Latest Stories

• Rewarded Video Is the Best-Performing Format in Gaming: Q&A with Simon Spaull, AppLovin

  7 years ago News

  

  TheGamingEconomy visited Casual Connect Europe this week, where we interviewed Simon Spaull, managing director, EMEA, AppLovin, about the challenges and opportunities of in-app monetisation for gaming developers both big and small. TheGamingEconomy: How do independent mobile gaming developers gain traction in [...]

• Network Communication Capabilities Compromise Gamer Experience: Q&A with PacketZoom

  7 years ago News

  

  With a surge in popularity of multiplayer games, it comes in tandem with a number of challenges, not least of all with mobile app communication capabilities. TheGamingEconomy speaks exclusively with Shlomi Gian, CEO, and Chetan Ahuja, CTO, PacketZoom (both pictured), about [...]

• Publishers & Advertisers Fight on the Same Side in the Battle Against Ad Fraud

  7 years ago News

  

  Fraud in the advertising sector is nothing new, but awareness is on the rise. According to a new study in the first quarter of 2018, mobile marketers were exposed to over USD$700m (£527.4m) in ad fraud, with another suggesting that [...]

• Search-Query Language & Purchase Intent; Overconfidence in Productivity Is Hampering Retail Firms’ Performance

  7 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Search-Query Language & Purchase Intent; Overconfidence in Productivity Is Hampering Retail Firms’ Performance; and Mobile Ascending (still). Search-Query Language & Purchase Intent Searchers with high purchase [...]

• The Upside: How GDPR Will Level the Playing Field & Foster Innovation

  7 years ago News

  

  GDPR is officially here, and according to a recent eMarketer survey, only 6% of firms said that they were ready for the new European Union privacy laws. Given the prospect of such a large-scale disruption, and the uncertain nature of [...]

• AANA Forms Alliance with PwC's CMO Advisory; Forsman & Bodenfors Goes to Singapore

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AANA Forms Alliance with PwC's CMO Advisory; Forsman & Bodenfors Goes to Singapore; Majority of Australians Read [...]

• Fortnite Perfects In-Game Purchases as Yearly Revenue Hits USD$3bn

  7 years ago News

  

  Fortnite is the break-out gaming success of the year. It has currently got 45 million users playing the game (across platforms) and has a run rate of around USD$3bn (£2.3bn) per year. The game has barely touched the sides in [...]

• How Can a UK SME Match Enterprise-Sized Competition?

  7 years ago News

  

    Automation is the answer. It has become clear that while smaller companies have the benefit of both agility and innovation, delivering the same level of consistency and service offered by larger competitors can be a challenge. In this piece for RetailTechNews, Mike [...]

• Brands Have Spoken: A Publishing Renaissance Is Coming

  7 years ago News

  

  A growing demand from advertisers for brand-safe context and engaging content could herald a renaissance for the publishing industry, says Time Inc. UK’s Head of Marketing & Strategy, Paul Lowrey, in this piece for ExchangeWire. “Uncertainty was the only certainty” – [...]

• Weekly Focus: Alibaba Makes Delivery Investment & Unveils Voice System That Lets Customers Correct Their Orders

  7 years ago News

  

  This week, Alibaba Group is back in the news with a string of announcements, including an investment in a Chinese express delivery company and the introduction of a voice-recognition retail system that lets customers correct their orders. The e-commerce giant [...]