Latest Stories

• Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK's Most Downloaded iPhone App

  6 months ago News

  

  News in brief: Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK's Most Downloaded iPhone App Lloyds Ad Banned for Greenwashing An ad from Lloyds Bank has been banned by the Advertising Standards Authority (ASA), the UK’s advertising [...]

• 2025 Predictions: Contextual Advertising

  6 months ago News

  

  Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising landscape is evolving at breakneck speed, with [...]

• AI Overload: Are We Spending Wisely on Artificial Intelligence?

  6 months ago News

  

  In this op-ed, James Heimers, SVP of analytics at RAPP, discusses the investment in artificial intelligence, and what the industry can do to make AI work. The explosive growth in AI investment has been both lauded as transformative and criticised as [...]

• Google Faces Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training; EU Opens Proceedings Against TikTok on Election Risks 

  6 months ago News

  

  News in brief: Google Faces New Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training; EU Opens Proceedings Against TikTok on Election Risks    Google Faces New Ad Tech Lawsuit in Australia  Google is facing a new [...]

• VIOOH & FRAMEN Take Off in Australia with Virgin Australia in Bold DOOH Move

  6 months ago News

  

  FRAMEN, a leading digital signage and programmatic content provider, has partnered with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to launch advanced digital advertising screens in co-working spaces across Australia. The first campaign, featuring airline Virgin Australia, [...]

• Experian: The SSA We Never Knew

  6 months ago News

  

  In this MadTech Sketch, Experian outlines how its position has evolved as a result of its recent acquisition of Audigent. Experian doesn’t fit the SSA (Super Signal Aggregator) mould. It is not selling contextual or attention or brand safety. It sells the [...]

• New Research From Videoelephant Shows Video Ads & Content Work Best Together

  6 months ago News

  

  A whopping 89% of individuals surveyed say they have noticed video content being played outside the home in locations ranging from restaurants to bus stops, says Brian Cullinane, chief commercial officer of VideoElephant quoting from its latest research report called [...]

• Yahoo DSP Survey: Singapore Marketers’ Conversion Strategies at Risk with Data Complacency

  6 months ago News

  

  Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in the advertising landscape, a Yahoo DSP survey revealed.  The survey, part of Yahoo’s Data Maturity Pop Quiz conducted between August and November 2024 [...]

• US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI

  6 months ago News

  

  News in brief: US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI US Rollout of Netflix Ad Stack Set for April Netflix’s in-house ad tech stack [...]

• Exciting Event Announcement: MadTechMoney Joins Forces with ATS London

  6 months ago News

  

  ExchangeWire is thrilled to announce that FirstPartyCapital’s MadTechMoney event will now be featured as a part of ExchangeWire's prestigious ATS London! MadTechMoney has been a cornerstone event for the ad tech and martech communities, bringing together founders, private equity, venture capital, [...]