Latest Stories

• BDG Taps Rubicon Project As Preferred Partner for Private Marketplace Deals

  5 years ago News

  

  Bustle Digital Group (BDG), the fastest growing media publisher reaching a young audience, announced this week that it has chosen Rubicon Project as its preferred partner in executing private marketplace deals (PMPs) with programmatic media buyers. Evan Pfeffer, Vice President, Programmatic [...]

• The 404bot, or No Bot at All?

  5 years ago News

  

  Following the recent news of the 404 bot scheme which purportedly generated fake browser data in order to harvest advertiser media spend, Dr. Augustine Fou, independent ad fraud researcher, writes exclusively for ExchangeWire on the potential limitations of fraud filtering [...]

• Silverbullet Acquires Leading Italian Independent Trade Desk, Videobeet Italia S.R.L.

  5 years ago News

  

  Silverbullet, the data-smart marketing services company, today announces the acquisition of independent trade desk Videobeet, in a move to provide a full service offering for marketers including data analytics and audience activation. By combining Silverbullet’s vast first-party data approach with Videobeet’s [...]

• Audio, DOOH, VR and Gaming: Education a Bigger Challenge than Infrastructure

  5 years ago News

  

  In this exclusive article written for ExchangeWire, the team at The Programmatic Advisory discusses the opportunity in emerging channels, namely audio, gaming, DOOH, and VR, and the factors which are currently hindering their widespread adoption. Programmatic has worked hard to shed [...]

• The Era of Digital Integrity: From Data-Driven to Choice-First Advertising

  5 years ago News

  

  Writing exclusively for ExchangeWire, Raphael Rodier (pictured below), chief revenue officer, international, at Ogury, discusses how the digital advertising ecosystem is set to fundamentally shift from a data-driven model to a choice-first environment. It doesn’t matter what anyone says, effective digital [...]

• IAS Threat Lab Calls for Industry To Update Ads.txt Files; 24sata and Njuskalo Selects Permutive

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAS Threat Lab calls for industry to update ads.txt files; 24sata and Njuskalo select Permutive; Sojern offers new [...]

• Essence's Ryan Storrar on TikTok, the 5th Cookie, and Challenger Brands

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ryan Storrar, SVP, head of media activation EMEA, Essence, to discuss the latest news in ad tech and martech. On this week's episode: - While [...]

• 24sata and Njuskalo Selects Permutive as its First Data Management Platform

  5 years ago News

  

  Permutive, the publisher-focused DMP, today announces it has been appointed by the largest media company in Croatia, 24sata and Njuskalo – part of the Styria Media Group – to increase its targetable inventory and drive personalised advertising. With Permutive’s DMP, [...]

• Gérald Sauvageon (Ex-Google Head of Broadcast/Entertainment) joins Smart AdServer

  5 years ago News

  

  Smart AdServer, an independent adtech platform, has appointed Gérald Sauvageon - previously head of broadcast/entertainment at Google - as senior VP sales video/addressable TV. This appointment comes at a time of accelerating growth for the French ad tech company, whose [...]

• The Hijacking of Privacy for Monopolisation

  5 years ago News

  

  Since DPAs, most notably the ICO, announced plans examining the mechanics behind ad tech, the industry has rightfully acted at pace to engage with the regulators in discussion on the future makeup of a privacy-focused digital advertising landscape. However, there [...]