Latest Stories

• Tapad Partners with Gimbal

  5 years ago News

  

  Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad's global, privacy-safe digital cross-device solution, The Tapad Graph, to further enhance its footfall attribution solution, [...]

• How to Reinvent Digital Advertising After the Death of the Cookie

  5 years ago News

  

  Writing exclusively for ExchangeWire, Richard Foster (pictured below), CRO of InfoSum, discusses how the digital advertising ecosystem can rebuild after the tectonic shift in the viability of the third-party cookie. Proving that its privacy mission isn’t just talk, Google has taken [...]

• OnAudience.com Introduces Mobile App Data Stream

  5 years ago News

  

  OnAudience.com has introduced Mobile App Data Stream: it delivers detailed and high-quality information about mobile users in order to reach them with tailored programmatic campaigns. What is mobile app data stream? 90% of consumer's mobile time is spent using applications, according to [...]

• Trade House Media Integrates with The Media Trust to Protect Publishers

  5 years ago News

  

  Trade House Media, the leading managed ad solution provider announce that they have partnered with The Media Trust to ensure a clean supply chain and to protect the valued users of their publisher clients. Trade House Media provides ad management as [...]

• Criteo Announces Financial Results for Q4 2019 and FY19

  5 years ago News

  Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced financial results for the fourth quarter and fiscal year ended December 31, 2019. Q4 2019 - Revenue decreased 3% year-over-year, or 2% at [...]

• Identity in the Post-ITP Landscape: Q&A with Kelly Jacobson Collins, Unruly

  5 years ago News

  

  Ahead of the panel discussion on solving the identity challenge at ATS Stockholm 2020, Kelly Jacobson Collins (pictured below), global product compliance director at Unruly, discusses what opportunities have been opened up post-ITP, and how providers can collaborate with publishers [...]

• Placements.io Provides Programmatic and Direct Sales Alignment for Skyscanner

  5 years ago News

  

  Placements.io, a leader in revenue and billing management for media companies, today announced new technology that empowers publishers to combine sales, operations and reporting for both programmatic and direct advertising in a single stream. Leading travel company Skyscanner is an [...]

• Humble PIE: Time for Independent Ad Tech to Embrace Independent Values

  5 years ago News

  

  In this exclusive article written for ExchangeWire, Paul Evans (pictured below), B2B strategy and marketing consultant, discusses why the moment is right for the independent advertising ecosystem to embrace its own independence, champion relevance, and collectively re-imagine the future makeup [...]

• Broadsign Partners with AdMobilize; TVSquared Launches Always-On Attribution Platform

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Broadsign partners with AdMobilize; TVSquared launches always-on attribution platform; 64% increase in mobile adblocking; PubMatic releases video monetisation [...]

• M&C Saatchi Performance's Christian Gladwell on Sequoia Capital, Roku, and Byte

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Christian Gladwell, CEO of M&C Saatchi Performance, to discuss the latest news in ad tech and martech. On this week's episode: - Google backer Sequoia [...]