Latest Stories

• Silverbullet Group Supports Save The Children with Pro Bono Campaign

  5 years ago News

  

  Since the official announcement surrounding the coronavirus being confirmed as a pandemic by the World Health Organisation, the data-smart marketing experts Silverbullet Data Services Group support Save The Children during this moment of difficulty, to promote trusted information for those [...]

• GSG Acquires iGraal; ITV Cancels 2019 Dividend and Abandons Revenue Outlook

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GSG acquires iGraal; ITV cancels 2019 dividend and abandons revenue outlook; and Simpli.fi bolsters OTT and CTV offering.  GSG [...]

• Fox to Buy Tubi TV; S4 Capital Sees Strong Organic Growth

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Fox to buy Tubi TV; S4 Capital sees strong organic growth; AnyMind Group acquires POKKT Mobile Ads; PubMatic [...]

• Disney+ India Launch Postponed; eMarketer Lowers Global Ad Spend Forecast

  5 years ago News

  

  In today’s edition of the ExchangeWire Daily Digest: Disney+ India launch postponed; eMarketer lowers global ad spend forecast; and Netflix to reduce European video quality.  Disney+ India launch postponed  Disney said on Friday that it is postponing the launch of its eponymous [...]

• PubMatic's Emma Newman on Apple; Broadcasting; and Project REARC

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Emma Newman, CRO EMEA, PubMatic, to discuss the latest news in ad tech and martech. On this week's episode: - Apple have been fined by [...]

• bet365 Backs White Bullet for Renewed Ad Protection Partnership

  5 years ago News

  

  White Bullet Solutions, the digital marketing transparency experts, today announced the continued ad protection partnership with leading online gaming brand bet365. In the face of increased advertising criteria, bet365 has restated its commitment to online safety and compliance with the renewal [...]

• Disney Looks to Sell TrueX; S4 Capital Sees Strong Organic Growth in First Year

  5 years ago News

  

  In today’s edition of the ExchangeWire Daily Digest: Disney looks to sell TrueX; S4 Capital sees strong organic growth in first year; and The Trade Desk & TikTok join forces.  Disney looks to sell TrueX Walt Disney is looking to sell TrueX, [...]

• Brand Suitability: Demystifying Blocking and the “DV Clouds”

  5 years ago News

  

  In this article written exclusively for ExchangeWire, Matt McLaughlin (pictured below), COO of DoubleVerify, responds to concerns over the firm's use of "clouds" in the aim of maintaining brand safety and negating advertising fraud. At DoubleVerify, a key component of our [...]

• Dentsu Data Labs & Adverty Reveal Mobile Users Prefer Non-Intrusive In-Game Ads

  5 years ago News

  

  Display advertising placed in natural contexts within games are the favoured ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, a leading in-game ad platform for advertisers, agencies and developers. The recent [...]

• Channel Factory Launches Office in Munich to Drive Growth in DACH Region

  5 years ago News

  

  Channel Factory, the world leader in YouTube brand suitability and ad performance on YouTube, today announced that Paco Panconcelli will be joining the EMEA team as Managing Director, DACH. Panconcelli has been tasked with introducing YouTube brand suitability to the [...]