Latest Stories

• Heineken's Ron Amram on Apple News, Gin Lane & Pinterest

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Ron Amram, global media lead, The Heineken Company, to discuss the latest news in ad tech and martech. On this week's episode: - Apple News [...]

• ZEE5 Partners with Minute.ly; Alibaba & WPP Among Leading Companies in GlobalData Internet Advertising Theme

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: ZEE5 partners with leading AI Video enhancement startup Minute.ly to boost watching experience for tens of millions [...]

• The Ozone Project Selects ADmantX to Power the Contextual Classification of its Content

  6 years ago News

  

  ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces a partnership with The Ozone Project, following a competitive pitch. The data provider will utilise its advanced contextual classification capabilities to help the publisher-owned advertising [...]

• Silver Screen, Silver Lining: What the Wider Ad Industry Can Learn From the Cinema Experience

  6 years ago News

  

  Serving effective ads which simultaneously enhance viewer experience is a perennial goal of the advertising industry, however in tough times it is often the bottom line that receives all the focus, shuffling consumers down the pecking order. This in turn [...]

• Broadsign Partners with Place Exchange

  6 years ago News

  

  Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, a true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing [...]

• DoubleVerify Taps Industry Veteran Tanzil Bukhari to Lead Revenue Growth Across Europe

  6 years ago News

  

  DoubleVerify ("DV"), a leading independent provider of digital media measurement software and analytics, today announced the appointment of Tanzil Bukhari as Managing Director, EMEA. Bukhari is charged with leading DV’s expansion efforts across Europe with an added focus on Russia [...]

• Opportunities for Emerging Brands in Paid Search: Q&A with Mainline Menswear

  6 years ago News

  

  Search advertising continues to account for a significant proportion of overall ad spend, with £6.7bn being spent in these channels last year according to AA/WARC figures. In such a developed market, opportunities for smaller brands can be harder to come [...]

• Bidstack Announces Acquisition of Ad Fraud Prevention Company Pubguard

  6 years ago News

  

  Bidstack Group (LSE:BIDS), the in-game advertising group, has announced the acquisition of ad fraud prevention platform Pubguard. The move is designed to protect all of Bidstack’s gaming inventory by removing fraudulent ads and will help guarantee advertisers a brand safe [...]

• Mobile Ad Fraud Cost USD$2.3bn (£1.89bn) in H1 2019; Sizmek Finalises Peer39 Sale

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Mobile ad fraud cost marketers over USD$2.3bn (£1.89bn) in H1 2019; 79% of UK marketers acknowledge cross-channel video [...]

• The Financial Times' Jess Barrett on Apple, Amazon and Facebook

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane & Lindsay Rowntree are joined by Jess Barrett, global head of programmatic, The Financial Times, to discuss the latest news in ad tech and martech. On this week's episode: - Apple's [...]