Latest Stories

• PubMatic Releases Independent Omnichannel Wrapper Solution; DoubleVerify Partners with Snapchat

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic releases industry-first independent omnichannel wrapper solution; DoubleVerify partners with Snapchat to authenticate media quality; AdPushup releases new [...]

• PubMatic Releases Industry-First Independent Omnichannel Wrapper Solution

  6 years ago News

  

  Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. Building upon OpenWrap’s success on desktop, mobile and in-app, publishers can now programmatically monetise inventory [...]

• AdPushup Releases New Publisher Dashboard with Redesigned UI, Better Reporting, and More

  6 years ago News

  

  AdPushup, the full-stack revenue optimisation platform, has released AdPushup 2.0, following almost a year of extensive engineering. The latest iteration has decoupled features from the original layout editor engine following a modular architecture. In addition, multiple changes and improvements have [...]

• DoubleVerify Partners with Snapchat to Authenticate Media Quality

  6 years ago News

  

  DoubleVerify ("DV"), a leading independent platform for digital media measurement software and analytics, today announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT). Now, brands can authenticate the quality of Snapchat [...]

• Permutive & News UK on Anti-Trust, IDs, and the ICO

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, recorded live at DMEXCO 2019, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Joe Root, co-founder and CEO of Permutive, and Oliver Williams, commercial director at News UK, to discuss the [...]

• Embracing In-App Advertising: Q&A with Matt Barash, AdColony

  6 years ago News

  

  In the final part of this exclusive two-part series with AdColony, ExchangeWire speaks to Matt Barash (pictured below), head of strategy and business development, to discuss why brand marketers should embrace in-app advertising, and how it differs from other environments. Given [...]

• Supply-Chain Management Grows the Programmatic Market for Everyone

  6 years ago News

  

  Writing exclusively for ExchangeWire ahead of ATS London 2019, Ashley MacKenzie (pictured below), CEO and founder, Fenestra, discusses the current drawbacks associated with the programmatic supply chain, and how proper management and disclosure of these processes can grow the market [...]

• UK Viewability Reaches Over 70% for the First Time; ADmantX Boosts its Brand Care Offering

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK viewability reaches over 70% for the first time; ADmantX boosts its brand care offering; 1plusX expands into [...]

• Rowena Spencer on the FTC, YouTube and Firefox

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Mat Broughton are joined by Rowena Spencer, media & marketing specialist, to discuss the latest news in ad tech and martech. On this week's episode: - The Federal Trade Commission [...]

• ADmantX Boosts its Brand Care Offering

  6 years ago News

  

  ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces it has launched new brand safety categories for different vertical sectors to reinforce its Brand Care offering. Powered by its Natural Language Processing (NLP) technology, [...]