranga Somanathan on Singapore’s Elections Bill, Google’s Confidential Matching and Financial Audits in Programmatic
On today’s MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and Ranga Somanathan, Publicis CEO to discuss the latest in media, marketing and tech. They examine Singapore’s new Elections Bill which seeks to uphold the integrity of [...]
How First-Party Data Is a Force for Reach and Scale
In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data. Advertisers are finding explosive reach and scale by bringing first-party data into the planning and activation of media across the plan. Programmatic is seeing [...]
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