Latest Stories

• The Fight Against Ad Blocking: Why Blocking the Blockers Is Not Enough

  6 years ago News

  

  Last week it emerged that Google is pushing ahead with plans, made public earlier in the year, to limit the functionality of ad block extensions on the Chrome browser, announced as part the new ‘Manifest V3’ design specification. Despite widespread consternation [...]

• Xandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest - a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook [...]

• Digital Video & Connected TV: Q&A with Chris Bennett, Pixability

  6 years ago News

  

  There is no doubt that the television landscape is changing and as connected TV continues to grow, more brands are looking at the potential of video subscription services. So how can advertisers ensure they stay relevant in this evolving industry? [...]

• Stack Makes Its Ad Exchange, BidMachine, Available as Open-Source; Firefox Makes Enhanced Tracking Protection Available By Default

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Stack makes its ad exchange, BidMachine, available as open-source; Firefox makes Enhanced Tracking Protection available by default; FreeWheel’s [...]

• Amazon Bid for Sizmek Countered by Ycor: No Longer The Rise of the Triopoly?

  6 years ago News

  

  Update: Weborama parent, Ycor, announced a counter bid for Sizmek today (7 June, 2019) - exclusive comment from Weborama CEO, Alain Lévy below. On Friday 31st May, Amazon announced that the company has officially signed an agreement to purchase Sizmek’s ad [...]

• Forward's Alessandra Di Lorenzo Discusses Amazon Buying Sizmek, Google Limiting Ad Blocking & Bayer In-Housing Programmatic

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by Alessandra Di Lorenzo, CEO, Forward, to discuss the latest madtech news and trends. On this week's episode: - This week Amazon acquired Sizmek's ad server [...]

• Apple WWDC 2019: Privacy Initiatives and the iTunes Sunset

  6 years ago News

  

  Like many big tech developer conferences, Apple’s WWDC regularly presents opportunities, and curveballs, for advertisers and publishers alike, with this year’s iteration proving no exception. The firm announced that, finally, iTunes is being shut down, with three new platforms rising [...]

• Teads to Create Ad Campaigns in Real-Time at Cannes

  6 years ago News

  

  Teads, The Global Media Platform, has announced that Teads Studio will be hosting one hour immersive workshops at Cannes (17th – 21st June), where it will be responding to briefs in real-time to deliver mobile assets. "L’Ateliers" are one-hour sessions in [...]

• Stack (by Appodeal) Makes Its Ad Exchange, BidMachine, Available as Open-Source

  6 years ago News

  

  Stack, a global SaaS ad tech company by the team behind Appodeal, is making its programmatic ad exchange, BidMachine, available as open-source. Powered by in-app header bidding, BidMachine now enables mobile app publishers to connect directly with ad demand sources [...]

• MCOT Selects Triton Digital for Monetisation of Digital Audio and Podcast Content; OpenX Increases Expansion into APAC

  6 years ago News

  

  In this relaunched weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: MCOT selects Triton Digital for management and monetisation of its digital audio and podcast content; OpenX [...]