Latest Stories

• Browser-Side Vs Server-Side Header Bidding: How Does a Publisher Decide?

  8 years ago News

  

  In the latest column from the IAB’s Display Trading Council, Michelle Raubenheimer (pictured below), director, business development, PulsePoint, along with co-authors James Prudhomme, managing director EMEA, Index Exchange, and Emma Newman, country manager, UK, PubMatic, clarifies the difference between client-side and server-side auctions [...]

• DigiTrust Levels the Playing Field for Publishers: Q&A with Dan Larden, Infectious Media

  8 years ago News

  

  Since 2014, DigiTrust have been encouraging publishers and ad tech platforms to get involved and become part of an industry measurement revolution. Infectious Media, an early member, recently held a forum to outline the benefits of DigiTrust to the end-users, the [...]

• Advertisers Must Tune into SEA Consumers' Video Habits

  8 years ago News

  

  Consumers in Southeast Asia have taken to video somewhat differently from their global counterparts; so marketers need to tune into these requirements to better engage their target audience. Here, AOL's Asia and ANZ managing director Alex Khan (pictured below), writes [...]

• What Stole the Show: Experts Share Their Key Takeaways from Ad Week Europe

  8 years ago News

  

  More brands, and now agencies, pulled Google spend, Google apologised, and Al Gore blamed Brexit on climate change: Advertising Week Europe is again over for another year. Outside of the headlines, ExchangeWire ask thought leaders what stood out for them during [...]

• Brazilian Agencies Ask for More Transparency; DT+Seekr Aims in Latin America

  8 years ago News

  

  In this week's LATAM Roundup: Brazilian agencies are asking for more transparency from the digital industry, especially Havas' decision not to use Google's tools for ads; Direct Talk and Seekr now are DT+Seekr in Brazil, and with new funding will expand customer [...]

• Eyeota und Kantar bringen TGI-Segmente nach Deutschland; Displayce und adsquare kooperieren

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eyeota und Kantar Media kooperieren; OOH via Displayce und adsquare; und Seeding Alliance von Ströer übernommen. Eyeota und Kantar bringen TGI Segmente nach Deutschland Eyeota und Kantor [...]

• Teads Acquired by Altice; Hootsuite Buys Snapchat Analytics

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New owner for Teads; Hootsuite invests in analytics; Adyoulike tackles US expansion; Growing digital ad spend in France; Better Ads Standards to improve [...]

• Digital Has Allowed London Fashion Week to Bridge Runway & Retail

  8 years ago News

  

  We see reports about the challenges the high street is facing daily. Most recently, the BRC’s post-Christmas sales showed the challenge of driving footfall. In January, footfall was 1.3% down on a year ago, indicating that shoppers are turning to [...]

• Navigating Influencer Marketing: Sponsorship Rule Breakers, Transparency Trust & Code of Conduct

  8 years ago News

  

  What was the first social network you fired up this morning? Whether it was Instagram, Twitter, or Facebook – chances are you were duped. As you scrolled through dozens of photos and status updates, it is likely that many of them [...]

• Ad Views Increasing; Marketers Not Confident They’ve Sussed Mobile

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad views increasing; Marketers not confident they’ve sussed mobile; Older [...]