Latest Stories

• MiQ's Paul Silver on Ad Tech M&A

  1 year ago Podcast

  

  In this edition of The MadTech Podcast Special, Paul Silver, global president, corporate development, MiQ, joins ExchangeWire research lead Mat Broughton to discuss the recent resurgence in ad tech M&A, and how investment trends in the sector are set to [...]

• Reddit introduces AI ad features; Channel 4 revamps platform

  1 year ago News

  

  In today's Digest: Reddit introduces AI ad features; Channel 4 revamps platform; Zeta Global to buy LiveIntent Reddit, a popular social media platform known for its engaged user base, has introduced new advertising features that are set to revolutionise the digital [...]

• Digest: Meta ordered to limit data collection; The Guardian launches The Filter

  1 year ago News

  

  Today’s news: Meta vs Germany; Guardian moves into affiliate advertising; 'China's Instagram' soaring In a multi-year antitrust challenge in Germany, Meta has been ordered by the Bundeskartellamt to limit data collection and linking to user accounts without consent. This decision comes [...]

• Reflections from The Wires Winner 2023: Karen Eccles on New Opportunities and Safeguarding Quality Journalism

  1 year ago News

  

  Karen Eccles, chief commercial officer at The Telegraph and last year's winner of ExchangeWire's prestigious Ad Tech Personality of the Year award, reflects on 2024 so far. Looking ahead to 2025, she shares what she's most looking forward to as [...]

• PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works

  1 year ago News

  

  Today’s news: PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works PayPal has launched an ad business, PayPal Ads, which will allow advertisers to tap into their [...]

• ExchangeWire on Google’s Competition Chaos, OpenAI as a Potential Future Monopolist and Amazon Prime Video Upping Ad Loads 

  1 year ago Podcast

  

  On this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content John Still, to discuss the latest in marketing and ad tech.  They examine Google’s latest antitrust trials and tribulations, OpenAI potentially [...]

• Google’s Latest Trials and Tribulations; Amazon Strikes Deals in UK and India 

  1 year ago News

  

  This week on The Stack: Google’s Latest Trials and Tribulations; Amazon Strikes Deals in UK and India; Today's MadTech Daily Another week passes with Google in the spotlight. The latest to come from the case regarding its search engine monopoly is [...]

• What's Driving The Future of Retail?

  1 year ago News

  

  Lea Karam, Consulting Director at Behave, takes a look at the innovations that will define the future of retail and ecommerce. The boom of retail media in recent years, in tandem with the rise of social shopping, has made e-commerce a [...]

• US Threatens Google Breakup and Sues TikTok; Connatix and JW Player Merge; WPP Partners with Roblox

  1 year ago News

  

  Today’s news: DOJ Threatens Google Breakup; US States Sue TikTok; Connatix and JW Player Merge; WPP Partners with Roblox For some time now, the ad tech industry has been predicting a breakup of Google’s tech empire. Now – following the August [...]

• GumGum’s Peter Wallace on Challenges in Digital Advertising 

  1 year ago Podcast

  

  In this podcast episode, ExchangeWire COO Lindsay Rowntree is joined by Peter Wallace, general manager EMEA at GumGum to discuss some of the current industry challenges for advertisers.  Peter expands on:  The challenges for advertisers in digital marketing including: consumer trust, privacy [...]