Latest Stories

• Ad Tech and its Prospects: How to Stay Tuned in to the World of Digital Advertising

  5 years ago News

  

  Digital marketing is constantly evolving, and each dramatic change comes with its own set of challenges. Today, the industry is consumed with fostering transparency, and adhering to ever-tightening privacy regulation. What’s more, Google’s commitment to terminate third-party cookies from its [...]

• Greenpeace Partners With VDX.tv to Help Protect Ocean Wildlife

  5 years ago News

  

  VDX.tv, a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape, today announced it recently teamed up with environmental organisation Greenpeace and Opticomm to make the British public aware of [...]

• Xandr Partners with DAN to Launch Programmatic Supply Solution Dentsu Curate

  5 years ago News

  

  Dentsu Aegis Network and Xandr, AT&T’s advanced advertising company, today announced a strategic partnership with the launch of Dentsu Curate. Dentsu Curate, the new programmatic supply solution from DAN, is built upon principles of quality and transparency for performance and will [...]

• FTC Could File Facebook Antitrust Suit By End of 2020; China's 5G Users Exceed 110 Million

  5 years ago News

  

  In today's ExchangeWire news digest: the Federal Trade Commission could reportedly file an antitrust suit against Facebook before the year is out; China reports its 5G users have climbed to over 110 million; and The Washington Post and Financial Times [...]

• Murray Phillipson Joins Smart AdServer to Drive Growth of Demand Offering

  5 years ago News

  

  Smart AdServer, an independent ad tech platform, has appointed seasoned programmatic specialist, Murray Phillipson, as VP demand EMEA to drive the growth of its demand offering. Reporting directly to David Pironon, chief programmatic officer, and based in London, Murray will [...]

• Digital Publishers Voice Concerns Over ACCC Code; YouTube Announces TikTok Rival "Shorts"

  5 years ago News

  

  In today's ExchangeWire news digest: digital publishers in Australia express fears that the ACCC's News Media Bargaining Code could damage diversity within the industry; YouTube announces that it is trialling a new short-form video feature, "Shorts", in India; and Prebid.org [...]

• Technology Finance Veteran Aman Kothari Joins Sojern as Chief Financial Officer

  5 years ago News

  

  Sojern, a leading provider of digital marketing solutions for travel, today announced that technology finance veteran Aman Kothari has joined the company as chief financial officer (CFO). In his new role, Kothari will oversee all aspects of finance, including financial planning [...]

• Oracle Wins TikTok Bid, But Not Algorithm; Facebook Files Fresh EU-US Data Transfer Appeal

  5 years ago News

  

  In today's ExchangeWire news digest: Oracle wins the bid to take over TikTok's US operations, but reports have surfaced that it will not be permitted to use the app's original source code; Facebook lodges a fresh appeal to delay the [...]

• Andy Curran Steps into CEO Role at Pubguard, with Alan Ngai Joining as COO

  5 years ago News

  

  Pubguard, the malvertising and ad quality platform and a subsidiary of leading in-game advertising platform Bidstack Group (LSE:BIDS), has announced the appointment of Andy Curran as CEO and Alan Ngai as COO. As CEO of Pubguard, Andy Curran will focus on [...]

• The Programmatic University to Offer Free Course

  5 years ago News

  

  Be ready for the Future of Programmatic - The Programmatic University is offering its first-ever free training course in conjunction with Scibids Technology to educate the market on machine-learning programmatic optimization. The programmatic landscape has evolved tremendously over the past 10 [...]