Latest Stories
The MadTech Podcast Special: Consumer Control and Consent
In addition to our regular MadTech podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail. Our latest MadTech Podcast Special explores consumer control and consent in a post-cookie, post-IDFA [...]
DoubleVerify Raises USD$350m; Apple Sued by French Advertisers
In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]
Magnite’s Demand Manager Mobile Brings Unified Auction Efficiency to Mobile App Publishers
Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among the first clients to integrate Demand Manager Mobile. Built on the fully open source Prebid SDK, Demand Manager [...]
Unruly Data Uncovers Singapore Consumers’ Attitudes Toward Connected TV (CTV) During COVID-19, Including Consumption Habits and Ad Preferences
Video advertising platform Unruly today released a study that investigates consumer attitudes and consumption habits in Singapore around connected TV (CTV) during the COVID-19 pandemic. CTV consumption is on the rise in Singapore, with previous research by Unruly showing that 43% of Singapore consumers are spending more [...]
Follow ExchangeWire