Latest Stories

• POLITICO Partners with GeoEdge to Drive Efficiency in Reader-Centric Ad Operations

  6 months ago News

  

  GeoEdge, the leader in ad quality and security, has partnered with POLITICO, a global news and information service, to streamline the delivery of reader-centric advertising. The partnership supports POLITICO’s commitment to high standards in ad integrity, fostering a reliable environment [...]

• Programmatic Trends & Predictions for 2025: Industry Experts Share What’s Next

  6 months ago News

  

  Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. As programmatic advertising evolves at lightning speed, staying ahead demands a deep understanding of emerging trends, [...]

• Starting the New Year with a CTV Game-Changer: DPG Media x Brand Metrics

  6 months ago News

  

  DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to measure the brand lift [...]

• Opti Digital Strengthens its Position as a Key Programmatic Partner for Webedia Spain

  6 months ago News

  

  Opti Digital, a premium advertising monetisation platform, announces its partnership with Webedia Spain, a leader in digital entertainment. Webedia has selected Opti Digital as a strategic partner to optimise its programmatic advertising revenues with an ad format that reduces ad [...]

• South Australia Bans Junk Food Ads on Public Transport; WWE Raw Hits Netflix; Amazon Plans Expansion into UK Broadband 

  6 months ago News

  

  News in brief: South Australia Bans Junk Food Ads on Public Transport; WWE Raw Hits Netflix; Amazon Plans Expansion into UK Broadband  South Australia Bans Junk Food Ads on Public Transport The government of South Australia has introduced a ban prohibiting junk [...]

• EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH

  6 months ago News

  

  EX.CO, the machine-learning video platform trusted by the world’s leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video. This multichannel programmatic solution now empowers connected TV (CTV) and [...]

• Japan to Issue Antitrust Order Vs Google; UK Streaming Ads Market Passes £1bn

  6 months ago News

  

  News in brief: Japan to issue antitrust order versus Google; UK streaming ads market passes £1bn; and Reuters and Gannett to launch bundled subscription. Japan to issue antitrust order versus Google The Japan Fair Trade Commission (JFTC) is set to issue Google [...]

• 2025 Predictions: Policy & Regulation

  6 months ago News

  

  As with all industries, government regulation across the globe is set to have a critical impact on the advertising industry throughout 2025. From updates to privacy legislation, affecting targeting and the use of consumer data, through to new laws governing [...]

• US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples 

  7 months ago News

  

  News in brief: US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples; Sony to Become Largest Shareholder of Kadokawa US Senators Urge Biden to Extend TikTok Ban Date The US Supreme Court has agreed to hear TikTok’s last legal [...]

• The Big ExchangeWire 2024 Review and 2025 Preview Podcast

  7 months ago Podcast

  

  On the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Wrapping up the year, the team review 2024, discussing some of the highlights and moments [...]