Latest Stories

• Sojern Reveals Latest European Travel Insights Amidst COVID-19

  5 years ago News

  

  With access to real-time traveller audiences and visibility into global travel demand, Sojern has released its latest findings on how the COVID crisis is effecting travel to, from, and around Europe. Based on data collected on the 29th June 2020 [...]

• Meet Magnite, the Largest Independent Omnichannel Sell-Side Platform in the World

  5 years ago News

  

  Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers [...]

• Indian Government Bans 'Threatening' Apps; SCMP Launches First-Party Data Solution

  5 years ago News

  

  In today's ExchangeWire news digest: India's Ministry of Information Technology has banned a number of external apps after deeming them a threat to the country's security; South China Morning Post announces the launch of its first-party data offering, SCMP Lighthouse; [...]

• White Bullet Urges Brands to Ensure Their Ads aren't Funding Organised Crime

  5 years ago News

  

  White Bullet Solutions, the digital marketing transparency experts today called on a high level investigation into digital Intellectual Property (IP) crime after Europol released the findings of its study into physical IP theft.   A report from the EU law enforcement agency [...]

• US DOJ Closes in on Google; Brands Halt Spending on Facebook Ads

  5 years ago News

  

  In today's ExchangeWire news digest: the US Department of Justice is reportedly making the final preparations to bring a lawsuit against Google; Facebook sees several big name brands depart for July as the argument over the site's stance towards inflammatory [...]

• Apple Announces Changes to IDFA; Brazil Blocks WhatsApp Pay

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: Apple announces changes to IDFA, making compliance to its AppTrackingTransparency framework compulsory; WhatsApp's new payment service encounters a hurdle after [...]

• Live Nation Entertainment's Stuart Austin on IDFA, Future Global Ad Spend, and Gaming Ads

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith is joined by Stuart Austin, director of data and audience at Live Nation Entertainment, and Ciaran O'Kane, CEO of ExchangeWire, to discuss the latest news in ad tech and [...]

• New Primis Features Give Publishers More Control Over Video Playlists

  5 years ago News

  

  Video Discovery company Primis has launched a series of updates to their playlist features, designed to give publishers greater control over which video content they display. These updates will allow publishers to play the video of their choosing that their users [...]

• Google Agrees to Pay for News Content; Tik Tok Launches Dedicated Marketing Agency

  5 years ago News

  

  In today's ExchangeWire news digest: Google has announced a new licensing arrangement, meaning that it will now pay some publishers for their news content; little over a week after opening an Australia office, Tik Tok sets up dedicated marketing agency [...]

• Unruly Finds Google Japan Ad Most Emotionally Engaging Coronavirus Campaign In The World

  5 years ago News

  

  Video marketplace Unruly has created a ranking of the most emotionally engaging coronavirus campaigns in the world.   The video ad tech company, part of Tremor International, measured the emotional response of viewers around the globe while watching ads created in response to the COVID-19 pandemic. Google Japan’s “Thank [...]