Latest Stories

• Redefining Marketing Measurement with Incrementality

  1 year ago News

  

  
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  In this op-ed, Tingyan Han of Skeleton Key lays out the power of incrementality, and why last-click marketers need to evolve their approaches to thrive. North star KPIs deserve north star measurement DAU, revenue, margins - These are the goals around which [...]

• The Wires 2024: From Groundbreaking Strategies to Cutting-Edge Ad Tech

  1 year ago News

  

  The deadline for the The Wires Awards is fast approaching. Check out what our judges are looking for as you finalise your entry. The Wires Global recognises the best use of digital media, marketing, and commerce. Placing a particular focus on [...]

• Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger

  1 year ago News

  

  On today’s news digest: Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger  In the next sequel of the streaming wars, Amazon Prime has undercut Netflix’s ad prices. This follows Disney cutting its CPMs by [...]

• Decoding Supply-Path Optimisation with Opti Digital’s CEO Magali Quentel-Reme

  1 year ago News

  

  In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers should favour a particular path, as well as looking at how they can protect their website's performance. What is the [...]

• Quantcast's Amit Kotecha on Google's Cookie Deprecation U-Turn

  1 year ago Podcast

  

  Google have decided not to deprecate third-party cookies in Chrome after all. Quantcast CMO Amit Kotecha joins ExchangeWire COO Lindsay Rowntree to discuss what this means for the industry. Tune in as they cover: • What does the cookie deprecation reversal really [...]

• UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab 

  1 year ago News

  

  On today’s news digest: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab  UK Ad spend on broadcast video on demand (BVOD) services will surpass £1bn for the first time [...]

• Open AI Testing Search to Rival Google; NBA Signs Deals with Disney, Amazon and NBCUniversal; Douyin Misses Sales Goal 

  1 year ago News

  

  On today’s news digest: Open AI Testing Search to Rival Google; NBA Signs Deals with Disney, Amazon and NBCUniversal; Douyin Misses E-Commerce Sales Goal  In an attempt to outpace rival Google, OpenAI is testing a new online search tool prototype: SearchGPT. [...]

• OMG’s Bharat Khatri on Google’s Cookie U-Turn, Social Commerce Investment in APAC and How Brands can Win on Prime Day 

  1 year ago Podcast

  

  On this episode of the MadTech Podcast, ExchangeWire Head of Content John Still is joined by CEO Rachel Smith and Bharat Khatri, Chief Digital Officer at Omnicom Media Group Asia Pacific to discuss the latest in media and marketing.  They discuss this [...]

• The Stack: Google’s Cookie U-Turn; Latest Company Earnings

  1 year ago News

  

  This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast  The biggest industry news this week was, of course, Google’s cookie U-turn. Google announced that finally, it will not be deprecating [...]

• The Cookie Lives, But the Pie Gets Smaller

  1 year ago News

  

  First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [...]