Latest Stories

• A Closer Look: What Will the Advertising Industry Look Like Post-GDPR?

  7 years ago News

  

  Ready or not, GDPR is (almost) here, bringing about many changes that will unfold immediately and will have an instant impact, on those both directly in the industry, as well as on those who are further removed. Writing exclusively for [...]

• Why AR Access Is Important for Retailers

  7 years ago News

  

  Augmented reality (AR) is a relatively new phenomenon in the retail world, but some brands already realise how important it is to harness what the technology offers. In this piece for RetailTechNews, digital branding and ad-tech writer Kayla Matthews explains how companies [...]

• Ad Spend Grows for 8th Consecutive Year – The Industry Reacts

  7 years ago News

  

  UK ad spend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest Advertising Association/WARC Expenditure Report. The final three months of 2017 saw expenditure grow 6.2% in Q4 2017 over the same period [...]

• T-1 Month: GDPR Tips & Tricks for Your Sprint Towards the Deadline

  7 years ago News

  

  With GDPR less than a month away, retailers are battening down the hatches in preparation for the regulations. In this piece, Judy Boniface (pictured below), CMO, Mailjet, tells RetailTechNews how businesses can be preparing themselves, as the deadline looms ever closer. If [...]

• How Programmatic In-Housing Is Bringing Tech & Agencies to The Top Table

  7 years ago News

  

  In-housing has long been a hot topic of debate in our industry. And last year’s WFA report threw the topic further into the spotlight, as it was revealed that a fifth of brands had decided to employ an in-house programmatic [...]

• The Rise of Conversational Marketing: Q&A with iAdvize

  7 years ago News

  

  Even though more sales are taking place online, shoppers have as many questions to ask as when they went in-store. This Q&A with Marie Sagarzazu (pictured below), UK country manager, iAdvize, looks at how conversational marketing tools can fill this gap, and [...]

• Amazon Taking More of Retailers’ Budgets; Walmart vs Amazon in India

  7 years ago News

  

  RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Taking More of Retailers’ Budgets; Walmart vs Amazon in [...]

• Viewability Record in UK; IAB Tech Lab Acquires DigiTrust

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Viewability Record in UK; IAB Tech Lab Acquires DigiTrust; MetaX Releases adChain Whitelist; USD$8m (£5.7m) Funding for Appodeal; and Fraudlogix & [...]

• Bull vs Bear: Is Blockchain the Future of Ad Tech?

  7 years ago News

  

  There is a lot of talk about blockchain having the potential to disrupt industries ranging from agriculture to online dating and, yes, advertising too. Johannes Heinze (pictured below), MD international, AppLovin, has even made the case that blockchain might be [...]

• Netric Teams Up with PlayAd for Nordics Growth Market: Q&A with Daniel Ahlbert, CEO, Netric

  7 years ago News

  

  With the Nordic market set for huge growth in the near future, ad exchange Netric and video network PlayAd are teaming up for a new partnership aimed at providing monetisation opportunities for  premium publishers’ video content, ExchangeWire has learnt. Combining [...]