Latest Stories

• Performics’ Thiago Correa on Apple’s Revised DMA Compliance Plan, Amazon’s Social Commerce Deals and TikTok Solidifying Links to Gaming 

  1 year ago Podcast

  

  In this MadTech podcast episode, ExchangeWire CRO Anne-Marie Sheedy is joined by COO Lindsay Rowntree and Thiago Correa, H&M Lead at Performics, to explore the latest in media, marketing and tech.   They discuss Apple’s revised DMA compliance plan, Amazon’s latest social [...]

• The Stack: OOH Sector and BBC Break Records; AI Use Surges 

  1 year ago News

  

  This week on The Stack: OOH Sector and BBC Break Records; AI Use Surges; Today’s MadTech Daily Podcast episode  Records were broken in ad tech this week, starting with the BBC setting its new streaming record. Thanks to its coverage of [...]

• Pigs, Surgeons, Patients: Reasons for Optimism in Data-Driven Marketing

  1 year ago News

  

  In this contributed article, Jack Newman, partner - data and technology, Kinesso, outlines reasons for optimism for data-driven marketing in the wake of Google's stay of execution upon the third-party cookie. "A Pig, a surgeon and a patient walk into a [...]

• US Considers Google Breakup; Brand Safety Cited as Advertisers’ Top Worry; OOH Grows 17% YoY

  1 year ago News

  

  On today’s news digest: US Considers Google Breakup; Brand Safety Cited as Advertisers’ Top Worry; OOH Grows 17% YoY Following Judge Amit Mehta’s ruling that Google is a monopoly, Justice Department officials are in discussions regarding various possibilities to diminish the [...]

• OOH and Sport: the Perfect Match?

  1 year ago News

  

  Sporting events, whether local games or global spectacles like the Olympics and World Cup, attract diverse and engaged audiences. Fans flock to stadiums, sports bars, and public viewing areas, creating a wealth of opportunities for advertisers to reach a broad [...]

• Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record 

  1 year ago News

  

  On today’s news digest: Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record  Amazon is expanding into unchartered territory through its latest collaboration with Barclays with the launch of the Amazon Barclaycard. [...]

• Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push

  1 year ago News

  

  On today’s news digest: Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push Like several other startups in the AI space, Perplexity AI is seeing enormous growth. Both its usage and [...]

• GARM Gone; Amazon Partners with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple’s Revised DMA Compliance Plan 

  1 year ago News

  

  On today’s news digest: GARM Gone; Amazon Strikes E-Commerce Deals with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple’s Revised DMA Compliance Plan  Last week, X lashed out at the World Federation of Advertisers (WFA) and those associated [...]

• Signifly’s Jamie Vaughan on Google’s Search Monopoly, Amazon’s Sales Prediction Miss and Snapchat’s Ad Revenue Performance 

  1 year ago Podcast

  

  In this week’s MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Jamie Vaughan, Commercial Director at Signifly to discuss the latest in media, marketing and technology.  They examine what could happen next for Google following its recent [...]

• The Stack: Google Named a Monopoly; X Against Advertisers; TikTok Lite Terminated in EU

  1 year ago News

  

  This week on The Stack: Google Named a Monopoly; X Against Advertisers; TikTok Lite Terminated in EU; Today's MadTech Daily Podcast This week was shaped by more Google-related breaking news – the tech titan lost its recent antitrust case with [...]