Latest Stories

• Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google’s Search Partner Network (SPN)

  2 weeks ago News

  

  Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This new offering enables advertisers to pre-screen and exclude domains across Google’s [...]

• The Wires 2025: Third Wave of Judges Revealed 

  2 weeks ago News

  

  As ExchangeWire’s ninth The Wires Awards edges closer, we reveal the third wave of judges who will be assessing this year’s entries… As the year progresses and entries begin to roll in, we feel excitement building for The Wires 2025. For [...]

• Digest: LinkedIn introduces New Video Ad Options; US Bill Targets Apple’s App Store Control; EU Takes Action Against Member States 

  2 weeks ago News

  

  In today’s Digest, we cover LinkedIn’s launch of new video ad options, a US bill challenging Apple’s app store dominance, and the EU’s legal action against member states over failure to comply with the Digital Services Act. LinkedIn introduces New Video [...]

• DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

  2 weeks ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 7th, 2025) released its latest report, DV Global Insights: Trends in the Modern Streaming Landscape, offering an in-depth look at the state of streaming TV advertising [...]

• Perion Announces Preliminary First Quarter 2025 Results

  2 weeks ago News

  

  Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced today (May 7th, 2025) preliminary financial results for the first quarter ended March 31, 2025. Perion expects to report revenue of approximately USD$88m (£65.9m), adjusted [...]

• StackAdapt Launches Biggest Product Update to Date

  2 weeks ago News

  

  StackAdapt, the leading technology company in advertising and marketing, today (May 7th, 2025) announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between ad tech and martech—increasing efficiency, streamlining workflows, [...]

• Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

  2 weeks ago News

  

  Fabio José Arnau Gallardo, VP of Performance at Seedtag, looks at how AI-powered intention models are reshaping advertising, exploring their real-world impact across industries, and the future of advertising in a privacy-first world. Contextual targeting has transformed remarkably over the [...]

• LoopMe & Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

  2 weeks ago News

  

  LoopMe, the global leader in brand performance, is proud to announce the expansion of its partnership with Reveal Mobile, establishing Reveal as LoopMe’s dedicated partner for global out-of-home (OOH) brand lift measurement. This partnership leverages Reveal Mobile’s deep category expertise and [...]

• Digest: Google Broadens Content and Advertising Arsenal; TikTok Faces Regulatory Heat While Eyeing US Ban Reprieve

  2 weeks ago News

  

  In today’s Digest, we discuss Google broadening its content and advertising arsenal, TikTok facing regulatory heat while eyeing political reprieve, and Spotify adding podcast inventory to its ad exchange. Google Broadens Content and Advertising Arsenal Google is making moves across both content [...]

• ATS Singapore 2025: What to Expect 

  2 weeks ago News

  

  ExchangeWire's ATS Singapore returns this July for its 14th anniversary in the APAC region.  ATS Singapore 2025 will bring together the very best of the APAC ad tech scene. This year will mark the event’s 14th anniversary in the region, [...]