Latest Stories

• Christmas Must Set the 'Mobile-First' Mindset for 2018  

  8 years ago News

  

  The dust has settled on one of busiest shopping weekends of the year and retailers are now heads-down in activating their Christmas campaigns to drive spend. While the headlines certainly suggest that Black Friday was a success, data shows that [...]

• Experts Share Predictions on the Digital Audio Ecosystem in 2018

  8 years ago News

  

  Programmatic audio has seen great strides in 2017; and as technological capabilities continue to advance, alongside the changing consumption of audio, 2018 looks set to see some interesting developments. In a series of features reflecting on the past year and looking ahead to [...]

• Smart Becomes ads.txt-Compliant; MNI Targeted Media Launches Attribution Solution

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Smart becomes 100% ads.txt-compliant; MNI Targeted Media launches attribution platform; engage:BDR lists on ASX; Smaato study shows doubling of mobile video ad [...]

• Experts Predict: How Native Will Evolve in 2018

  8 years ago News

  

  Native advertising and a seamless user experience go hand in hand. But how has Native changed over the last year and where will it go? In a series of features reflecting on the past year and looking ahead to what [...]

• Back to the Future: Why Ad Tech Must Learn from the Creative Past

  8 years ago News

  

  With so much focus on data and technology, it seems the digital advertising industry may have forgotten how to be creative. Writing exclusively for ExchangeWire, Eric Visser, founder and CEO, JustPremium, argues that the future of digital lies in new [...]

• Will UK Retailers Have a Merry Christmas?

  8 years ago News

  

  The Christmas season is a critical time for retail. As consumers work through their Christmas shopping and countdown to the 25th of December, retailers online and on the high street are vying for their attention, their loyalty, and share of [...]

• What Does 2018 Have in Store for DOOH? Experts Comment

  8 years ago News

  

  Digital-out-of-home (DOOH) advertising has made some leaps and bounds in 2017, but there will be plenty of room for growth in how this medium develops. In a series of features reflecting on the past year, and looking ahead to what [...]

• Experts Predict: Publisher Monetisation Progression in 2018

  8 years ago News

  

  The world for publishers has changed over the last year with a focus on quality content and ways to unlock new revenue streams. In a series of features reflecting on the past year, and looking ahead to what we can [...]

• Ads.txt: Progress & Perspective

  8 years ago News

  

  One of the latest ways the industry has tried to combat fraud has been with the ads.txt initiative, allowing content owners to specifically declare who is authorised to sell their inventory. Writing exclusively for ExchangeWire, Olivier Girault (pictured below), director, [...]

• Omnicom Launches Adylic Unit in Latam; Seedtag Debuts in Brazil

  8 years ago News

  

  In this week’s LATAM Roundup: Omnicom Media Group launches Adylic in Brazil, after two years of operations in London, to assist advertisers to optimise their programmatic campaigns; in-image ad tech Seedtag debuts in Brazil, the second Latin American market, after [...]