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Upper vs Lower Funnel: What Native Advertising Can Do for Retail Performance
In a challenging market, where almost a fifth of retailers are issuing profit warnings, marketers need to extract maximum performance from every penny of their advertising budgets. In this piece for RetailTechNews, Ally Stuart, managing director EMEA, Sharethrough, outlines that, to [...]
The Digital Advertising World Is Changing, But That Equals Opportunity for Ad Tech Firms
The first banner ad was launched by AT&T in 1994, heralding the beginning of digital advertising. The industry has gone through many changes since then, the most profound of these being the rise of dominating search engines and social media [...]
Netflix & Billboards: Why Digital Brands Are Cosying Up to Analogue OOH
A surprise bidder has reportedly emerged in the race for out-of-home (OOH) media company Regency Outdoor: Netflix. The streaming media giant has, according to Reuters, tabled a USD$300m (£221m) offer for the LA-based firm that would give it full control [...]
How Retailers Can Activate Tomorrow’s AI Marketing Technology – Today
In this piece, Grant Coleman, VP and market director, Emarsys UK, tells RetailTechNews how, today, customers enjoy more purchasing options and control than ever before. A shift in the balance of power from brand to customer has triggered a period of [...]
Amazon’s Multibillion-Dollar Advertising Business; Amazon Smashes Wall Street Expectations
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon’s Multibillion-Dollar Advertising Business; Amazon Smashes Wall Street Expectations; and [...]
IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json & Mobile In-App Specifications Released by IAB Tech Lab; AppLift Co-operates with Gamewheel; dataxu & Grapeshot integrate; OOH Partnership Between Broadsign [...]
Get Creative with Machine Learning – The Future Is in Your Hands
No longer a ‘dark art’, machine learning (ML) is now accessible, affordable, and changing the way we create. In this piece for ExchangeWire, Kai Henniges (pictured below), CEO and co-founder, video intelligence, explains why we must think creatively about where ML can [...]
UK Consumers to Trigger Data Privacy Requests; Multi-Device Shoppers Spend More
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: UK Consumers to Trigger Data Privacy Requests; Multi-Device Shoppers Spend More; and UK Consumers Believe AR Influences Purchasing. UK Consumers to Trigger Data Privacy [...]
Voice Technology in Cars: The Future of Audience Targeting
Numbers around the growth of adoption of voice technology are staggering; but there is also much cynicism about how voice can really be integrated into our daily lives and change the face of advertising. Writing exclusively for ExchangeWire, Mark Henson, [...]
Closing the Door on ‘Open’: Getting Back to Private Transactions
It’s hard to argue against the fact that programmatic advertising is now a steadfast form of media for advertisers globally. By 2019, more than four out of five U.S. digital display ad dollars (USD$45.72bn [£32.22bn]) will transact programmatically, according to [...]
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