Latest Stories

• DigiTrust Consortium Strengthens Position; Sizmek Partners with Tapad

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: DigiTrust consortium continues to grow; Sizmek and Tapad partner; Triton Digital integrates with AudioTrade; Sojern acquires Adphorus; Drawbridge integrates with The Trade [...]

• The Ad Server Started with Pixels & is Figuring Out People: Q&A with Victor Wong, CEO, Thunder

  8 years ago News

  

  What is a creative management platform and how could its increased implementation in marketer creative strategies force an evolution of the traditional ad server? ExchangeWire speaks exclusively with Victor Wong, CEO, Thunder, who explains that, ultimately, we have to remember [...]

• Expertenbeirat für Programmatic-Zertifikat gewählt; wywy gehört zu TVSquared

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nächster Schritt auf dem Weg zum Programmatic-Gütesiegel für Agenturen; TVSquared kauft wywy; Wagawin expandiert nach Asien; und Fünf Fragen an Marius Rausch, AppNexus. Expertenbeirat [...]

• The Collision of Technology & Creativity

  8 years ago News

  

  Today, content marketing is a £5bn industry, in the UK alone. The discipline has become increasingly popular over the last five years, inline with the growth of content sharing platforms Facebook, Instagram, Pinterest, and Snapchat. However, the relationship between artificial [...]

• Does Japan Really Have an Ad Fraud Problem?

  8 years ago News

  

  Recent reports have suggested Japan has the highest rate of ad fraud globally, with a whopping 81% of all impressions being tracked as fraudulent. ExchangeWire asks whether this is really the case. The report, published by Pixalate, revealed that the level [...]

• Reaching the US Hispanic Audience Takes a Tailored Approach: Q&A with Parker Morse, H Code Media

  8 years ago News

  

  The US Hispanic market continues to grow, and is a prime audience for advertisers to be able to reach. Yet, there are still challenges in reaching this niche customer base at scale, and tap into the true value of this [...]

• High Expectations for E-commerce During Black Friday in Brazil; Tassinari Leaves Criteo & Joins Taboola

  8 years ago News

  

  This week’s LATAM roundup: Brazilian e-commerce expects growth during this year’s Black Friday; Walter Longo leaves Grupo Abril, Tassinari leaves Criteo to join Taboola; and digital media purchases surpass social media campaign management among Brazilian agencies.

• APAC Marketers Must Follow AI to Reach New Audiences

  8 years ago News

  

  With artificial intelligence (AI) and other technological developments creating more ways to engage consumers, brands in Asia-Pacific need to ensure they are ready to tap these new avenues. The emergence of autonomous vehicles and mobility as a service, for example, would [...]

• Collaborate or Die: Q&A with Dan de Sybel, Infectious Media

  8 years ago News

  

  Will the upcoming GDPR regulations end up making the Google/Facebook duopoly even more dominant in the digital media world – and what can smaller players do? Dan de Sybel, CTO, Infectious Media, thinks that with the challenges of GDPR close [...]

• DigiTrust Gains Momentum; Advertisers Find Agencies Untrustworthy

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: DigiTrust reaches critical mass; Study finds advertisers hypercritical of agencies; TabMo partners with Adyoulike; Suggestv closes seed funding round; and TVSquared buys [...]