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Using Data Science to Understand the Quantity & Diversity of YouTube Content
Data science has increasingly been at the forefront of developments in advertising and marketing technology; and with very good reason. In the video space, data science is a crucial element for ensuring brand objectives are met against billions of data [...]
Weekly Focus: Google Rebrands Payment App in India; Expansion Plans Underway
This week, Google has unveiled a rebranding of its digital payments service and plans for further expansion of the platform in India, where consumers have made more than 750 million transactions with the app. Called 'Tez', when it was launched in [...]
AI-Driven Voice Branding Moving Up the Agenda in the Martech Mix
Predictions about how the Internet of Things will radically change consumer lifestyles have often included a ‘conversation with the fridge’. Advances in connectivity and AI-driven voice technology could enable consumers to do their weekly grocery shop through voice commands to [...]
Singapore Visual AI Firm Wants Retail Brands to See Past QR Codes
QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and should be tapped to help retailers build brand equity. In fact, the matrix barcode and other visual-recognition technology can provide [...]
Brand Safety on Marketers' Minds; Sublime Skinz Expands in Europe
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety Study Reveals Carelessness of Marketers; Sublime Skinz Expands European operations; mediasmart & Brave Partner; Additional Funding for Drawbridge; and Partnership [...]
The New Brazilian Data Protection Regulation; Brazil Allows Political Parties to Advertise Online for the First Time
There is some big news coming out of Brazil at the moment. The Brazilian government has sanctioned a law that defines data privacy regulation, with vetoes; and for the first time in the country’s history, political parties can use paid-for [...]
APAC Retailers Look at In-store Data to Understand Why Customers Aren't Buying
Retailers looking to understand why customers choose not to purchase certain products should analyse in-store data to identify potential association and tap analytics to complement their own experience. Consumers today have more options and means to get what they need, so [...]
How the Best Service-Layer Companies May Turn the Tables on Big Brands
There has been much conversation around direct-to-consumer (DTC) brands, and why and how they are causing such disruption to the traditional marketing model and the way they engage with the service layer. Writing exclusively for ExchangeWire, Jay Friedman (pictured below), president [...]
Weekly Focus: JD.com Opens Up Blockchain Platform
This week, JD.com unveils a new blockchain platform that it says is aimed at helping companies access and develop their own applications on the technology to better secure their operations. The new platform allows businesses to create and modify smart [...]
Customer Centricity Driving Ad Tech & Martech Convergence: Q&A with Yiorgos Hadjiandrea, Google & Jess O'Reilly, Salesforce
Following a lively on-stage discussion about the new era in the convergence of ad tech and martech at ATS Singapore in June, ExchangeWire speaks with panelists Yiorgos Hadjiandrea, head of media buying solutions, Southeast Asia, Google; and Jess O’Reilly, regional [...]
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