Latest Stories

• The Collision of Technology & Creativity

  8 years ago News

  

  Today, content marketing is a £5bn industry, in the UK alone. The discipline has become increasingly popular over the last five years, inline with the growth of content sharing platforms Facebook, Instagram, Pinterest, and Snapchat. However, the relationship between artificial [...]

• Does Japan Really Have an Ad Fraud Problem?

  8 years ago News

  

  Recent reports have suggested Japan has the highest rate of ad fraud globally, with a whopping 81% of all impressions being tracked as fraudulent. ExchangeWire asks whether this is really the case. The report, published by Pixalate, revealed that the level [...]

• Reaching the US Hispanic Audience Takes a Tailored Approach: Q&A with Parker Morse, H Code Media

  8 years ago News

  

  The US Hispanic market continues to grow, and is a prime audience for advertisers to be able to reach. Yet, there are still challenges in reaching this niche customer base at scale, and tap into the true value of this [...]

• High Expectations for E-commerce During Black Friday in Brazil; Tassinari Leaves Criteo & Joins Taboola

  8 years ago News

  

  This week’s LATAM roundup: Brazilian e-commerce expects growth during this year’s Black Friday; Walter Longo leaves Grupo Abril, Tassinari leaves Criteo to join Taboola; and digital media purchases surpass social media campaign management among Brazilian agencies.

• APAC Marketers Must Follow AI to Reach New Audiences

  8 years ago News

  

  With artificial intelligence (AI) and other technological developments creating more ways to engage consumers, brands in Asia-Pacific need to ensure they are ready to tap these new avenues. The emergence of autonomous vehicles and mobility as a service, for example, would [...]

• Collaborate or Die: Q&A with Dan de Sybel, Infectious Media

  8 years ago News

  

  Will the upcoming GDPR regulations end up making the Google/Facebook duopoly even more dominant in the digital media world – and what can smaller players do? Dan de Sybel, CTO, Infectious Media, thinks that with the challenges of GDPR close [...]

• DigiTrust Gains Momentum; Advertisers Find Agencies Untrustworthy

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: DigiTrust reaches critical mass; Study finds advertisers hypercritical of agencies; TabMo partners with Adyoulike; Suggestv closes seed funding round; and TVSquared buys [...]

• Advertising That Doesn't Skip the Fun

  8 years ago News

  

  Hotels.com™ creates memorable experiences that reinforce its brand and market position using Adobe Advertising Cloud. Here, ExchangeWire discovers how this relationship helped drive the success of 'Captain Obvious'. ‘Captain Obvious’ engages customers Hotels.com operates one of the most well-known and successful booking [...]

• Addressable TV Bridges the Linear & Digital Worlds: Q&A with Damian Garbaccio, Nielsen

  8 years ago News

  

  With more and more people cutting the TV cord, figuring out the formula behind addressable and connected TV has quickly become top-of-mind for advertisers. But breaking through the old way of thinking around linear TV ad buying is still a [...]

• Now & Next: eSports

  8 years ago News

  

  Which event had more people watching live in the stadium in 2017? The Superbowl? The FA Cup Final? Or the Intel Extreme Masters? Well, you might have guessed it (though you may never have heard of it) – it’s the [...]