Latest Stories

• Effective Mobile Retargeting Hinges on Segmentation

  7 years ago News

  

  Segmenting your audience effectively is one of the most important components of a mobile retargeting strategy, writes Alexei Chemenda (pictured below), CRO for apps and managing director, U.S., Adikteev, exclusively for TheGamingEconomy. It sounds like digital advertising 101, but most [...]

• Announcing the Launch of the DTC Index

  7 years ago News

  

  Today, we are proud to be announcing the launch of the DTC Index, a global list of the fastest growing direct-to-consumer brands.   Direct to consumer is one of the biggest trends in marketing, and is having a huge impact across [...]

• Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace

  7 years ago News

  

  Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace; Pangaea Alliance Expands Publishers, Products & Sales Team to Support Growth; eyeo Takes a Stand Against Circumvention Technologies with New Taskforce; Standard Media Index & Nielsen [...]

• Accenture Interactive's Amir Malik Discusses Ad Exchanges, Agency Power & Why OTT is the Future

  7 years ago Podcast

  

  Accenture Interactive's Amir Malik joins ExchangeWire's Lindsay Rowntree and Ciaran O'Kane to discuss the big madtech stories of the week. In this week's episode: - How will the ad exchanges' announced commitment to programmatic principles impact the industry? - Is Publicis' divestment of [...]

• Germany: A Tale of Two Ecosystems

  7 years ago News

  

  ExchangeWire has been running events in Germany since 2013; and in that time I have had a firsthand look at the workings of the local digital advertising market. Like in most markets, Google, Facebook, and Amazon dominate in Germany. But [...]

• Weekly Focus APAC: Honestbee Unveils Singapore 'NewGen Retail' Store

  7 years ago News

  

  This week, online marketplace Honestbee has opened up a dining-cum-grocery store in Singapore that is closely integrated with modern technologies to offer "a multi-sensory" shopping experience. Spanning 60,000 square feet, Habitat by Honestbee is touted as a "full supermarket, speciality [...]

• Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace

  7 years ago News

  

  Today (17 October, 2018), six global ad exchanges have released an open letter to advertisers and publishers, outlining a set of industry principles that they are committing to, in a drive to "promote clarity and trust for every participant in [...]

• From Developer to End User: Why Cybersecurity in Gaming Must be A Team Effort

  7 years ago News

  

  Gaming certainly isn't what it used to be, and as it storms increasingly into the mainstream, there's one thing that the gamers of the world need to keep front of mind: security. Writing exclusively for TheGamingEconomy, Paul Lipman (pictured below), [...]

• Moving from 'Device Specific' to 'Device Agnostic': Q&A with James Shepherd, M&C Saatchi Performance

  7 years ago News

  

  M&C Saatchi Mobile recently announced a change in direction, and a rebrand to M&C Saatchi Performance, reflecting the dramatic shift towards hyperconnectivity. ExchangeWire speaks with James Shepherd, managing partner, Growth, M&C Saatchi Performance, about the launch.  ExchangeWire: Why is M&C Saatchi [...]

• Zalora Urges APAC Retail Marketers to Watch for Local Nuances

  7 years ago News

  

  Retail marketers need to look out for local nuances across Asia-Pacific markets and tailor their campaigns accordingly to ensure they get the returns they want. Singapore-based online fashion retailer Zalora knows this only too well, as it too has to ensure [...]