Latest Stories

• How Should Advertisers Navigate the New Era of Conversational AI? 

  1 month ago News

  

  We examine the introduction of advertising to ChatGPT and what it could mean for advertisers, consumers, and the wider AI ecosystem...

• Digest: UK Pressures Google on AI Overview Opt-Out for Publishers; Google Axes YouTube vs TV Viewing Comparison; VOD to Power UK Ad Growth

  1 month ago News

  

  In today’s Digest, we cover the UK pressuring Google over AI Overview opt-outs for websites, Google axing YouTube vs TV viewing comparisons, and UK advertising hitting £12.5bn in Q3, up 11.4%.

• Ad Fraud, an Elephant’s Grudge, and a Milchmädchenrechnung

  1 month ago News

  

  Ad fraud: a problem that advertisers constantly, conveniently forget about. Why is nothing changing? Our columnist Shirley Marschall takes a look…

• Digest: Meta to Test Premium Subscriptions Across Platforms; Google Agrees to $68m Privacy Settlement; YouTubers Sue Snap

  1 month ago News

  

  In today’s Digest, we cover Meta testing premium subscriptions across Instagram, Facebook, and WhatsApp as well as Google agreeing to a USD$68m settlement over voice assistant privacy claims, while it receives guidance from the EU about how to help search [...]

• Ads and LLMs: Gearing Up for a New Era of Advertising

  1 month ago News

  

  We’re entering a new era of advertising. How will ads on LLMs change the game for advertisers, what does it mean for consumers, and how is OpenAI’s competition against Google shaping up?    We recently saw a huge announcement we’d all been [...]

• Digest: ICE Seeks Ad Tech Tools for Investigations; Threads Rolls Out Global Ads; WPP Retires Hogarth and Launches New Global Entity 

  1 month ago News

  

  In today’s Digest, we cover ICE seeking ad tech and big data tools for investigations. We also look at major Meta news, including Threads rolling out global ads and Meta banning teens from AI bots amid a youth addiction trial, [...]

• Digest: TikTok Splits US App From Global Business; YouTube CTV Ads Enable Shopping; Netflix Doubles Ad Revenue

  1 month ago News

  

  In today’s Digest, we look at TikTok splitting its US app from its global business, YouTube CTV ads enabling shopping, and Netflix doubling ad revenue while eyeing growth in 2026.

• ExchangeWire on the BBC's YouTube Partnership, Amazon & Temu E-Commerce, and Google’s Legal Battles

  1 month ago Podcast

  

  In this MadTech Podcast episode, ExchangeWire discuss the BBC's partnership with YouTube, e-commerce on Amazon and Temu, and Google’s legal battles.

• The Stack: Major Shifts in AI

  1 month ago News

  

  This week, Platforms rolled out new monetisation models, media groups embraced Big Tech partnerships, and policymakers pushed for tighter controls.

• "ID-free supply is not a consolation prize; it is closer to content that signals live intent": Q&A with Matthew Beck, Nano Interactive

  1 month ago News

  

  We spoke to Matthew Beck of Nano Interactive, about DSP- vs SSP-centric activation, and how agentic AI could reshape programmatic pipes...