Latest Stories

• AOP Members Expect UK Display Market To Rebound By 8% This Year; Orange Guarantees Ad Visibility For French Advertisers

  16 years ago News

  

  » The latest AOP census, which canvases opinion from the UK’s top publishers, is seeing optimism creep back in to the market. After the downturn last year, AOP members, including the Guardian Media Group, Channel 4, IPC and News [...]

• EBuddy Announces Seven-Figure Deal With InMobi; Rubicon Moves In To The French Market

  16 years ago News

  

  » eBuddy, a leading mobile and online IM specialist, has announcend a new partnership with global mobile ad network, Inmobi. The one year agreement is thought to be a seven-figure deal, which suggests there are some guarantees on inventory. [...]

• Janneke Niessen: The Current Yield Optimisers Will Evolve Into True SSPs

  16 years ago News

  

  You may have have noticed the term “supply-side platform” being pushed a little harder of late by industry commentators and yield optimisers. SSPs are seen by some as the antithesis of a demand-side platform: its main function is to [...]

• How Online Advertising Really Works In Europe; Real-Time Bidding Best Practices Whitepaper

  16 years ago News

  

  Are low click rates evidence of display advertising having little impact on consumer behaviour? Comscore has just released a whitepaper on how online display advertising is affecting European consumer behaviour. The results were based on Comscore’s proprietary panel, [...]

• Paul Turner Talks Buy-Side Platforms, Automated Ad Trading And The Evolution Of European Display

  16 years ago News

  

  ExchangeWire was the first to cover the launch last year of Invite Media’s Bid Manager, a platform that allows buyers to purchase ad impressions across multiple inventory sources while leveraging huge amounts of data. Twelve months on Invite Media [...]

• Rubicon And AOL Deal Increases European Reach Of Yield Optimiser; Unanimis Using Alenty To Improve Ad Visibility And Engagement

  16 years ago News

  

  » AOL and Rubicon have entered into a non-exclusive partnership in six different European markets that allows the yield optimiser to manage the non-premium display of AOL owned and operated inventory. The partnership covers all Ad.com inventory - with [...]

• Digital Element Looking To Bring Its Hyper-Local Targeting Europe-Wide

  16 years ago News

  

  Why do European agencies and advertisers need hyper-local datasets to successfully target audiences, and can concerns around online privacy hinder the use of this data? Frank Bobo, Vice President of Digital Element, spoke to Exchangewire this week about how [...]

• Video Advertising Getting Popular Among UK Media Planners Says WebTV Report; Rubicon Enters The Mobile Market

  16 years ago News

  

  » Leading UK video ad network, WebTV Enterprise, released a report this week about the state on the online UK video ad market. The survey suggest that media planner buyers here are warming to the format with video advertising [...]

• Specific Media Talks DSPs, Ad Networks, And Possible Market Consolidation

  16 years ago News

  

  Specific Media is arguably one of the strongest DR ad networks in the European market, appearing on most of the big agency media plans. How do they do it? Good optimisation? Good technology? Good ad ops? [...]

• Exchange-Buying Specialist ClickDistrict Expands Into The Netherlands And Germany

  16 years ago News

  

  The Dutch and German exchange marketplaces are starting to see signs of serious growth. With new exchanges and platforms springing up all the time, 2010 looks likely to be the break-out year for automated trading platforms. One of [...]