Latest Stories

• Does Programmatic Advertising Have a Targeting Problem? An Investigation

  5 years ago News

  

  In this exclusive article written for ExchangeWire, Stephen Byrne (pictured below), regional VP at smartclip, discusses whether programmatic advertising currently has a targeting problem, despite it supposedly being the primary advantage to the channel. Successful digital video advertising is based on [...]

• Integral Ad Science Names Lisa Nadler as Chief Human Resources Officer

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today announced the appointment of Lisa Nadler as Chief Human Resources Officer. Nadler, who most recently served as Chief Human Resources Officer at Shutterstock, is a seasoned executive who [...]

• Crumbling Cookies will be Good for User Privacy. Next Task: Improving the Web Experience

  5 years ago News

  

  In this exclusive article written for ExchangeWire, Matthew Goldhill (pictured below), founder and CEO of Picnic Media, discusses how the recent moves to phase out the third party cookie will be a positive shift for consumer privacy, yet such moves [...]

• Publishers Let Randoms Stick Ads In Their Slots

  5 years ago News

  

  In his latest article penned for ExchangeWire, Independent Ad Fraud Researcher Dr. Augustine Fou (pictured below) discusses the risk publishers face by allowing third-party vendors to serve ads into slots on their sites. Would you let someone stick their germ-ridden, muddy [...]

• International Women's Day: The Long & Winding Road to Gender Diversity

  5 years ago News

  

  With International Women's Day on 8 March, ExchangeWire asked leading women in the industry if they feel we are any closer to gender diversity, the positive initiatives taking place, and what work still needs to be done. Twenty five brilliant [...]

• Silverbullet Acquires Videobeet Italia S.R.L.; Azerion Acquires Collective Media Europe

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Silverbullet acquires Videobeet Italia S.R.L.; Azerion acquires leading digital ad experts Collective Media Europe; BDG selects Rubicon Project [...]

• The Stylist Group's David Hayter on the FTC, Ad Tech 2.0, and E-Commerce

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Rachel Smith are joined by David Hayter, head of digital, The Stylist Group, to discuss the latest news in ad tech and martech. On this week's episode: - In the [...]

• FreeWheel Releases 'The Delicate Art of Balancing Ad Load'

  5 years ago News

  

  The FreeWheel Council for Premium Video Europe (FWCE) has today released its latest study, The Delicate Art of Balancing Ad Load, which aims to provide an overview of current ad load across European premium programmers and help to better craft [...]

• Creativity, Data and the Future of Agencies

  5 years ago News

  

  Writing exclusively for ExchangeWire, Jon Goulding (pictured below), CEO at Atomic, discusses the future of creative agencies, the role of data in long-term success, and the coordination of strategic and creative teams. There are lots of people out there saying there [...]

• Fundamental Shifts in Programmatic: Q&A with Luke Fenney, Index Exchange

  5 years ago News

  

  In this exclusive interview, Luke Fenney (pictured below), vice president, publisher sales, international, Index Exchange, speaks with ExchangeWire on the future of the programmatic industry, and what the various underlying fluctuations affecting the sector mean for all players involved. Which channels [...]