Latest Stories

• Scaling Retail Media’s Walled Gardens  

  1 year ago News

  

  Marketers see limitless potential in the e-commerce version of stocking candy and chewing gum by the checkout aisle.   Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [...]

• IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024 

  1 year ago News

  

  News in brief: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024; US Ad Spend Continues to Climb IAB Tech Lab Releases Privacy Guidelines for Public Comment  In order to support the industry’s adoption [...]

• dentsu's Ganga Chirravuri on the Evolution of Programmatic

  1 year ago Podcast

  

  On this episode, ExchangeWire's Mat Boughton is joined by Ganga Chirravuri, president product and development, dentsu APAC, to discuss how the advertising industry is evolving, how the programmatic sphere developing and the key strategies brands should adopt to stay competitive. Tune [...]

• “The theft of publisher content is a real challenge”: Interview with Justine Roberts, Mumsnet

  1 year ago News

  

  We chat with Justine Roberts CBE, CEO and founder of Mumsnet, to discuss the responsibility of independent publishers, aligning mission and values with financial success, and being the first UK publisher to take legal action against OpenAI... How do you define [...]

• Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase 

  1 year ago News

  

  News in brief: Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase  Microsoft Accuses Google  In the latest of battles among big tech, Microsoft has accused Google of running ‘shadow campaigns’ [...]

• YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot 

  1 year ago News

  

  News in brief: YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot; Microsoft Expected to Report Slowest Quarterly Revenue Growth in a Year  YouTube Expands Shopping Affiliate Programme to India  Expanding the reach of its existing [...]

• Google Ordered to Pay Antitrust Damages to Equativ; Meta Moves into AI Podcasting Game

  1 year ago News

  

  News in brief: Google ordered to pay €26.5m in damages to Equativ over anti-competitive behaviour; Meta moves into the AI podcast game; Elon Musk's X set to miss political advertising revenue targets Google Fined for Anti-Competitive Practices in Online Advertising The Paris [...]

• The Modern Media Planner Buyer - From Old School to Future Resilient

  1 year ago News

  

  
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  In this op-ed, Vince Niou of Skeleton Key looks at the role of the modern media planner buyer, and how it has changed as the ad tech ecosystem has evolved Having spent the majority of my career on the agency side, [...]

• The Stack: Retail Media Making Waves

  1 year ago News

  

  A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack. Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io . Starting [...]

• ITV's Rhys McLachlan on News Corp vs Perplexity, Brand Safety and Netflix

  1 year ago Podcast

  

  On this week's MadTech Podcast, ITV's director of advanced advertising Rhys McLachlan joins John Still and Lindsay Rowntree to discuss News Corp's legal action against Perplexity, Bountiful Cow's challenge to overzealous brand safety measures, and Netflix's subscriber growth. News Corp sues [...]