Latest Stories

• Yieldbird to Invest €1.5m (£1.2m) in ADXo Solution

  5 years ago News

  

  Yieldbird is set to invest over €1.5m (£1.2m) in developing and implementing its own innovative system for managing the programmatic inventory sales by digital publishers. As a part of the Agora S.A. group, Yieldbird, a company that supports web publishers in [...]

• ExchangeWire's Rachel Smith on Project Rearc, Premier League Steaming, and MWC

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by the returning Rachel Smith, to discuss the latest news in ad tech and martech. On this week's episode: - The IAB has unveiled Project Rearc, [...]

• New Board Appointment at GumGum Following Record 2019 Earnings and USD$22m Funding Round

  5 years ago News

  

  GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, announced today that leading global marketing executive Lisa Licht has joined its Board of Advisors. Licht’s addition comes as the company ramps up to launch several new [...]

• Lotame Appoints Comscore’s Amy Yeung as General Counsel & Chief Privacy Officer

  5 years ago News

  

  Lotame, a leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the appointment of Amy Yeung as the company’s new General Counsel and Chief Privacy [...]

• How to Prepare for a Life Without Cookies

  5 years ago News

  

  Ahead of ATS Stockholm 2020, Amit Kotecha (pictured below), marketing director at Permutive, has penned this exclusive article for ExchangeWire discussing how publishers, advertisers, and agencies, can prepare for a post-cookie landscape, and how transitioning to first-party data strategies can [...]

• Love is... Finding the Right Partnerships

  5 years ago News

  

  In this exclusive article for ExchangeWire, Seth Whitehead (pictured below), customer success manager, Impact, discusses the importance of partnerships between brands and affiliates, and how automation can be used to strengthen such relationships. We all know that we are stronger together [...]

• Top Publishers Rely on Video Ads for Mobile Monetisation

  5 years ago News

  

  How do publishers of the world’s top apps monetise and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results of the AdColony [...]

• Research Finds Companies Using Impact’s Partnership Cloud See Three Year ROI Of 314%

  5 years ago News

  

  Impact, a global leader in Partnership Automation, today released a commissioned global study conducted by Forrester Consulting that discovered organisations that deploy Impact’s Partnership Cloud™ experience a ROI of 314% with payback in under six months. Furthermore, the study, titled [...]

• Former PlayStation Chief Andrew House Joins Bidstack Advisory Board

  5 years ago News

  

  Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House, former President, CEO and Chairman of Sony Interactive Entertainment (SIE). House started his career with Sony in its Tokyo PR team [...]

• Tapad Partners with Gimbal

  5 years ago News

  

  Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad's global, privacy-safe digital cross-device solution, The Tapad Graph, to further enhance its footfall attribution solution, [...]