Latest Stories

• Understanding the Evolution of the Chinese Digital Video Landscape

  8 years ago News

  

  Videos are becoming a staple in China’s digital marketing landscape. Richard Johnson, commercial director, Europe, iClick Interactive, takes a look at what Chinese netizens are keeping their eyes glued to, in the latest instalment from the China Expert series. Watching video online has long become [...]

• Tremor Video DSP Acquisition Points to the Importance of Being Specialised in Video

  8 years ago News

  

  In August, Tremor Video sold its demand-side business to Israeli mobile ad platform, Taptica, for USD$50m (£36.9m), allowing Tremor Video to focus on being a pure-play SSP. Keen to understand how the sale will affect the future of Tremor Video's [...]

• £11.4bn Ad Spend for UK in 2017; New Partnerships for Bitposter

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad spend forecast 2017; Bitposter inks new partnerships; Device ID fraud costs USD$1bn (£730m) in damages; Funding for Funnel; PRISA uses [...]

• It’s Time for Advertisers to Abandon Desktop Buying Technology

  8 years ago News

  

  Mobile advertising consumption has been growing exponentially every year. For advertisers to properly engage consumers by using the latest capabilities available, they need to be using the best technology to make that happen. Writing exclusively for ExchangeWire, Renaud Biet (pictured [...]

• Measurement Still Needs Improvement; Female CMOs More Prevalent in the US than the UK

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Measurement still needs improvement; Female CMOs more prevalent in the US [...]

• Ad Tech Dominates: Looking Back at dmexco & Forward to the Future

  8 years ago News

  

  With another highlight of the programmatic calendar done and dusted, Anton Kooijman (pictured below), managing director Northern Europe, Rubicon Project, looks at the behemoth of a trade show that dmexco has become and the key trends coming out of this [...]

• Ad Industry Concerned Over Safari’s New Cookie-Blocking Feature

  8 years ago News

  

  Yesterday, 19 September, Apple released the new iOS 11 update with significant changes to Safari, affecting the advertising community. The new feature will block cookies in the browser, which could hurt advertiser targeting and change the economic model of the [...]

• Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX

  8 years ago News

  

  Everyone is talking about 'blockchain' – but why? In this Q&A with ExchangeWire, Zheng Zhang, CEO and co-founder of EnvisionX, anticipates that the industry will very quickly move into blockchain technology to, ultimately, address the transparency and fraud issues – [...]

• Tremor Rebrands to Telaria; SpotX Supports ads.txt

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Tremor Video rebrands; SpotX to support IAB’s ads.txt; AppNexus and Rubicon launch Prebid.org; Vistar Media expands into Canada; Krush and Frequency Networks [...]

• All Advertising Will Be Native, or Non-Interruptive; Q&A with Gilad de Vries, Outbrain

  8 years ago News

  

  Native advertising isn’t new, but as an opportunity to seamlessly get in front of customers in the context they are already familiar with, the channel continues to grow as marketers are seeing true value. Gilad de Vries (pictured below), [...]