Latest Stories

• Retail Media: What are the Biggest Opportunities Right Now? 

  1 month ago News

  

  We asked industry experts how retail media is evolving, and how the ad industry can take advantage of new opportunities in the space.  Retail media has been on a rapid rise: for quite some time now, the industry has been talking [...]

• How to Overcome Fragmentation in European Market Expansion 

  1 month ago News

  

  Ad tech companies often face a number of challenges when expanding into European markets. In collaboration with digitalAudience, we examine how they can expand successfully in a new territory...

• Digest: FTC Targets Google & Amazon Over Search Ads; Penske Media Hits Google With AI Suit

  1 month ago News

  

  In today’s Digest, we discuss the FTC targeting Google and Amazon over search ads, Penske Media hitting Google with an AI suit, and a court denying Google’s request to halt Epic Play Store changes.

• Digest: Paramount-Skydance Plans Warner Bros. Discovery Bid; FTC Investigates AI Chatbots, France Eyes TikTok Inquiry; Microsoft Endorses OpenAI’s For-Profit Move

  1 month ago News

  

  In today’s Digest, we discuss Paramount-Skydance planning a bid for Warner Bros. Discovery, the FTC investigating AI chatbots and France eyeing a TikTok inquiry. We also cover Microsoft endorsing OpenAI’s for-profit move.

• Agentic AI: Is it Ready to Run the Show?

  1 month ago News

  

  Agentic AI is the new buzzword. The ad industry is embracing the technology, which goes a step further than generative AI, able to autonomously handle complex decision-making. But is it actually ready to run the show? The year of agentic [...]

• ExchangeWire on Google’s EU Fine and PubMatic Lawsuit plus ATS London 2025 Highlights

  1 month ago Podcast

  

  In this team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by COO Lindsay Rowntree, head of content John Still, and research lead Mat Broughton.  They discuss the latest news surrounding Google, including its €2.95bn (£2.55bn) fine [...]

• The Stack: Battles in Big Tech

  1 month ago News

  

  This week’s stories spotlight a week of fierce competition from regulators, challenging Big Tech on safety, to media giants battling  AI companies in  court. In today’s MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK [...]

• Digest: Minute Media Buys VideoVerse; Europe Mulls Under-16 Social Media Ban as Meta Faces Claims of Burying Child Safety Research; Meta & TikTok Win Challenge to EU Tech Fees

  1 month ago News

  

  In today’s Digest, we discuss Minute Media buying VideoVerse, Europe mulling an under-16 social media ban as Meta faces claims of burying child safety research, and Meta and TikTok winning a challenge to EU tech fees.

• Brand Safety: When Ad Dollars Fear Headlines, Not Harm

  1 month ago News

  

  In this column for ExchangeWire, Shirley Marschall grapples with the brand safety quandary, and how AI technology could be leading the industry down the path of weaponised addiction. We need to talk about brand safety. No, we actually need to rethink [...]

• Digest: PubMatic Sues Google over Monopoly; Magnite Acquires streamr.ai; YouTube Breaks Live-Stream Record with NFL Game 

  1 month ago News

  

  In today’s Digest, we cover PubMatic suing Google over its advertising monopoly, Magnite acquiring streamr.ai, and YouTube breaking its live-stream record with an NFL game.