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Global Marketing Executive Jamie Gutfreund Joins Anzu.io as Strategic Advisor
Leading in-game advertising platform Anzu.io has announced the appointment of Jamie Gutfreund as a strategic advisor. Gutfreund is an accomplished global marketing executive with experience in technology, gaming, consumer products and entertainment, including roles with Microsoft, Expedia, talent agency Creative Artists [...]
Study Finds Contextual Ads Are More Engaging & Memorable
GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, today released new neuroscientific research findings that explain why contextual targeting is an effective digital advertising tactic. The findings come from a study GumGum conducted in partnership [...]
Former Oracle Director Joins Silverbullet as SVP of Product
Leader in data-smart marketing services, Silverbullet, today announces the strategic appointment of digital marketing expert Marco Godina, as senior vice president of product. Godina joins Silverbullet from cloud services giant Oracle, where he was director of data cloud client services, EMEA, [...]
Twitter Warns of Financial Struggles; Viu Partners with Singaporean and Thai Broadcasters
In today’s edition of the ExchangeWire Daily Digest: Twitter warns of financial struggles; Viu partners with Singaporean and Thai broadcasters; and Ooh Media requests voluntary suspension. Twitter warns of financial struggles Twitter warned its financial performance would fall short this quarter as [...]
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