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Kargo: Don't Over-Rely on Open Exchanges
To mitigate the risk of ad fraud and bots, marketers in Asia-Pacific should not be too dependent on programmatic open exchanges and must combine technology with human oversight. Advertisers should practise caution against relying solely on automation, advised Rob Leach, Kargo's [...]
Globo & Google's Deal for Video On-Demand Platform; Vagalume Launches Digital Ads Ops
This week’s LATAM Round Up brings three stories: Globo's video on demand platform, Globo Play, will accept new subscribers straight from Google Play and Android TV in the companies latest deal; Vagalume launches department entirely focused on attending musical industry [...]
Heiße Themen Viewability & Ad Fraud; ADEX übernimmt Batch Media
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: IAS bringt Media Quality Report für Deutschland; The ADEX übernimmt Batch Media ganz; Noch eine Übernahme für Glispa; Eigene SSP-Header Bidding-Lösung bei Plista; [...]
Beyond Viewability: The Hygiene Factor the Ad Industry Just Can’t Shake
Every marketing campaign needs to deliver impact. Regardless of whether it’s entirely OOH or mobile-only, a marketing campaign without measurable impact is of little value. But deciding what constitutes ‘impact’ is a topic of ongoing debate, particularly in the complex [...]
42% Win Business with AI Products: Perceptions of AI at dmexco 2017
With artificial intelligence (AI) the talk of the town over the past few months, it was unsurprisingly expected that this would be no different at dmexco this year. Industry Index and Wise PR carried out some custom research on the [...]
Brand Safety in the UK; Location Sciences Launches
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand safety in the UK; Location Sciences launches; Inneractive releases VAMP; MadHive launches blockchain solve for GDPR; Guardian and OpenX collaborate; Ve receives funding; [...]
Innovative Digital Formats to Drive Future Global Ad Growth; New Tech Builds Loyalty
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Innovative digital formats to drive future global ad growth; New [...]
‘Amazonification’ Is Here: Get Used to It
The term 'Amazonification' is the latest buzzword doing the rounds in the press, as Amazon yet again makes headlines – this time for using catwalk trends to take on the high street. Writing exclusively for ExchangeWire, Ray Fowler, director, Transform, explains [...]
How to Build Your Ad Tech Brand in Germany
As international technology companies get ready to head to dmexco in Cologne, Andrea Buzzi, CEO and founder of German communications agency, Frau Wenk+++, underlines the key market specifics for global ad tech companies to consider when entering the German market. With [...]
Striking the Balance Between Human & Machine in Marketing
Today’s marketing leaders face huge challenges. Overwhelmed by data, marketers need to move faster than ever to keep up with the pace of change; and they need to show results that have real business impact, writes Guillaume Roques, EMEA CMO, Salesforce, exclusively [...]
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