Latest Stories

• Weekly Focus: Grab & Fave Look to Grow Platforms Through New Partnership

  7 years ago News

  

  This week, Grab and Fave have formed a new partnership that aims to grow the companies' online platforms and services in Singapore and Malaysia. Under the alliance, daily deals site Fave would integrate GrabPay and GrabFood on its platform, enabling its [...]

• The Programmatic Advisory's Wayne Blodwell Discusses Xandr, Facebook & Agency Transparency

  7 years ago Podcast

  

  In the first ever episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and head of content, Lindsay Rowntree, are joined by Wayne Blodwell, founder and CEO, The Programmatic Advisory. On this week's episode: - What is AT&T's new venture, Xandr, and [...]

• IAB Tech Lab Releases Privacy Chain for Public Comment; Interbrand Releases '2018 Best Global Brands' Report

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: IAB Tech Lab Releases Privacy Chain for Public Comment; Interbrand Releases '2018 Best Global Brands' Report; AdUX launches operations in [...]

• Why Hispanics Matter: The Challenges of Targeting to U.S. Hispanics

  7 years ago News

  

  Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, this is a time to recognise the influence of Hispanic Americans in the country. This collaborative piece features three Hispanic-market and ad tech experts from Adsmovil [...]

• Can AI Really Solve Your Problems?

  7 years ago News

  

  Digital advertising buyers and sellers have a dilemma: as they’re seeing more mention of AI in ad tech conversations, they increasingly wonder whether they should be doing something with AI to gain an advantage, but are unsure exactly what that [...]

• Shortlists Revealed: Ad Tech Personality of the Year & Rising Star

  7 years ago News

  

  ExchangeWire is delighted to announce who is in the running to be awarded the prestigious titles of 'Ad Tech Personality of the Year' and 'Ad Tech Rising Star'. We've received hundreds of entries from around the world and and it is [...]

• Weekly Focus: JD.com Formally Unveils Thai Site with Joint Venture

  7 years ago News

  

  This week, Chinese e-commerce giant JD.com has officially launched an e-commerce site in Thailand alongside local retail group, Central Group. The new addition is part of JD.com's efforts to expand its presence in Southeast Asia, where it currently operates an e-commerce [...]

• Pass It On: The Importance of Teaching AI Best Practice   

  7 years ago News

  

  The role of artificial intelligence (AI) and robotics in society is one of today’s hottest debates. But in the ad world, we’re already one step ahead. We recognise the value that AI has brought to our businesses. In this exclusive [...]

• Weekly news roundup Americas; S4M Launches the First Online Drive-To-Store ROI Calculator

  7 years ago News

  

  S4M Launches the First Online Drive-To-Store ROI Calculator S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store [...]

• European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr; Facebook’s Clashes [...]