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  • APAC Market Diversity Doesn't Warrant Different Viewability Standards

    News

    The Asia-Pacific region may be a melting pot of widely different cultures and technological advancements, but this does not mean each market should adopt different ad viewability standards. Stressing the need for a single standard to define a viewable impression, [...]

  • Programmatic on the Psychologist's Couch

    News

    How open, conscientious, extraverted, agreeable – and neurotic – is programmatic? Jim Hodgkins, managing director, marketing services, VisualDNA, analyses the programmatic industry and sums up the challenges which still lie ahead. What’s the first rule of marketing and advertising? Understand the [...]

  • Record 22% Revenue Growth for Apple, 80% Growth for Rubicon Project & Mobile now Driving 86% of Twitter's Ad Business

    News

    Yesterday, October 27, 2015, Apple, Twitter and Rubicon Project announced quarterly financial results. All three Companies reported growth, however, Twitter shares slumped by 13% overnight due to light guidance for the following quarter.  22% revenue growth: a new record for Apple  Apple posted quarterly [...]

  • What’s the Point of Video Ads If No One Can See Them?

    News

    Viewability standards have recently come under scrutiny again. But how can we make sure that ads are actually seen by the audience? For Justin Taylor, UK MD of Teads (pictured below), the solution lies with engagement and choice. Imagine if you [...]

  • VOD Revenue to Reach USD$1.8b in LATAM; Brazil Ecommerce Expects Strong Black Friday

    News

    This week’s LATAM RoundUp brings the high expectations of local online retailers about Black Friday — which includes the creation of a specific segment by Navegg DMP; VOD market data in a growth moment in LATAM; and data about Brazilian [...]

  • Collision of Martech & Ad Tech

    News

    On Tuesday, October 20, 2015, hundreds of European marketing professionals attended MarTech Europe, a conference that delivers inspiration from industry pioneers as well as firsthand accounts of the implementation, managerial and cultural challenges they overcame whilst accomplishing digital transformation. Rebecca Muir, ExchangeWire’s head [...]

  • Why the Grass is Greener in a Walled Garden

    News

    Despite providing obstacles, there are good reasons to keep a walled garden. In this piece, Chris Bennett, MD Europe, Pixability, argues in favour of walled gardens and lists the benefits of buying from them. Those established in the digital media industry will [...]

  • FLXone Acquired by Teradata; JICWEBS Tackles Ad Fraud

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: FLXone acquisition powers Teradata's Integrated Marketing Cloud; JICWEBS publishes ad fraud taxonomy; and Kinetic takes programmatic buying outside. Teradata announces marketing hub and [...]

  • Latest Earnings Reports Indicate Top 5 Tech Companies Will be Worth More Than USD$2 Trillion

    News

    Strong earnings reports from Google, Microsoft, Apple, and Amazon indicate that the top five tech companies (including Facebook) will be worth more than USD$2 trillion if they can maintain the combined growth from this quarter. Mobile search drives Alphabet revenue Yesterday (October [...]

  • Nascent Japan Market Faces Similar Challenges Related to Complexity & Ad Trust

    News

    Japan's programmatic market may be fledgling compared to the US, UK, and some of its Asian peers, but it faces similar challenges that underscore the need for simplicity, data integration, and ad viewability. Delegates at ExchangeWire's ATS conference in Tokyo [...]

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