Latest Stories

• Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding 

  1 year ago News

  

  On today’s news digest: Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding  Ad tech acquisitions continue in full swing, with Reddit swiping up Memorable AI to help it improve its ad performance. Launched in 2021, [...]

• Ryan Pestano on SearchGPT, YouTube’s Q2 Ad Revenue and Oracle’s Privacy Settlement 

  1 year ago Podcast

  

  In this MadTech Podcast episode, ExchangeWire research lead Mat Broughton is joined by COO Lindsay Rowntree and Ryan Pestano, free agent chief product officer, to discuss the latest in the world of ad tech.  They discuss OpenAI’s new SearchGPT product, YouTube’s [...]

• The Stack: Latest Ad Tech Deals and Acquisitions

  1 year ago News

  

  This week on The Stack: Latest Ad Tech Deals and Acquisitions; Today’s MadTech Daily  Deals and acquisitions made a big splash in our digest news this week, starting with the National Basketball Association (NBA) in the US. Establishing its media rights [...]

• “Adherence to consumer privacy demands is non-negotiable.”: Jamie Toward of Teads on Privacy, Targeting, and Cookies

  1 year ago News

  

  Jamie Toward, head of data UK & Netherlands at Teads, joins us to discuss the cookie continuation, the current data landscape, and why cookieless should be full-steam ahead regardless. Given the evolving data landscape, how can advertisers adapt strategies to maintain [...]

• NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com €413M Antitrust Fine  

  1 year ago News

  

  On today’s news digest: NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com €413M Antitrust Fine   Comcast-backed NBCUniversal, which has had US rights to the Olympics for over thirty years, is set to surpass its hefty ad [...]

• Redefining Marketing Measurement with Incrementality

  1 year ago News

  

  
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  In this op-ed, Tingyan Han of Skeleton Key lays out the power of incrementality, and why last-click marketers need to evolve their approaches to thrive. North star KPIs deserve north star measurement DAU, revenue, margins - These are the goals around which [...]

• The Wires 2024: From Groundbreaking Strategies to Cutting-Edge Ad Tech

  1 year ago News

  

  The deadline for the The Wires Awards is fast approaching. Check out what our judges are looking for as you finalise your entry. The Wires Global recognises the best use of digital media, marketing, and commerce. Placing a particular focus on [...]

• Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger

  1 year ago News

  

  On today’s news digest: Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger  In the next sequel of the streaming wars, Amazon Prime has undercut Netflix’s ad prices. This follows Disney cutting its CPMs by [...]

• Decoding Supply-Path Optimisation with Opti Digital’s CEO Magali Quentel-Reme

  1 year ago News

  

  In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers should favour a particular path, as well as looking at how they can protect their website's performance. What is the [...]

• Quantcast's Amit Kotecha on Google's Cookie Deprecation U-Turn

  1 year ago Podcast

  

  Google have decided not to deprecate third-party cookies in Chrome after all. Quantcast CMO Amit Kotecha joins ExchangeWire COO Lindsay Rowntree to discuss what this means for the industry. Tune in as they cover: • What does the cookie deprecation reversal really [...]