Latest Stories

• Intel's Rohan Kamra Discusses Verishop, Apple's Need for Innovation and Google's Private Join and Compute

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Rohan Kamra, regional marketing manager, Asia Pacific & Japan, Intel, to discuss the latest news in ad tech and martech. On this week's episode: - [...]

• Taptica International Rebrand Reflects Video Advertising Leadership

  6 years ago News

  

  Tremor International Ltd (AIM: TRMR), a global leader in advertising technologies, today announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US. [...]

• The Promise of Programmatic: Q&A with Steve Wing, Rubicon Project

  6 years ago News

  

  In this Q&A, Steve Wing (pictured below), managing director, UK, Ireland and Nordics at Rubicon Project, industry veteran, and runner up for Ad Tech Personality of the Year 2018, speaks with ExchangeWire about his role, his hopes for the industry, [...]

• Bidstack Reveals Results of Independent Study by Lumen Research

  6 years ago News

  

  Bidstack Group (LSE:BIDS), the native in-game advertising group, has announced the results of an independent study which used eye tracking technology to measure and predict visual engagement with advertisements across several of its gaming titles. The study was carried out by [...]

• Cannes Review 2019: Diversity & Creativity in the Flurry Français

  6 years ago News

  

  Cannes Lions 2019 has come to a close, bringing an end to this year’s menagerie of yacht-hopping, deal-making, and bread-breaking. Whether you are back in the office, having swapped rosé for Arabica, or enjoying insight from ATS Singapore, here’s a [...]

• MediaMath Partners With Rubicon Project and Havas; Triton Digital Integrates Centro’s Basis Platform

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMath partners with Rubicon Project and Havas to re-imagine the supply chain; Triton Digital integrates Centro’s basis platform [...]

• PHD Media's Chris Stephenson On The Global Alliance for Responsible Media, Uber's Ad Fraud Lawsuit & Facebook's Cryptocurrency

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Chris Stephenson, regional head of strategy and planning at PHD Media, to discuss the latest news in ad tech and martech. On this week's [...]

• Browser Privacy & Advertising: Q&A with Jascha Kaykas-Wolff, Mozilla

  6 years ago News

  

  Browser-level privacy protections have hit the headlines in the last two months, with each of the major internet browsers imposing some level of restriction on the use of third-party cookies. ExchangeWire speaks to Jascha Kaykas-Wolff (pictured below), chief marketing officer [...]

• A Sleeping Giant No More: Five Reasons Why Marketers Should Look To China For Future Success

  6 years ago News

  

  When it comes to the advertising industry, China has long been thought of as a 'sleeping giant'. A huge potential market which has not yet been fully capitalised upon, due to reasons such as regulatory scrutiny and dominance of local [...]

• Triton Digital Announces Acquisition of Omny Studio; MediaMath Launches Contextual Ad Targeting Solution for Programmatic Video

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Triton Digital announces acquisition of podcast powerhouse Omny Studio; MediaMath launches industry’s first contextual ad targeting solution [...]