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Comcast Executive Brendan Condon Joins Search Intelligence Company Captify as Global CRO
Captify, the global leader in Search Intelligence, today announced that former Comcast executive Brendan Condon has been named global chief revenue officer, charged with driving company growth worldwide for Captify. As the largest independent holder of search data outside of Google, [...]
Magnite Appoints Johannes Paysen as New Managing Director, Central Europe
Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform in the industry, today announced the appointment of Johannes Paysen as its new managing director for Central Europe. An industry veteran with over 20 years of experience, Paysen joins Magnite from [...]
Does Reality Scare You Too? A Publisher's Perspective on Current Brand Safety Measures
2020 has been a tumultuous year that has brought the shortcomings of many of the 21st century's diverse systems into sharp relief. For the ad tech industry, one of the most significant hurdles highlighted by the global health crisis is [...]
Adverty Continues Rapid Expansion with Appointment of Global Director of Business Development
Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as director of business development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC [...]
FCC Affirms Net Neutrality Repeal; IAB Europe Issues New Response to DPA TCF Report
In today's ExchangeWire news digest: the FCC affirms its decision to repeal the net neutrality rules in a 3-2 vote held last Tuesday; IAB Europe's CEO issues a more detailed response to the DPA's report that its Transparency and Consent [...]
MetaX Software Makes ProXXIma Debut; ACCC Publishes Digital Platform Dominance Report
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: MetaX Software makes its debut at Brazil's ProXXIma, where it discusses the opportunity offered by CTV; the ACCC publishes its [...]
The MadTech Podcast Special: Consumer Control and Consent
In addition to our regular MadTech podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail. Our latest MadTech Podcast Special explores consumer control and consent in a post-cookie, post-IDFA [...]
Total Media Launches BritBox’s Spitting Image with Picnic Media's 'Swipe Right' Format
Streaming service BritBox has worked with Total Media and Picnic Media to drive subscriptions via an entirely new mobile ad format called Swipe Right. Inspired by dating apps, the ‘Swipe Right’ format was used for Spitting Image’s revival earlier this [...]
DoubleVerify Raises USD$350m; Apple Sued by French Advertisers
In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]
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