Latest Stories

• Managing Publisher Challenges: Q&A with Rhys Denny, RedBud

  6 years ago News

  

  The current digital ecosystem can be a harsh place for publishers with squeezed margins, tectonic shifts in government regulation, and untrustworthy vendors, among other challenges. However, with preparation, appropriate organisation, and optimisation, there are still plenty of opportunities to be [...]

• GeoEdge Researchers Uncover Hacker Abuse of WebRTC Protocols to Distribute Malvertising

  6 years ago News

  

  The real challenge: WebRTC (Web Real-Time Communications) is a serverless communications protocol, and WebRTC malvertising is only detectable via behavioural analysis. Blacklisting – the most frequently used method to block malicious ads – won’t enable uncovering or blocking WebRTC-based malvertising. Programmatic [...]

• Blockchain in Digital Marketing: Q&A with Jack Smith, GroupM

  6 years ago News

  

  Since the astonishing rise of cryptocurrency Bitcoin over the past decade, ‘blockchain’ has become a huge buzzword in several tech industries, ranging from security to healthcare. However, despite distributed ledger technology (DLT) being billed by some as the future of [...]

• Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media for inRead Advertising Technology

  6 years ago News

  

  Teads, the global media platform, announced on Thursday (11 April) an exclusive UK and EEA partnership with Guardian News & Media (GNM) to deliver inRead advertising technology. Teads’ global media platform will enable GNM to scale its online inRead inventory, whilst [...]

• Austrian News Site Die Presse Registers 100x Increase in Pre-roll Video

  6 years ago News

  

  styria digital one (sd one), Austria’s leading digital online marketing association, today revealed that the Austrian news site Die Presse, which is part of sd one’s portfolio, has increased its pre-roll instream video inventory across its site from 300,000 advertising [...]

• Copyright Law & Global Data Policies: Q&A with Finn Raben, ESOMAR

  6 years ago News

  

  2019, thus far, has been a tumultuous year within the European advertising ecosystem with wide-reaching copyright directives and the looming, yet turgid, prospect of Brexit. There are also uncertain times ahead within global data policy, with the upcoming EU ePrivacy [...]

• lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt

  6 years ago News

  

  lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt; Lotame Unveils Unstacked Approach to Data Solutions for Publishers, Marketers & Agencies; Jivox Launches Program to Help Migrate Brands Using Ad Servers [...]

• The Trade Desk's Anna Forbes Discusses IBM Offloading Martech, Lastminute.com Launching Consultancy & Sizmek

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by Anna Forbes, UK General Manager, The Trade Desk, to discuss the latest madtech news and trends. In this week's episode: - IBM selling their marketing [...]

• Ad Tech: Keep Calm & Carry On

  6 years ago News

  

  Sizmek's downfall seems to have triggered panic in ad-tech circles. We all love a bit of drama – but we truly have reached new heights of hyperbole when we get comparisons between the fall of a mid-sized ad-tech firm and [...]

• Fraternité Is the Main Message of ATS Paris 2019

  6 years ago News

  

  On Wednesday 3 April, ExchangeWire presented ATS Paris 2019 in front of some of the finest minds within the French digital advertising industry. Whilst the range of vendors, agencies, and publishers was highly diverse, a few core themes began to [...]