Latest Stories

• Opti Digital Welcomes Nadia Rabhi as Publisher Development Director for France-Benelux

  7 months ago News

  

  Opti Digital, a leading provider of innovative digital advertising monetisation solutions, is pleased to announce the appointment of Nadia Rabhi as its new publisher development director for the France and Benelux markets.  This strategic hire aligns with Opti Digital’s remarkable global [...]

• Google Ordered to Pay Antitrust Damages to Equativ; Meta Moves into AI Podcasting Game

  7 months ago News

  

  News in brief: Google ordered to pay €26.5m in damages to Equativ over anti-competitive behaviour; Meta moves into the AI podcast game; Elon Musk's X set to miss political advertising revenue targets Google Fined for Anti-Competitive Practices in Online Advertising The Paris [...]

• FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id

  7 months ago News

  

  FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers, including First-id. The move is part of a wider initiative to facilitate the integration of IDs from multiple providers, offering [...]

• The Modern Media Planner Buyer - From Old School to Future Resilient

  7 months ago News

  

  In this op-ed, Vince Niou of Skeleton Key looks at the role of the modern media planner buyer, and how it has changed as the ad tech ecosystem has evolved Having spent the majority of my career on the agency side, [...]

• The Stack: Retail Media Making Waves

  7 months ago News

  

  A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack. Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io . Starting [...]

• ITV's Rhys McLachlan on News Corp vs Perplexity, Brand Safety and Netflix

  7 months ago Podcast

  

  On this week's MadTech Podcast, ITV's director of advanced advertising Rhys McLachlan joins John Still and Lindsay Rowntree to discuss News Corp's legal action against Perplexity, Bountiful Cow's challenge to overzealous brand safety measures, and Netflix's subscriber growth. News Corp sues [...]

• DoubleVerify Extends Media Quality Measurement on LinkedIn

  7 months ago News

  

  DoubleVerify, the leading software platform for digital media measurement, today (October 24th, 2024) announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This release enables advertisers to ensure their video ads on LinkedIn [...]

• What does retail media need to do next?

  7 months ago News

  

  Retail media has been a hot topic for the last year. But what does it need to do to hit the next level? The industry gives their thoughts. Brands and retailers are leveraging retail media to reach consumers at critical buying [...]

• Nexx360 Helps Publishers Maximise Revenue in Complex Programmatic Video Advertising Environment

  7 months ago News

  

  Nexx360’s Programmatic Cloud for Video extends the benefits of the platform’s cloud-based programmatic advertising technology to video. Publishers can increase revenues, control ad auction dynamics, maximise ad delivery rates to increase page load speeds, and reduce their carbon footprint. The Nexx360 [...]

• MadTech Sketch: The Retail Media Stack

  7 months ago News

  

  Retail media continues to be the hottest category in ad tech right now. A new RMN (retail media network) is coming to market almost daily, driven by endemic advertising demand.  PayPal, for instance, announced its plans recently to launch an [...]