Latest Stories

• The MadTech Podcast Special: Consumer Control and Consent

  5 years ago Podcast

  

  In addition to our regular MadTech podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail.   Our latest MadTech Podcast Special explores consumer control and consent in a post-cookie, post-IDFA [...]

• Total Media Launches BritBox’s Spitting Image with Picnic Media's 'Swipe Right' Format

  5 years ago News

  

  Streaming service BritBox has worked with Total Media and Picnic Media to drive subscriptions via an entirely new mobile ad format called Swipe Right. Inspired by dating apps, the ‘Swipe Right’ format was used for Spitting Image’s revival earlier this [...]

• Ogury Launches Thumbnail Ad, the First Non-Fullscreen Format Built Specifically for Mobile

  5 years ago News

  Ogury, the global leader in choice-driven advertising announced today the release of Thumbnail Ad, the world’s first non-fullscreen format built specifically for mobile. Ogury is the first to market with Thumbnail Ad in-app. The discrete ad format appears in a precise [...]

• DoubleVerify Raises USD$350m; Apple Sued by French Advertisers

  5 years ago News

  

  In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]

• Magnite’s Demand Manager Mobile Brings Unified Auction Efficiency to Mobile App Publishers

  5 years ago News

  

  Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among the first clients to integrate Demand Manager Mobile. Built on the fully open source Prebid SDK, Demand Manager [...]

• Integral Ad Science Appoints Industry Veteran Tom Sharma as Chief Product Officer

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Tom Sharma will join the company as chief product officer, effective November 2, 2020. This critical new hire will accelerate IAS’s global product expansion, including plans [...]

• Unruly Data Uncovers Singapore Consumers’ Attitudes Toward Connected TV (CTV) During COVID-19, Including Consumption Habits and Ad Preferences

  5 years ago News

  

  Video advertising platform Unruly today released a study that investigates consumer attitudes and consumption habits in Singapore around connected TV (CTV) during the COVID-19 pandemic.   CTV consumption is on the rise in Singapore, with previous research by Unruly showing that 43% of Singapore consumers are spending more [...]

• Lotame Unveils Panorama ID, the First Global Cookieless Identity Solution for a Privacy-First Open Web

  5 years ago News

  

  Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the launch of Lotame Panorama ID, the first global, people-based identity solution for a cookieless open web. Powered by Lotame’s [...]

• Apple and Adobe in Alleged Privacy Workaround; Sonobi Secures Cohere Capital Investment

  5 years ago News

  

  In today’s ExchangeWire news digest: Apple and Adobe in privacy workaround; Sonobi secures Cohere Capital investment; and Omnicom revenue falls by 11.7%. Apple and Adobe in alleged privacy workaround Apple has enabled user-level tracking for Adobe, in direct violation of its WebKit [...]

• Adverity Named a Gartner Cool Vendor

  5 years ago News

  

  Adverity, a leading marketing data intelligence platform, is recognised in the 25 September 2020 report titled, “Cool Vendors in Marketing Data and Analytics” by analysts Lizzy Foo Kune and Ethan Budgar at Gartner. Part of the Cool Vendor series, which is designed [...]