Latest Stories

• dmexco is Growing Up & Evolving with the Industry

  8 years ago News

  

  With the frenzy of dmexco now slowly beginning to dissipate, it's a good time to reflect on what the ad tech playground means to the industry and whether the industry conversations lived up to expectations. ExchangeWire invites some seasoned dmexco [...]

• Header Bidding: The Next Trend for Brazilian Publishers

  8 years ago News

  

  Header bidding has been transforming the digital advertising industry as it replaces the legacy waterfall system, which has been dominating media trading since the dawn of programmatic. By allowing the publisher to connect inventory to multiple ad exchanges at the [...]

• Paid TV Continues Its Decline; Facial Recognition Could Hinder iPhone Sales

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Paid TV continues its decline; Facial recognition could hinder iPhone sales; [...]

• Do We Still Need Sales People in a Programmatic World?

  8 years ago News

  

  Will programmatic buying and selling replace the need for sales teams? No, of course it won’t. However, it will require a new set of skills to be honed, writes Paul Gubbins (pictured below), independent ad tech consultant, exclusively for ExchangeWire. Having [...]

• Mobile Drives SEA Digital Ad Spend; E-commerce Accounts For 30% of China Online Ads

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mobile drives SEA digital ad spend; E-commerce accounts for 30% of China online ads; AdAsia buys Japanese [...]

• Diversity in Media, Marketing & Advertising: Why We Must Break Down Barriers

  8 years ago News

  

  Diversity is a vital, yet difficult, subject to cover in media, marketing, and advertising (MMA). As Pepsi has recently discovered, you can’t simply make an ad that features minority groups, or mimics a famous stand for equality, and call the job [...]

• Programmatic Will Be the Standard for Mobile Gaming; Q&A with Pepe Agell, Chartboost

  8 years ago News

  

  While mobile web advertising has been around for a while, there are various challenges for advertisers that are now starting to be addressed with in-app advertising capabilities. And having the ability to access in-app audiences, especially in the mobile gaming [...]

• 10 Years of the iPhone: How Mobile Has Changed the Advertising Game

  8 years ago News

  

  This year the iPhone turns 10 years old, and what a decade it has been. From how consumers use their devices, to how advertisers reach them, the world has turned upside down and there’s no turning back. There have been [...]

• Nielsen Acquires Visual IQ; AdMore Partners with Mediaocean

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Nielsen acquires Visual IQ; AdMore and Mediaocean partner; Taboola launches Data Marketplace; Salesforce launches Salesforce Data Studio; Nativo integrates with Bidswitch and [...]

• The Goal of Owning Full-Stack Ad Decisioning: Q&A with Rajeev Goel, CEO, PubMatic

  8 years ago News

  

  With transparency, arguably, being one of the hottest topics in the advertising field in 2017, PubMatic is standing firm on transparency needing to go deeper than clarity around fees and the source of inventory. As highlighted with the company’s ‘Let’s [...]