Latest Stories

• Marketing Budgets Bounce Back: IPA Bellwether Q2 2025

  1 month ago News

  

  UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry leaders make of the latest findings.  Marketing budgets expanded at the strongest pace in a year during the second [...]

• Digest: AI Summaries on Google Discover Raise Publisher Concerns; Omnicom Profitability Declines

  1 month ago News

  

  In today’s Digest, we cover AI summaries on Google Discover raising publisher concerns, Omnicom topping estimates on APAC strength, and GenAI adoption in video ads soaring. 

• Mind the Funnel: When Advertisers Are the Conversion

  1 month ago News

  

  In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack.

• Digest: Ocado & Publishers Team Up on Clean Room Data Targeting; Reddit & EU Step Up Age Checks in Online Safety Push

  1 month ago News

  

  In today’s Digest, we discuss how Ocado and publishers have teamed up on clean room data targeting, Reddit and the EU are stepping up age checks in an online safety push, and how TikTok’s Indonesia shakeup could signal challenges ahead [...]

• Digest: TripleLift Lays Off Staff Amid Cuts; xAI Seeks USD$200bn Valuation in Next Fundraise

  1 month ago News

  

  In today’s Digest, we cover TripleLift laying off staff amid cuts, xAI seeking a $200bn valuation in its next fundraise, and Hearst taking over the Dallas Morning News after 140 years.

• Social: So what if it’s just media?

  1 month ago News

  

  In part 2 of this series, Dan Gee of Media Futures Market follows his assertion that social is just media now, by asking ‘So What?’

• Digest: ITV & Disney Ink New Content-Sharing Deal; Meta Faces GDPR Violation Ruling in Germany

  1 month ago News

  

  In today’s Digest, we cover ITV and Disney’s new content-sharing deal, Meta’s GDPR violation ruling in Germany, and the EU’s progress on its AI code of practice.

• Ella Britton of Mediaplus UK on Channel 4's AI Ad, BBC's US Approach and NHS's Less Healthy Foods Rules

  2 months ago Podcast

  

  On this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK. Tune in as they discuss Channel 4's AI ad innovation, BBC's potential move to charge [...]

• The Stack: Shifting Priorities and Mounting Pressures

  2 months ago News

  

  This week, trust takes centre stage in business strategy, while marketers, tech giants, and newsrooms navigate growing pressures around regulation and AI. In today’s Madtech Daily, we discuss WPP appointing Cindy Rose as CEO, OpenAI entering browser market to challenge [...]

• 'Agility and Impact': the Biggest Current Opportunities in Audio

  2 months ago News

  

  From podcasts to music streaming services and smart speakers, audio content is experiencing a resurgence - bringing with it new opportunities for brands to connect with audiences in a more personal and immersive way... Aceex AceeX is an ad tech platform that [...]